It’s All About That Video Content (And Why You Should Share It Via Email)

People love watching videos. Learn how you can use video content in emails to engage your subscribers!


There’s no doubt about it — 2015 is the year of video content.

Sure, video makes it possible to watch things like dogs walking in boots or babies laughing at ripping paper. But it’s also a huge opportunity for brands that want another way to educate and connect with their customers.

According to DigitalSherpa, videos have the ability to increase your customers’ understanding of your product or service by 74 percent. So not only can branded videos capture their attention, they can also help you build relationships with your valued customers. And that’s a win in everyone’s book.

While most business owners are well aware of video-sharing platforms like YouTube, there’s another way to share content to customers and prospects that you might be missing out on: email.

Spicing Up Your Emails With Video

Have a company video that you’d like to share with your subscribers? Or maybe you’ve come across a funny video of a customer that has a (healthy) obsession with your company and products.

Instead of simply adding a text-based link to your emails or taking the time to embed HTML (which doesn’t always work the way you’d want it to), AWeber customers can now can add video content right into their messages:


Not only does this make it easier to draw more attention to your videos, it also opens up new opportunities to engage your subscribers. Since most email clients don’t allow videos to play directly in an email, subscribers will be directed to YouTube or Vimeo after clicking on the video image seen above.

Did you know? If you have a company video on your homepage and would prefer to send it to your branded site instead of YouTube or Vimeo, you can easily set up the video so it does just that.

Do My Emails Really Need Video?

While your decision to include video in future emails is totally up to you, it is a great way to change up your usual content and capture your subscribers’ attention.

Everyone learns and consumes information in different ways, so providing your subscribers with a variety of content options (text, visuals, video) can really help them better understand a message. And by meeting the various needs of your subscribers, you’ll be in a better position to earn their trust and loyalty.

Did you know? Companies that include video in their welcome emails received a boost in their click through rate of 96 percent!

Cool! So Where Do I Get Video Content From?

Thanks to the rise of video sharing apps like YouTube, and creation tools like GoPros, creating and/or discovering awesome videos is easier than ever.

If you’re thinking about making a video of your own, you can still create quality videos without a big budget (thank you awesome smart phones and tablets!). Plus, this means the sky’s the limit when it comes to content ideas and how you want to present information to your audience.

Not sure what you’d create videos about? Here are some quick ideas to spark some inspiration:

  • How-to’s: Create step-by-step videos that further explain how customers can use and benefit from your products/service.
  • Customer testimonials: Interview your brand advocates about their positive experiences with your company.
  • Brand story: Provide an overview of what your company stands for and your employees who keep everything running.
  • Behind the scenes: Offer a glimpse of the effort that goes behind creating your products.

If you’re not ready to create your own video, you might want to curate video content others have made. If you like to keep your customers updated on the latest industry trends, consider sharing third-party videos that cover those topics (just be sure to cite your sources!). Or, invite your customers to submit and share videos of how they use your products.

Did you know? Social proof is big among consumers these days — Over 70 percent of consumers check out product reviews before making a purchase. When they see someone just like them having a great experience with your brand, they’ll feel more confident in their ability to trust you too.

Whatever you choose, just make sure the content is relevant to your brand and brings value to your audience!

Start Adding Videos To Your Emails Today

How are you planning to use video in your future emails to subscribers? Tell us in the comments!


  1. Kat Hood

    3/11/2015 1:55 pm

    I took a lot of notes while reading this blog. It’s great and full of information that I can’t wait to implement into my business. Thank you!

  2. William

    4/1/2015 12:18 am

    Great content and same like Kat, I can’t wait to implement the above!