[PODCAST] Strategically Designing your Podcast with Natalie Eckdahl

Ready to launch and grow your podcast?

In this episode, you’ll learn how to strategically design and optimize your podcast with Natalie Eckdahl, the founder of BizChix.com and the BizChix podcast.

Recognized as one of the top women to listen to, Natalie helps women entrepreneurs build, grow and scale their businesses. She has been featured in Inc., Fast Company, Huffington Post and Entrepreneur.

You might remember the massive value Natalie dropped back on episode 36 of the show, and we’re excited she’s back to share even more.

In this episode, we’ll cover:

  • How to strategically choose your show’s format
  • How to avoid “quitting” when you’re just getting started
  • How to create processes to help you grow your show
  • The importance of consistency
  • Ways to connect with your audience outside of your podcast
  • Why you need an email marketing strategy and how to develop one
  • How to develop incentives for casual listeners to opt-in to your list
  • And much more…

Key takeaway

One of my key takeaways from our conversation…

You never know what episode will be the one where someone will find you… - Natalie of @bizchixpodcast Click To Tweet

Important links

Here are a few links mentioned on the show:

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  1. DNN

    6/27/2017 7:54 pm

    The one thing I’m still confused with when it comes to podcasting is “how do I generate podcasting leads,” additionally to getting people to interact and share my podcast. I think podcasting is good for business because people want to know they’re actually conversing with a real human being and not just an emotionless speaking internet robot or cold salesman looking to sell something.

  2. Tom Tate

    7/3/2017 10:03 am

    Hey DNN! 100% agree with your views on podcasting. It’s a great way to let your audience know you are a real human being! I think in regards to generating leads, you have to give your listeners a strong incentive to move over from being a casual listener to an engaged subscriber. This might require a bit extra work to put together an incentive or “lead magnet” to opt-in, but at the end of the day, it’ll definitely be worth it to engage with those listeners through both audio and email. 🙂 Hope that helps! Thanks for listening.

  3. Natalie Eckdahl

    7/6/2017 2:34 am

    Thank you for the opportunity to share how I have leveraged my business knowledge to the world of podcasting. I love studying the industry and staying up on what is working and what is not. It was so fun to chat Tom!

  4. Natalie Eckdahl

    7/6/2017 2:37 am

    DNN: Podcasting is a long term play. It does not generally create instant leads for your business. It takes time to build up an audience and to build trust with your audience. I agree with Tom that you need a great incentive to get people to move from listener to email subscribe. Also, I recommend that you make sure your podcast directly aligns to your business. It should be a show that your ideal customer is drawn to. In this day of endless content consuming options, the podcasts I see succeeding in terms of conversions to leads are those that target and serve the needs of a narrow niche. Cheers to your success!