[Podcast] Episode 015: How to use video in email with Jay Moore

Video in email. It’s a thing. You can’t ignore it.

Well, you can ignore it, but I wouldn’t recommend that. 🙂

Successfully implementing video in your email campaigns can yield higher open rates, and a ton of clicks from your subscribers. If you’ve been looking for a new way to stand out in the inbox, this is the episode for you.

Concerned about the whole “creating a video” part? No need to worry – producing video has become incredibly accessible and affordable these days. Do you have an iPhone? Great, you’re equipped to record video!

To dive deep into this topic, and help equip you with the tools you need to test and optimize video in email, I’ve recruited our in-house education guru (and video specialist), Jay Moore. He’s been running a successful webinar series on this topic, so he shared a few key points.

In this episode you’ll learn:

  • Why you should test video in your emails
  • How to effectively use video in your emails
  • What types of videos you should create
  • Various tools and software for creating video on a budget

You don’t want to miss this.

Listen below:

Here are a few links referenced in the episode:

Click here to download this episode directly (MP3).

Have a question about email marketing? Leave us a message at aweber.com/podcast.

Friendly Podcast Disclaimer: We like to include this little note on each episode’s post because we provide educational content and frequently interview guests on this podcast. The views and opinions of any podcast guest are their own, and does not necessarily reflect the views of AWeber. Marketing best practices and advice can change based on regulations, trends and market conditions. Therefore, any older episodes may contain information most relevant at the time of publication. We hope you enjoy!


  1. Violonista

    3/30/2016 9:12 am

    wow beautiful tips, I did not know that all should help me so much in traffic! Nice post Tom Tate !

  2. Trish Jones

    4/1/2016 4:01 pm

    Hi Tom,

    Thanks for simplifying the process, and for the great resources. I’d recently received an email about using video in email, and it was using a cloud based service. I came on over here because I KNEW Aweber would have the perfect solution. Glad I did.

    Not sure if I’ve missed it and will certainly go look, but would love to see a video/podcast on your latest campaigns feature. Though a techie, I still don’t get it. 🙁


  3. Tom Tate

    4/1/2016 4:25 pm

    Hi Violonista!

    So glad you enjoyed the show. Good luck with your marketing.


  4. Tom Tate

    4/1/2016 4:27 pm

    Hi Trish,

    If you test out video and have success – let me know! I’d love to talk about it on the show. We actually had a great planning session this morning on some ways we can provide some education around Campaigns and our latest features. Looking forward to putting out some multimedia content to help you tap into its potential.

    We’re all super excited. Thanks for listening!


  5. Andrea Hamilton

    4/3/2016 2:52 pm

    that was super. I still try to put a picture in my aweber e-mail i have problems with that.the picture is always to big.
    were can i find step-by-step how?
    Thanks A.H.

  6. Tom Tate

    4/5/2016 2:08 pm

    Hi Andrea,

    So glad you enjoyed listening. Here’s a step-by-step article on adding images. https://help.aweber.com/hc/en-us/articles/204030036-How-Do-I-Add-Images-To-HTML-Messages-

    Step #7 introduces how to resize. Hope this helps!

    Thanks so much for checking out our content,