[Podcast] Episode 014: How many emails should I send?

By Tom Tate March 22, 2016

Nurturing a relationship through email marketing is a lot like forming relationships in real life. Am I saying too much or too little? Am I saying the right things? It’s been two days; should I text now or wait? Okay, text sent. Oh no, I can’t believe I did that! Am I texting too much???

The struggle is real.

The age-old question of how many emails are too many emails, and what’s the appropriate frequency to send is relevant to marketers in any niche.

In this latest episode of the Ask Me About Email Marketing podcast, I’m joined by Content Marketing Specialist, Monica Montesa. We break down the various reasons for and against different send frequencies. If you are struggling with identifying the perfect sending cadence, this is the episode for you.

In this episode you’ll learn:

• The magic number of how many emails you should send
• The pros and cons of sending more frequently
• The pros and cons of sending less frequently
• The importance of setting expectations
• How to use data and surveys to decide

You don’t want to miss this.

Listen below:

Here are a few links referenced in the episode:

• There’s No Magic Number for How Many Emails to Send – And That’s Okay
• SurveyGizmo
• Google Forms
• Typeform

Click here to download this episode directly (MP3).

Have a question about email marketing? Leave us a message at aweber.com/podcast.

Friendly Podcast Disclaimer: We like to include this little note on each episode’s post because we provide educational content and frequently interview guests on this podcast. The views and opinions of any podcast guest are their own, and does not necessarily reflect the views of AWeber. Marketing best practices and advice can change based on regulations, trends and market conditions. Therefore, any older episodes may contain information most relevant at the time of publication. We hope you enjoy!