[Podcast] Episode 013: Building an audience in a disruptive industry with Jason Brubaker

By March 15, 2016

We frequently talk about the impact of email marketing on our lives. Email saves us time, helps us grow our businesses, and empowers us to form relationships with people we value. But what about the industries we work in? How is email evolving the way we work?

Digital marketing has the power to disrupt traditional industries. Content creators, entrepreneurs and small businesses can now find and communicate directly with their audiences through engaging new channels.


In this latest episode of the Ask Me About Email Marketing podcast, we take a look into how pro-marketer, successful entrepreneur, and film distributor Jason Brubaker adapts and optimizes his campaigns in an ever-changing industry.

With his website, filmmakingstuff.com, Jason provides a valuable resource for professional and independent filmmakers. He uses email marketing to provide content on topics ranging from screenwriting and producing, to marketing and distribution.

In this episode you’ll learn:

  • How to determine and test the best incentive to attract quality subscribers
  • How to avoid making your “Thank You” page a dead-end page
  • How to segment your most qualified subscribers into potential buyers
  • How to increase engagement with your first followup and promote whitelisting
  • Ways to maintain and clean your list
  • What stats Jason analyzes to optimize his email campaigns

Get the pencil and pad out, there’s a lot of interesting tactics to consider testing here.

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Listen below:

Here are a few links referenced in the episode:

Click here to download this episode directly (MP3).

Have a question about email marketing? Leave us a message at aweber.com/podcast.

Friendly Podcast Disclaimer: We like to include this little note on each episode’s post because we provide educational content and frequently interview guests on this podcast. The views and opinions of any podcast guest are their own, and does not necessarily reflect the views of AWeber. Marketing best practices and advice can change based on regulations, trends and market conditions. Therefore, any older episodes may contain information most relevant at the time of publication. We hope you enjoy!

Keep reading:

Build, Grow & Scale a Direct-Sales Business with Social Media Marketing
Everything You Need to Know About Starting a Blog
Achieving Peace of Mind as an Email Marketer with Monica Hoyer

Posted By

Tom Tate

Former Product Marketing Manager

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10 Comments

  1. Valdei

    3/15/2016 8:49 pm

    Thanks for sharing this Podcast, Tom!

    Cheers!

  2. Tom Tate

    3/16/2016 7:11 am

    Hi Valdei,

    Glad you enjoyed it! Thank you for listening.

    Tom

  3. STEVE WILSON

    3/17/2016 5:46 pm

    Cheers Tom will have to listen to that again. Thanks alot.

  4. Tom Tate

    3/18/2016 2:09 pm

    Steve – My pleasure. Glad you gave the episode a listen. This was a fun one!

  5. Jason Brubaker

    3/22/2016 11:20 am

    I really enjoyed this interview. Happy to share what I’ve learned.

  6. Tom Tate

    3/23/2016 2:37 pm

    Thanks for joining, Jason – super valuable content, our listeners appreciate it!

    Tom

  7. Karen M McCamy

    3/24/2016 9:37 pm

    Any chance to get transcripts of these podcasts? It’s waaaaay faster for me to read the content, and I can then go back and use the transcript for reference purposes…

    Thanks!

  8. Tom Tate

    3/29/2016 8:54 pm

    Hi Karen,
    That’s a great idea! I’ll look into some solutions for transcribing and hopefully we can make that happen. Thanks so much for listening.

    Tom

  9. Ilana

    3/31/2016 10:50 pm

    In ‘real life’ I have no trouble connecting with people but here in the virtual universe I don’t know what to do. I have almost 5 thousand subscribers on various platforms, 1200 on Aweber, and I have a Facbook page with 3000 followers. I post things and get likes and shares but few if any comments. I’ve tried asking what they need or how I can help and I get no answer. Any idea what I might be doing wrong and how I can change that? How do I get to know my virtual audience? Thanks!

  10. Tom Tate

    4/1/2016 4:33 pm

    Hi Ilana,

    What a great question! I’ve talked with a few team members here and we’d love to feature this question on a future episode. I’ll send you a quick email directly.

    Thanks so much for listening,

    Tom