[Podcast] Episode 39: The Non-Marketer’s Guide to Getting 100 Subscribers with Andy Obusek

Ah, yes! The first 100 subscriber mark. It is quite possibly the most rewarding benchmark in your email marketing adventures.

If you haven’t gotten there yet, that’s not a problem! This episode is just for you. 🙂

Join Tom T. as he chats with fellow AWeber team member, Andy Obusek of CleanSwifter.com, to dig into how he grew his list from 0 to 100 in just five months.

Now, you may be thinking, “That’s not a big deal, getting 100 subscribers is easy,” or, “I hit my first 100 subscribers in way less time than that!”

What makes Andy’s experience unique is that, unlike so many of us who frequent this blog, he is not a marketer by trade. Andy is an iOS software developer and team lead, who feverishly guides our efforts in enhancing our Stats app. Andy wrote code, not copy. Andy’s expertise was in refactoring, not retargeting.

So how does a non-marketer with a passion to share go from Swift test automation to conversion rate optimization? And what does this mean for you? How can you apply Andy’s learnings to help you get your first 100 subscribers, even if you’re new to marketing?

You’ll just have to tune in to find out.

Episode synopsis

Finding your tribe and growing your list is not an easy feat, especially if email marketing is a brand new discipline.

In this episode, you’ll learn about the successes and failures of a passionate and unconventional non-marketer as he grew his list from 0 to 100 subscribers in just five months.

Listen in as we discuss:

  • How to gamify your early content creation and SEO strategy
  • Suggestions to create a strong lead magnet and high-converting signup form
  • Powerful tactics to leverage social media to attract new subscribers
  • A simple low-budget Facebook ad strategy to consider testing
  • Ideas on content and email marketing monetization options
  • … and much more!

Here are a few links referenced on the show:

Click here to download this episode directly. (MP3)

Ask us anything!

Have a question about email marketing that you want answered in a future podcast episode? Leave us a message at aweber.com/podcast.


  1. Shamaila Zahid

    9/19/2016 5:45 am

    Getting the first 100 subscribers is quite difficult. Thanks for sharing tips to make this process easier. I will definitely keep these in mind.

  2. Tom Tate

    9/20/2016 1:59 pm

    Hi Shamaila, thanks so much for the comment! Glad you enjoyed the podcast.