FOR IMMEDIATE RELEASE
AWeber Introduces “A History of Email Changes” Website; Helps Email Marketers Stay Informed On Updates Announced by Top Email Clients
Chalfont, Pa. September 16, 2014 – Platform updates from email clients such as Gmail, Yahoo and AOL are now compiled in one place with AWeber‘s newly launched website: A History of Email Changes. The site is a go-to source for email marketers to stay informed on key email changes and how those changes ultimately affect the email strategies they use to promote and grow their businesses.
From security updates to SPAM filters, the nonstop evolution of email platforms directly affects email marketing. AWeber’s email change history site tracks and publishes details after they’re announced by the top five email clients–Gmail, Outlook, Apple, Yahoo and AOL–and lets site visitors know whether the changes affect desktop or mobile devices.
Need to find an update Yahoo made in 2012 that you suspect has altered your company’s mobile open rates? Currently the site has 167 entries with email changes dating back to 2010. Each entry also includes links to longer articles detailing the changes. For a more specified view, information can be filtered by email client name, year the change was implemented and devices that are affected by the change.
CMO Erik Harbison says the new site is a tremendous value add for entrepreneurs, marketers and even news journalists. “Business owners and others in charge of email marketing already have their hands full. Here, we’ve gathered and published a history of email changes that affect the deliverability and engagement level of their email marketing messages while telling them what it means for their business,” said Harbison. “Similarly, news media members can use the site as a one-stop shop when they need to know the latest email platform updates.”
For more information about the new website, visit the AWeber blog.
AWeber, headquartered in Chalfont, Pa., helps more than 120,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software. The privately held company was founded in 1998. For more information, visit aweber.com, subscribe to the AWeber blog, or follow on Twitter and Facebook.