FOR IMMEDIATE RELEASE

Media Contact: Erik Harbison
erikh@aweber.com/(267) 225-2736

AWeber Announces New Features to Its Email Automation Platform

Enhanced segmentation functionality lets users send more targeted emails

CHALFONT, Pa. AWeber is pleased to announce new features to its email marketing and automation platform. With the latest feature updates, digital marketers, bloggers and business owners will now be able to easily segment and send targeted email newsletters based on tags assigned to subscribers.

Segmenting on tags is a simple, powerful feature that enables marketers to apply tags to subscribers based on their preferences and actions. Then, marketers can build segmented audiences from those tags to send more relevant, targeted emails.

“The key to winning in the inbox is relevancy,” said Tom Tate, Product Marketing Manager at AWeber. “Sending engaging and valuable email content based on a subscriber’s preferences, interests or needs allows marketers to build stronger and more profitable relationships with their customers.”

The benefits of using tags and segmentation in email marketing are:

  • emails sent with targeted, personalized content are more relevant and tend to yield higher engagement and conversion rates
  • sending automated messages based on tags will give busy entrepreneurs and marketers more time to focus on other aspects of their businesses

AWeber is introducing this new feature at no additional cost to customers. All features are available to customers at the point of sign up no matter the size of their email subscriber base. AWeber also remains a leader in the industry for deliverability and award-winning customer service.

Sending targeted newsletters to tagged subscribers just got more intuitive and easier. Learn more about AWeber’s email automation platform and the new tagging and segmentation release.

About AWeber
Founded in 1998, AWeber is one of the world’s leading email marketing providers, who helps more than 120,000 businesses, entrepreneurs and bloggers increase sales and profits through its suite of web-based email marketing software. For more information, visit aweber.com, subscribe to the AWeber blog, or follow on Twitter and Facebook.