Build Your List Faster With a Lightbox Web Form
By Justin Premick April 8, 2008
Many people supplement their inline web forms with various types
Many people supplement their inline web forms with various types of popup and popover/hover-style forms.
Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.
Read on for more details.
Lightbox Forms: Focus The Reader’s Attention on Your Signup Offer
You may already be creating popover-style forms in AWeber that slide or fade into your web page. They’re a great alternative to traditional popups for getting people to consider signing up to your email newsletter.
The new lightbox forms further focus your visitors’ attention on your form by “greying out” the remainder of your page until the visitor either subscribes or closes the popover form (which is easy for them to do – they just click “close” or hit the ESC key on their keyboard).
We’ve seen examples of this form in action (and the results they produced) at marketing conferences that we attend, and wanted to offer you the same ability to focus subscribers on your signup forms.
How Do Lightbox Forms Work?
They work just like the other popover forms:
- Fade or slide over page without creating a new window
- Can appear immediately when someone goes to your page OR can be delayed for however many seconds you specify
Unlike traditional popups, aren’t typically blocked by popup blockers (they don’t appear in a new window)
Plus by greying out the screen they draw the viewer’s attention to the signup form (since it’s the only thing not greyed out).
Pretty cool, right?
Not Using Popover Forms Now? Give Them a Shot!
If you aren’t at least testing popover/hover style forms with your site now, I strongly recommend you do so. While they don’t work for everyone, they have the potential to raise your opt-in rate significantly, meaning you get more subscribers from your existing website traffic.
Do you use popover forms now to build your list? Try the lightbox forms out against your current ones and see if they raise your opt-in rate!