[Podcast] Episode 019: Engaging your audience with Chris Vasquez and Meghan Nesta
By Tom Tate April 26, 2016
In this episode of the Ask Me About Email Marketing podcast, we’re sharing our experience at AWeber in engaging subscribers and soliciting feedback.
In a comment on the show notes for episode 13 with Jason Brubaker, Ilana Moss shared the following comment:
“In ‘real life’ I have no trouble connecting with people but here in the virtual universe I don’t know what to do. I have almost 5 thousand subscribers on various platforms, 1200 on Aweber, and I have a Facebook page with 3000 followers. I post things and get likes and shares but few if any comments. I’ve tried asking what they need or how I can help and I get no answer. Any idea what I might be doing wrong and how I can change that? How do I get to know my virtual audience? Thanks!”
To answer Ilana’s question, I’ve tapped Chris Vasquez, Creative Director, and Meghan Nesta, Product Manager, to share their expertise in soliciting feedback from customers. The resulting conversation is full of actionable tactics and knowledge drops.
In this episode, you’ll learn:
- Effective ways to engage disengaged subscribers
- How to start a conversation with your followers
- How to use Jonah Berger’s STEPPS acronym to boost engagement
- How we can solicit feedback using micro-transactions
This episode was especially fun because we recorded live on Blab.im. You can watch the recording here!.If you want to have conversations, humans have conversations, so act like a human - @clickpop Click To Tweet Having a hypothesis when you start makes the whole idea of what's working less overwhelming - @mjnesta Click To Tweet
Here are a few links referenced in the episode:
- Chris’ Email Sentiment Widget
- Jonah Berger’s book Contagious
- How to integrate a Survey Gizmo survey into your emails
Have a question about email marketing? Leave us a message at aweber.com/podcast.
Friendly Podcast Disclaimer: We like to include this little note on each episode’s post because we provide educational content and frequently interview guests on this podcast. The views and opinions of any podcast guest are their own, and does not necessarily reflect the views of AWeber. Marketing best practices and advice can change based on regulations, trends and market conditions. Therefore, any older episodes may contain information most relevant at the time of publication. We hope you enjoy!