New QuickStats for Email Newsletters

QuickStatsIf you’re like most people reading this blog, you love data. Not this Data, but the kind that paints a picture of what is and isn’t working in your email marketing.

The trouble with data, of course, is that sometimes it’s hard to know which data is important and worth focusing on. Not to mention that for it to be valuable, the data has to be actionable, too.

Last week we leaked some information about a soon-to-be-released tool that not only helps you see how your email marketing campaigns perform, but also makes it easy to take action to increase your response rates and conversions.

And now, it’s here.

Announcing Broadcast QuickStats

QuickStats makes it easy to understand how your broadcasts performed by showing you:

  • Opens
  • Clicks
  • Web Hits/Traffic
  • Unsubscribes

Some screenshots of QuickStats (click to see full-size images):

opens-mock
clicks-mock

Even better, you can use the data to identify responsive and non-responsive groups of subscribers – those people who:

  • Opened the email
  • Didn’t open it
  • Clicked a given link
  • Didn’t click that link
  • Made a purchase (did you know that you can track email-driven sales in AWeber?)

Not Only Are QuickStats Useful and Easy-to-Read… They’re Actionable, Too!

This is by far my favorite part.

One of the most powerful things you can do when you know who clicked a link, or didn’t open an email, is segment out those subscribers and broadcast only to them:

Send Directly to These Subscribers
Click to see full-size image

It’s an effective way to talk to people who are interested in a particular product, feature, part of your website or anything else you’re linking to.

Plus, when you’re able to identify who didn’t open or click, and then email only those people, you can:

  • Make an alternate offer
  • Find out what their objections are
  • Send other targeted and relevant email campaigns to increase your conversions

What Do You Think?

How will being able to see at a glance how your broadcasts perform, identify potentially profitable subscriber segments, and quickly and easily create and deliver targeted campaigns to them affect your business?

We’d love to hear how you’ll use QuickStats to increase your response rates and conversions – tell us below!

57 Comments

  1. How to Open the Door to a Second Wave of Sales

    9/21/2010 8:44 am

    […] it’s easy as 1-2-3 clicks. AWeber’s new QuickStats show you just who did and didn’t open each email. Follow up with each group with the steps […]

  2. Gary and Cindy Tamsett

    10/2/2010 6:06 am

    You guys are awesome 🙂

  3. Frank

    11/26/2010 9:19 pm

    I never had the chance to see this until i cross over another site.. This is a great feature… I never know that before… thanks for sharing…

  4. Arsham Mirshah

    2/16/2011 11:45 am

    WOW – This is really cool. Great direction Tom, I’m really happy to see Aweber constantly making advancements in their system.

    Segmenting the lists is absolutely brilliant! – I’m so happy that I think I have to blog about this and link to Aweber’s home page with “email marketing” as the anchor text (seriously).

    I do have the same question as Malcolm Pennington above — do you plan on adding this feature (or something similar) to autoresponders? I would really like to see the reporting for autoresponders get an upgrade.. I’m sure it’s in the works, just saying 🙂

    All the best Aweber team – keep up the great work!

  5. 3 Surefire Reasons to Use Animated GIFs In Your Email Marketing

    3/15/2011 8:51 am

    […] help you appeal to lots of different people without bothering with segmenting and using advanced email analytics. (This is especially good if you’re just starting out and don’t quite know exactly what […]

  6. olivier

    8/12/2011 11:18 am

    hello

    do you know please when all the service Aweber
    will be in French ?
    because there is MANY and MANY people
    in francophonie who use an autorespons tool
    but we need to use the Roll Royce of autorespons
    and the only is your

  7. James Tan

    2/3/2012 10:01 pm

    Wow, these are impressive features! I should have used Aweber for my list building. The current autoresponder I am using don’t even let me track those stats.