AWeber Small Business Survey 2013: Raw Data
What’s in store for small businesses in 2013? To find out, AWeber surveyed over 3,000 small businesses and entrepreneurs around the globe during November and December 2012. To read our analysis and learn what this means for small businesses, check out the AWeber blog.
The Results
(Click for larger version)
Including Yourself, How Many Full-Time Employees Work At your Company?
1
2-5
6-19
20-49
50+
39.7%
23.6%
4.3%
1.3%
1.5%
How Do You Feel The Economy Has Changed In 2012, Compared To 2011?
Slight positive change
Strong positive change
Slight negative change
Strong negative change
38.6%
8.8%
20.9%
12.3%
How Do You Receive Small Business Industry News?
Print publications
Online publications
Blogs
Social media
Email newsletters
7.3%
30.7%
36.4%
53.9%
39.4%
13.9%
33.0%
34.6%
23.2%
38.2%
37.8%
19.4%
13.2%
7.9%
13.1%
41.0%
16.9%
15.9%
15.0%
9.3%
How Frequently Does Your Business Send Out Marketing Emails?
Daily
Several times a week
Weekly
A few times a month
Monthly or fewer
10.9%
19.1%
21.2%
23.1%
Approximately What Percentage Of Business And Sales Do You Attribute To Your Email Marketing Efforts?
0%
1-15%
16-25%
26-50%
51-75%
76-100%
I don’t know
10.6%
29.5%
15.1%
11.5%
10.6%
10.0%
12.7%
Where Do You Primarily Read Email?
Desktop computer or laptop
iPad or other mobile tablet
81.1%
5.3%
Who In Your Company Primarily Fulfills The Marketing Function?
Marketing staff member
Other staff member
Outside marketing consultant/agency
8.3%
1.9%
1.4%
How Much Do You Plan To Use These Marketing Channels In 2013 (Compared To 2012)?
Email marketing
Facebook
Twitter
Google+
LinkedIn
In-person networking events
Tradeshows
Online advertising
Print advertising
Business website
Blogging
85.0%
69.7%
58.1%
51.3%
50.0%
46.5%
15.3%
65.7%
21.8%
74.4%
72.1%
1.0%
4.1%
3.7%
2.8%
2.3%
3.9%
3.9%
2.7%
6.2%
1.3%
2.2%
13.5%
20.0%
25.5%
21.1%
24.4%
24.6%
18.1%
17.2%
23.4%
20.8%
18.8%
0.5%
6.2%
12.7%
24.8%
23.3%
25.1%
62.7%
14.4%
48.7%
3.5%
6.9%
How Much Time Per Week Do You Spend On Each Of These Marketing Activities?
Email marketing
Facebook
Twitter
Google+
LinkedIn
In-person networking events
Tradeshows
Online advertising
Print advertising
Business website
Blogging
37.0%
33.7%
52.3%
48.6%
50.9%
36.1%
23.0%
35.9%
29.5%
30.6%
28.8%
36.5%
30.8%
20.1%
12.7%
13.4%
17.1%
3.3%
21.4%
6.0%
30.4%
30.4%
14.8%
14.9%
5.9%
3.0%
3.2%
6.4%
1.0%
9.6%
1.6%
15.7%
15.6%
9.9%
12.5%
3.7%
1.7%
1.4%
2.7%
0.6%
9.4%
1.0%
18.1%
14.2%
1.8%
8.1%
17.9%
34.0%
31.1%
37.6%
72.1%
23.8%
61.9%
5.1%
11.0%
Do You Expect More Or Less Revenue During The 2012 Holiday Season?
Less revenue than the 2011 holiday season
About the same revenue as the 2011 holiday season
10.6%
31.8%
What Percentage Of Your Revenue Typically Comes From The Holiday Season?
0%
1-15%
16-25%
26-50%
51-75%
76-100%
I don’t know
10.6%
30.5%
20.0%
6.8%
2.4%
0.6%
29.3%
Do You Plan To Increase Your Marketing Spending In 2013?
Decrease
Spending will remain the same
2.6%
29.3%
