[Podcast] Episode 010: What is Influencer Marketing?

In this episode, I discuss influencer, advocate, and referral marketing with AWeber’s CMO, Erik Harbison, and how you can leverage these to expand your reach and enhance your email marketing.

Today on the Ask Me About Email Marketing podcast, we’re covering a hot topic in digital marketing – influencers.

It seems like 2016 is the year of content curation and influencer marketing. Most annual prediction posts claimed these two areas of focus as important trends to watch. There are many ways that brands, businesses, and entrepreneurs are using influencers to help grow their subscriber base and capture the attention of new prospects.


To get to the bottom of this concept of influencer marketing, which is actually not very new, I roped our CMO, Erik Harbison, into the recording booth for a conversation. In this episode, we discussed influencer, advocate, and referral marketing, and how you can leverage these to expand your reach and enhance your email marketing campaigns.

Here are a few things you’ll learn in this episode:

  • What is influencer marketing?
  • What’s the difference between influencers and advocates?
  • How do you find influencers and advocates?
  • How can you activate influencers and advocates?

Listen to this episode below:

Here are the links mentioned in this episode:

What do you think about influencer and advocate marketing?

Ready to ask a question? Visit aweber.com/podcast to drop us a line!

Click here to download this episode directly (MP3).

Friendly Podcast Disclaimer: We like to include this little note on each episode’s post because we provide educational content and frequently interview guests on this podcast. The views and opinions of any podcast guest are their own, and does not necessarily reflect the views of AWeber. Marketing best practices and advice can change based on regulations, trends and market conditions. Therefore, any older episodes may contain information most relevant at the time of publication. We hope you enjoy!

One Comment

  1. Kocaeli Temizlik Şirketleri

    2/28/2016 5:04 am

    In this episode, I discuss influencer, advocate, and referral marketing with AWeber’s CMO, Erik Harbison, and how you can leverage these to expand your reach and enhance your email marketing.