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AWeber Introduces New Features for its Mobile App
App Now Provides Stats for Your Email Marketing Follow Up Series
Chalfont, Pa. April 1, 2015 – AWeber, the global email marketing provider, is pleased to announce follow up stats are now available on the AWeber Stats mobile app. The new feature helps customers who use automated follow up messages as part of their email marketing strategy to monitor open rates right from their smartphone or tablet device.
Follow ups (sometimes called autoresponders or automated emails) let you schedule a group of emails ahead of time to keep your email list engaged. Just click the “Follow Ups” icon in the AWeber app to get an instant snapshot of subscriber activity and insight about the effectiveness of your series.
“Follow up stats can not only capture how well a series of messages is performing, they can help gauge whether or not the timing, sequence and content is working for your business,” said Joe Cotellese, AWeber’s Director of Product. “This type of on-the-go reporting means you have yet another easy way to manage your business from anywhere and at anytime. ”
AWeber has also made it easier to keep tabs on on your broadcast emails via the mobile app. Now, tap “Broadcasts” in the navigation bar to view sent and scheduled broadcasts.
“As we continue to blur the lines between mobile and web, customers can expect a steady increase in core web features that are also available on our mobile platforms,” Cotellese said.
For more information on the app’s latest updates, plus tips for a successful follow up series, visit the AWeber blog and follow AWeber’s Director of Product on Twitter. AWeber’s mobile apps, AWeber Stats and Atom, are both available for free on Android and iOS.About AWeber AWeber, headquartered in Chalfont, Pa., helps more than 120,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software. The privately held company was founded in 1998. For more information, visit aweber.com, subscribe to the AWeber blog, or follow on Twitter and Facebook.