[Podcast] Episode 022: How to repurpose your best content for email and beyond

By Tom Tate May 17, 2016

Like many marketers, I can get overwhelmed when it comes to producing high-quality content on a consistent basis. That’s why I find the idea of repurposing content so appealing.

If you’ve been following our blog, you’ll remember Monica’s post on repurposing content. I was so inspired by the ideas she compiled, that I wanted to share them with you, our podcast listeners.

In this week’s episode, I discuss the value of repurposing your content – and, more importantly, ways you can start doing it today.

In this episode, you’ll learn:

• How to find your most successful content
• Why you should give new life to your high-performing content
• Where and how to repurpose content
• An illustrated example on how a single blog post can lead to a new project
• … and much more!

When you’re a wearer of many hats within your business, creating compelling content often falls on the back burner. (And frankly, it can feel like a chore.) The next time you find yourself under pressure to get new content out the door, try repurposing something you already have.

Take a listen above and let me know your thoughts in the comments.

Here are a few links that were mentioned in the post:

• How to Get More Traffic from Every Post by Republishing on Medium
• Fiverr.com
• Teachable
• Zippy Courses
• Udemy

Click here to download this episode directly. (MP3)

Have a question about email marketing? Leave us a message at aweber.com/podcast.