PadiAct Takes Targeted Subscriptions to a New Level
We talk a lot in this space about the power
By Nick Moore February 1, 2012
We talk a lot in this space about the power of analytics when it comes to marketing online. Knowing what people are doing on your site is a great way to target the right audience with the right message, leading to more conversions.
PadiAct is a tool that takes this idea and runs with it, enabling you to target visitors who perform certain actions and offer them a chance to subscribe.
1. Find Out Who’s Valuable
Not all visitors are equally valuable in terms of their potential to join your list or buy your products. People who are idly browsing the web, or who leave your site immediately, are far less likely to become engaged subscribers who convert.
AWeber allows you to set delays on popup or hover forms, but PadiAct takes things a step further, letting you set up scenarios like:
- Providing a popup form after a visitor views a certain number of pages on your website.
- Present a form to viewers who visit sales pages multiple times.
- Create multiple campaigns, allowing you to target visitors who’ve hit different product pages with different popups.
2. Keep In Touch with Them
AWeber connects with PadiAct quickly and easily. When you’re setting up PadiAct for your website, you can simply choose AWeber as your email marketing service, authorize the connection, then choose a list.
Once these subscribers are on your list, you can send them special offers, bonus content, or even just reminders of who you are and what you have to offer.
You know that these people are interested in what you have to offer, so you can provide more specific, relevant material to them – that’s the power of this integration.
3. Let Us Know How It Goes
If this sounds cool to you, or if you’ve worked with PadiAct at all before, let us know in the comments!