Free Holiday Marketing Calendar

Ever have a great idea for an email, but struggle to link what you want to say to something that will get subscribers’ attention?

Marc recently blogged about how you can use news to get your message across by connecting emotion with your message.

News is a great resource you can use to connect with readers – but it’s not the only one. Holidays are another tool that can produce such connections between your email content and your subscribers’ emotions.

We’ve put together a calendar that includes major holidays in a number of countries to help you keep up-to-date on events that your subscribers may be interested in.

(Click through to the above page to browse the calendar or to follow it via software like Google Calendar or Outlook.)

What sort of dates does this calendar contain?

Major Holidays In Several Countries

We’ve compiled major holidays from a number of countries and put them onto one calendar (that you can access using Google Calendar or any calendar program that uses the iCal format). It includes observances such as independence days, national holidays and bank holidays.

Some Other Interesting Ones Are On There, Too…

A holiday doesn’t have to be something “major” — just a reason that your subscribers might do things a bit differently than in a “normal” day.

For example, did you know…

Yellow Pigs Day – July 17th – celebrates the number 17. (Got a new ecourse to launch? Make it a 17-part one and announce it on this date. Or publish a whitepaper that involves the number somehow – 17 Tips on Something.)
Twins Days – the largest annual gathering of twins – runs on the first weekend of August. (Good time to run a 2-for-1 promotion, don’t you think?)
Ask a Stupid Question Day is September 28th (Could be a great way to break the ice with subscribers who may be shy about contacting you…)

For more on the calendar, check out our Knowledge Base, or load it up below and take a look!

If you can’t find a holiday, let us know about it and we’ll get it on there as best we can!


  1. Marcel

    7/11/2007 7:49 am

    Hi Justin,
    that’s a great and useful feature you’ve added to aWeber..! Personally I like the "Ask a Stupid Question Day" most of all (right behind "Father’s Day"). 😉

  2. AnnaLaura Brown

    7/12/2007 8:35 am

    this is great. Thanks for giving us some new promotional ideas.

  3. Lori Titus

    7/17/2007 1:32 pm

    It is a cute idea, but full of "Independence Day" for one country or another. It would be nice to see something more useful, like Islamic, Hindu, and Buddhist holidays….

  4. Atiqur rahman

    7/19/2007 10:01 pm

    Eid ul fiter & Eid ul azha are the main religious holliday of muslim comunity.

  5. Yannick

    7/21/2007 9:56 am

    Once again a great tip.

    in fact, it’s easy everytime the google logo changes you can send a newsletter 😉

  6. » Email Scheduling: How Soon is Too Soon? - AWeber Blog

    11/8/2007 2:12 pm

    […] What are your thoughts on effective message scheduling? Please share your ideas, examples, or any comments below. While we’re on the subject of holidays, be sure to take advantage of our Free Holiday Marketing Calendar for reminders on both common (e.g. President’s Day) and uncommon (e.g. Yellow Pigs Day) holidays you can use for your campaign. This entry was posted on Thursday, November 8th, 2007 at 10:11 am and is filed under Email Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment response, trackback from your own site, or permalink. […]

  7. Darlene Tooley

    12/19/2007 12:01 am

    I Think That is a Great idea and I will be using it.
    Thank You