[Podcast] Episode 015: How to use video in email with Jay Moore
By Tom Tate March 29, 2016
In this podcast episode, we learn how to effectively use video in your email marketing campaigns from our guest, AWeber’s video guru Jay Moore.
Video in email. It’s a thing. You can’t ignore it.
Well, you can ignore it, but I wouldn’t recommend that. 🙂
Successfully implementing video in your email campaigns can yield higher open rates, and a ton of clicks from your subscribers. If you’ve been looking for a new way to stand out in the inbox, this is the episode for you.
Concerned about the whole “creating a video” part? No need to worry – producing video has become incredibly accessible and affordable these days. Do you have an iPhone? Great, you’re equipped to record video!
To dive deep into this topic, and help equip you with the tools you need to test and optimize video in email, I’ve recruited our in-house education guru (and video specialist), Jay Moore. He’s been running a successful webinar series on this topic, so he shared a few key points.
In this episode you’ll learn:
- Why you should test video in your emails
- How to effectively use video in your emails
- What types of videos you should create
- Various tools and software for creating video on a budget
You don’t want to miss this.
Here are a few links referenced in the episode:
- AWeber’s Video in Email webinar replay
- Skype Call Recorder
- Wistia’s Blog
- Litmus’ Blog Posts on Video
Have a question about email marketing? Leave us a message at aweber.com/podcast.
Friendly Podcast Disclaimer: We like to include this little note on each episode’s post because we provide educational content and frequently interview guests on this podcast. The views and opinions of any podcast guest are their own, and does not necessarily reflect the views of AWeber. Marketing best practices and advice can change based on regulations, trends and market conditions. Therefore, any older episodes may contain information most relevant at the time of publication. We hope you enjoy!