Miss a Webinar? Watch the Video!
We may be based in the U.S., but we know that businesses all around the world want to improve their email marketing.
So as part of our Education Team’s efforts to help you get the most out of your campaigns, we’re making video recordings of all of our webinars available for viewing anytime.
Attending a Webinar Is Best…
The nice thing about sitting in on a live session is you get to ask questions — and hear the questions that your fellow small business owners are asking, too.
Plus, the content does vary slightly (after all, we’re doing them live, so as new ideas come to us, they get incorporated into the live sessions on the fly).
That said, we understand that you may not be able to carve an hour out of your day to attend.
Review our Webinars at Your Convenience
Below are all of the webinars we’ve run along with links to a video recording of each.
If you don’t see the videos, or are having trouble playing them, make sure you have the latest version of Flash.
How to Get Started
This is a great way to learn some email marketing basics.
In this half-hour video, you’ll learn:
- How to Set Up a Permission-Based Email Campaign
- Where to Find Message Content
- How to Collect Subscribers On Your Website
Effective Email Newsletters
Learn more about building an email newsletter or ezine.
In this half-hour video, you’ll learn:
- Why Email Newsletters Are Effective Marketing Tools
- Possible Objectives For Your Newsletter
- When — and How Often — to Send
Follow Up Autoresponders
Learn more about using autoresponders to connect with prospects and turn them into customers.
In this half-hour video, you’ll learn:
- How to create a series of autoresponders
- How to space them out so that your readers don’t forget about you, but also aren’t annoyed by too many emails from you
- What sort of content you can send in your messages
Build Better Web Forms
Like any email marketer, one of your chief concerns is growing your email list. So how do you do this effectively with your website?
In this half-hour video, you’ll learn:
- Where On Your Website to Put Your Forms to Maximize Subscribers
- How to Get Visitors to Notice Your Form and Sign Up
- What To Do On Your Thank You Page
Grow a Responsive and Deliverable List Using Confirmed Opt-In
In this 50-minute video, you’ll learn:
- How Confirmed Opt-In Improves Deliverability
- Objections to Using Confirmed Opt-In
- How to Maximize Your Confirm Rate
Email Analytics: Targeting And Segmenting For Better Results
In this 50-minute video, you’ll learn:
- What Email Analytics is
- How to segment subscribers based on activity
- How to create focused, targeted emails
More videos will appear here as we run new webinars, so check back often!
