Unbounce and AWeber: BFFs

UnbounceAs you’re probably aware, we announced the release of our API several months ago, allowing developers to start creating AWeber applications via AWeber Labs.

We also released one of the first apps for our own API, a WordPress plugin which allowed you to easily add AWeber forms to your blog.

Today, we wanted to tip our hats to the folks at Unbounce, a landing page service, who have created yet another avenue for AWeber integration.

What’s Unbounce?

In case you aren’t familiar with them, Unbounce is a service which allows you to easily create landing pages for your website. You would typically use these for your promotion specific campaigns – whether it’s gathering new leads with their lead generation landing pages or sending your subscriber lists to a targeted landing page designed for conversion.

You can A/B split test different versions of the pages to find out which works best, leading to an optimized landing page and increased conversions.

You can learn more about their service on their website.

AWeber and Unbounce are a natural pairing for integration, since the core purpose of most landing pages is of course, a web form, with the goal of converting visitors into subscribers.

How Does The Integration Work?

The purpose of this integration is, of course, to have all the subscribers who sign up on your Unbounce page automatically added to your AWeber list.

Unbouce has kept things simple, so there are just a few steps that you need to do in order to sync up our two services.

Just to briefly go over setting up the integration, you can look at the steps below or take a look at either the instructions on Unbounce’s website or our own knowledge base article.

In your Unbounce account, you can visit the page overview screen for any landing page you’re working on, and click “Send leads to AWeber” under the Leads & Form Integrations section. At this point, we will prompt you to enter your AWeber account login and password in order to authorize the integration. This information is not given to Unbounce at any time.

Note: If you have followed this setup process before, the “application is trying to connect” prompt may not appear. After authorizing the integration, you can choose which AWeber list you’d like the subscribers from this Unbounce page added to. Then hit the Complete button.

Next, you’ll need to log into your AWeber account. Once you’re logged in, make sure that you’re working in the list you chose to integrate with, and select Email Parser from the My Lists dropdown. On this page, scroll down and check the box labeled “Unbounce Form Submission” in order to complete the integration.

Who’s Next?

Do you have a favorite service or app that you’d like to see integrated with AWeber? Leave a comment, or better yet, tell them about AWeber’s API!

If you’re a developer yourself, you can start creating your own apps and integrations today at AWeber Labs.


  1. Rick Perreault

    4/26/2011 11:05 am

    Awesome overview! Thanks for the plug. We look forward to working together further.

  2. Craig Seaton

    4/26/2011 5:25 pm

    It just keeps getting better and better, awsome

  3. David

    4/27/2011 2:29 am

    Would love to see Aweber integrate with Mals-ecommerce.

  4. Jeff

    4/28/2011 10:36 am

    I would like to see and app for facebook pages, places and e-commerce sites.

  5. Unbounce Integrated with AWeber

    4/28/2011 10:52 am

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  6. murray

    4/28/2011 12:13 pm

    i’d really love to know how they did this using the API (which i thought it was read only at this point) so i can set up my own custom landing pages. does anyone have any clues?

  7. Bob Garon

    4/28/2011 4:10 pm

    What is Unbounce? Never heard of it.

  8. Jean

    4/28/2011 4:55 pm

    Integrating Aweber with Zoho CRM would be awesome for lots of your corporate clients !

  9. Floyd

    4/30/2011 3:53 pm

    Unfortunately I haven’t fully capitalized on all the services within Aweber and part of the reason is not having step by step videos on some of the tutorials…

    I am glad that Aweber is trying to improve their business and I wish you much success on expansion…

    I’ve taken a scan of the Unbounce site and I’m not sure if it would be prudent to use their services because, as it stands, I’m not fully incorporating all that Aweber already offers, again in part, because of the lack of step by step video tutorials or an explanation in a tutorial that doesn’t quite deliver the message for me or at least, I might be thinking the message/tutorial could have been explained better.

    I would like to see Aweber improve upon the ease of using all the products and services already available with Aweber (obviously I’m not talking about every single thing you offer but some of the information, products and services, to be sure). For instance, I like to read but in some of your tutorials the printed materials are not enough (meaning the explanation was not as good as it could have been). A lot of businesses tend to loose sight on the fact that in most cases, they should over simplify to err on the side of caution.

    I see this over and over again… a process seems simple enough and it probably is pretty simple but often times the person who is creating the tutorial does not have English as their native language and much gets lost in the translation. In part, I believe the reason for this is one assumes their explanation is clear and it probably is to the one who is creating the tutorial, however, I think one should just as well assume that the person who will be reading (or viewing) the tutorial needs an elementary explanation.

    Over simplify, please!

  10. Tony

    4/30/2011 4:36 pm

    Cool, this surely does make things alot simpler. Will technology ever cease to advance?

  11. rick luck

    4/30/2011 6:46 pm

    something like google’s adwords editor would be awesome. We could do everything we need from our own computer then just upload the changes.

  12. Tom Kulzer (AWeber CEO)

    5/2/2011 10:36 am


    Our team is certainly always looking for ways to simplify the service and tutorials that teach about the service. That’s always an ongoing and never ending pursuit to make things as easy to understand as possible.

    Just as an aside, our entire AWeber team is located just outside Philadelphia, Pennsylvania. English is definitely the native language of our team.

    If you ever have questions about how our service works that’s why we also have our Customer Solutions team that’s happy to speak with you by phone, live chat, or email.

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  14. Hanns

    11/12/2011 10:07 pm

    Fantastic, I have used a “cheaper” autoresponedr service up to now thinking I’d save some money. Looks like I’ve missed out on so many features that aweber offers, that saving money has actually cost me a lot more. I’ll be changing over.