[Podcast] Episode 005: What types of pop up forms have the highest conversion rates?

It’s time once again for another episode of the Ask Me About Email Marketing podcast!

This week’s question comes from Nick Jervis, of Your Website Genie, who is curious what pop up styles are most effective according to our data.

Despite my promise to seek out a different email marketing expert for each question, I selfishly decided to answer this question myself. I couldn’t help it, as conversion rate optimization is an area of interest for me.

In this episode, you’ll learn:

  • Why I’m reluctant to answer this question with just data
  • Different styles of pop ups, how to trigger them, and when to use them
  • Two pop up alternatives to test, which may create a more welcome user experience
  • The importance of testing your forms and site

Listen below to hear my response.

Here are a few notable links from the show:

We’ve also written some great content on the subject:

Want to be on the show? Here’s how you can participate:

  • Use the widget below to record and send us a question about email marketing.
  • We’ll select a question from the submission pool and track down one of our in-house email marketing experts to provide an answer.
  • We’ll record their response, package it up with your question and release it as a new podcast episode each week. Plus, each episode will include bonus resources to help you level up your email marketing.

There are so many topics to explore in email marketing. So if you’re struggling with design, content, analytics or just getting started, leave us a message with a specific question and we’ll start answering!

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  • Introduce yourself, and your business/email marketing venture. Please don’t share any spammy URLs.
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One Comment

  1. Kate Williams

    1/25/2016 4:02 pm

    Thanks to Nick for the question and to Tom, for the thoughtful answer.

    I have been wondering about pop-up forms for my site and for client sites and looking for guidance. I love your “it depends” answer because a “one size fits all” recipe is never the most helpful or truthful answer.

    Personally, I am ready to experiment with pop-ups at my site and I’ll be recommending them to some clients. And, as you pointed out, the type of pop up I recommend for testing will depend on the client’s business and site.

    Thanks for your podcast. I’m listening to each one.