List Building, Optimization & Lead Generation: May 2014 Apps Roundup

If this month’s roundup of AWeber integrations had a sound effect, it would be a George Takei-style, “Ohhh myyy!”

“How can I grow my email list?” is the #1 question we hear, so to help you tackle that challenge, we’re highlighting seven awesome apps that easily plug into your AWeber account.

To determine the best fit for your needs, we asked these services’ head honchos the same questions you’d want to know, like what makes their service stand out and what benefits can you expect. Plus, we rounded up the pricing info, special offers, setup videos and how-to’s so you can get a head start on building your email audience.

We’ll let the honchos take it from here …

1. Unbounce

Honcho: Oli Gardner, co-founder of Unbounce. Twitter: @Unbounce.

Who is this app best suited for?
Unbounce is designed for marketers doing email marketing, paid search (PPC), lead generation, content marketing (ebook/webinar registration pages) and any other situation where a dedicated landing page can be used to create a high-converting destination.

What sets Unbounce apart from other, similar apps?
One feature that sets Unbounce apart is Dynamic Text Replacement, which lets you pass URL parameters to the page where they are dynamically included in your headline (or elsewhere on the page). You can send traffic from hundreds of PPC ads to a single landing page (as opposed to having to build many pages), and you can also pass parameters from a link in an email to personalize the page content. The page builder itself allows you to customize any element on your page.

What benefits/results can marketers expect from using this integration?
By connecting AWeber and Unbounce, marketers have complete end-to-end control over their campaigns. You can easily add a form to your pages to collect leads, and they will be automatically sent into your AWeber account in real time. And because Unbounce is a WYSIWYG drag and drop page builder, you can build your pages without any technical help from developers or I.T.

Why should AWeber customers connect to Unbounce right now?
AWeber customers should connect to Unbounce so they can immediately benefit from improved conversion rates, automated lead capture, faster campaign setup times and freedom to work independently from I.T.

What’s the pricing model? Is there a special offer for AWeber clients?
Unbounce offers a 30-day free trial, with packages starting at $49 per month (New Businesses & Entrepreneurs level). There’s also a free plan that displays an Unbounce branded footer. The AWeber-Unbounce integration works with all plans. BONUS: Sign up here for a new Unbounce account and save 50% off any Unbounce package for 3 months, after completing your free trial.

Create your account with Unbounce here

Get step-by-step help integrating AWeber with Unbounce

2. Launch Effect

Honcho: Peter Kang, co-founder and principal of Barrel (created Launch Effect). Twitter: @LaunchEffect.

Who is this app best suited for?
Launch Effect is a WordPress theme that’s best suited for marketers and entrepreneurs who need an elegant landing page to collect emails, track referral links, and tell a succinct story of their product or service. We also added Paypal integration so users can collect payments with Launch Effect as well.

What sets Launch Effect apart from other, similar apps?
Launch Effect’s referral tracking is a unique feature that’s not common on other landing page apps/themes. Also, our integrations with email marketing tools like AWeber and web font services provide a great deal of functional and design flexibility. We’ve also received great feedback on how well-organized and easy it is to customize the landing page style through WordPress.

What benefits/results can marketers expect from using this integration?
Marketers can use the Launch Effect-AWeber integration to pass along information collected from the custom landing page form (the form builder is a Premium feature). They can use this to segment lists and gather information beyond the name and email.

Why should AWeber customers connect to Launch Effect right now?
Any AWeber customer looking to create a landing page for a new product or interested in validating an idea can save time and money by using Launch Effect. Rather than taking weeks to get a custom design created, it’s easy to set up a great-looking Launch Effect site in just a few hours.

What’s the pricing model? Is there a special offer for AWeber clients?
Launch Effect has a free plan (Lite) and additional features available at Premium levels ($35 for one site and $65 for unlimited sites). The AWeber-Launch Effect integration works with all plans. BONUS: Use code AWEBER10 for a Premium account and take 10% off your Single or Unlimited license.

Create your account with LaunchEffect here

Get step-by-step help integrating AWeber with LaunchEffect

3. Instapage

Honcho: Tyson Quick, CEO of Instapage. Twitter: @Instapage.

Who is this app best suited for?
Marketing agencies and teams that are investing in online advertising, especially PPC.

What sets Instapage apart from other, similar apps?
Instapage hits the sweet spot between power and simplicity. You have complete customization and easy to use A/B testing. You don’t have to be a designer to get quality results, however you still have the power and flexibility to launch a custom campaign that perfectly matches your brand.

What benefits/results can marketers expect from using this integration?
Marketers using Instapage can expect higher conversions and a lower customer acquisition cost as a result of increased ad personalization and A/B split testing.

Why should AWeber customers connect to Instapage right now?
The majority of your advertising budget being spent sending clicks to your homepage is wasted. Expect to drastically boost marketing ROI by sending clicks to personalized and more relevant landing pages instead.

What’s the pricing model?
Instapage offers a variety of pricing options, and the AWeber-Instapage integration works on all of them.

Create your account with Instapage here

Get step-by-step help integrating AWeber with Instapage

4. SumoMe

Honcho: Noah Kagan, Chief Sumo of (the team behind SumoMe). Twitter: @AppSumo.

Who is this app best suited for?
List Builder by SumoMe is ideal for someone with a WordPress blog or website who values growing their email list.

What sets SumoMe apart from other, similar apps?
The main reasons people love the List Builder app by SumoMe are:

  • Mobile optimized. Nearly 50% of traffic is mobile and most email popups, are not.
  • Smart Mode. Figures out the ideal time to ask people to give you their email address.
  • Free. No surprise costs. Spend your money on more important things like tacos.

What benefits/results can marketers expect from using this integration?
Most marketers after integration see nearly double their daily email list growth.

Why should AWeber customers connect to SumoMe right now?
Because List Builder by SumoMe is the easiest integration with AWeber to significantly increase your mailing list. Oh yeah, it’s completely free too.

What’s the pricing model? Is there a special offer for AWeber clients?
SumoMe is free to install and use. Install SumoMe by May 8 and AppSumo will invite you to a private AWeber customers-only list-building webinar exploring how they’ve grown to 700,000+ email subscribers. Sign up for that exclusive webinar here.

Create your account with SumoMe here

Get step-by-step help integrating AWeber with SumoMe

5. Lander

Honcho: Fernando Florez, Marketing Manager at Lander. Twitter: @LanderApp.

Who is this app best suited for?
Lander works for all types of businesses from small, medium to even large companies. So, whether you’re a business owner or online marketer with lots of coding and graphic design knowledge or not, Lander has got you covered. If cost-effective PPC campaigns and lead generation is your goal, then Lander is the right platform for you.

What sets Lander apart from other, similar apps?
Lander’s user experience is much more natural and intuitive. No need to waste time and money on graphic designers that often have little to no conversion experience. Lander makes creating professional looking, results oriented landing pages easier and faster than ever.

What benefits/results can marketers expect from using this integration?
Time is money, so an uninterrupted free flow of contacts and data between your Lander landing page forms and AWeber lists is a huge must. This integration lets you synchronize your landing pages and email marketing campaigns. There’s no need to spend precious time manually importing leads directly into your AWeber account, since the data will flow freely between the two.

Why should AWeber customers connect to Lander right now?
You need to capture qualified leads, so you need landing pages to do that. However, you also need to close the loop and target those subscribers with new email campaigns pushing them further down your sales pathway. Integrating Lander with AWeber is a quick, convenient way to accomplish both tasks simultaneously.

What’s the pricing model? Is there a special offer for AWeber clients?
Lander offers a 30 day free trial on all plans, which range from the $9 per month Starter plan to $130 per month Pro plan. The AWeber-Lander integration works on the Small plan ($50 per month) and above. BONUS: Use the code Aweber15%x3 and save 15% for the first 3 months, after your free trial.

Create your account with Lander here

Get step-by-step help integrating AWeber with Lander

6. KickoffLabs

Honcho: Scott Watermasysk, co-founder of KickoffLabs. Twitter: @KickoffLabs.

Who is this app best suited for?
Businesses that want to increase leads by growing the size of the email list with landing pages, contests and lead capture widgets that work with their websites.

What sets KickoffLabs apart from other, similar apps?
Most competitors focus on landing pages. We do that, but also look more completely at the entire campaign. That’s why we integrate directly with our customers’ main websites, add word of mouth marketing via our unique Viral Boost system, and integrate with AWeber to handle autoresponder sequences that are sent out when someone fills out a KickoffLabs form.

What benefits/results can marketers expect from using this integration?
Your customers are everywhere. Our goal is to make it easy to capture leads from Facebook, WordPress, Shopify, etc., then add virality to your email list with referral tracking. Most customers see an instant 30% boost in conversions because of this compared to using a more traditional lead capture form.

Why should AWeber customers connect to KickoffLabs right now?
In minutes you can create a landing page connected to AWeber and publish it to your own domain, Facebook and WordPress. Once published you can start on the path of having your leads generate more leads for you. We also make it easy to setup multiple campaigns all pointing to the same AWeber lists. This way you could have a general signup form, be running a contest, or offering a discount for referrals. All of the additional leads just funnel right back to your primary lists on AWeber.

What’s the pricing model? Is there a special offer for AWeber clients?
KickoffLabs offers a free starter account (branded, single page) and feature plans ranging from $29 per month (Starter) to $99 per month (Business), all with a 30 day free trial. The AWeber-KickoffLabs integration works with all plans. BONUS: KickoffLabs is offering three new AWeber customers six months of free Premium plan service. Mention the AWEBER promotion when creating your new account.

Create your account with KickoffLabs here

Get step-by-step help integrating AWeber with KickoffLabs

7. OptimizePress

Honcho: James Dyson, creator of OptimizePress. Twitter: @OptimizePress.

Who is this app best suited for?
OptimizePress is best suited to entrepreneurs, online marketer or anyone who wants to easily create powerful landing pages, sales pages or any kind of marketing page inside of WordPress without being a designer.

What sets OptimizePress apart from other, similar apps?
The flexibility of the OptimizePress platform sets it apart from other similar apps. Our templates can be easily customized and you can add, move or change elements on any page to fit your brand and product message. There’s also nothing quite like it available for WordPress that allows you to visually see how your pages look without the need for previews.

What benefits/results can marketers expect from using this integration?
You can instantly connect your OptimizePress site to your AWeber account. This means leads from landing pages and opt-in forms you create within OptimizePress are easily sent to the AWeber list of your choosing. If you’re using our membership plugin you can automatically send your buyers through to any of your AWeber lists after they purchase. No need to re-enter code from AWeber each time you setup a new landing page or opt-in form, resulting in faster deployment of pages and more subscribers!

Why should AWeber customers connect to OptimizePress right now?
So you can easily send through your leads and subscribers to AWeber and utilize the power of email broadcasts and follow ups to build a better following for your brand.

What’s the pricing model?
OptimizePress offers its Core Package at a $97 one-time charge and additional feature packages are available. The AWeber-OptimizePress integration works with all plans.

Create your account with OptimizePress here

Get step-by-step help integrating AWeber with OptimizePress

What’s Next?

We never said it would be an easy decision. All of these apps excel at helping you grow your lists and your business in tandem with email, so from here it’s all about which is the best fit for you. We hope this is a valuable starting point.

Plus, we’re adding more integrations all the time, which you can see here in our App Showcase and in our monthly apps roundup posts (April apps roundup, March apps roundup, January apps roundup).

Drop us a comment and let us know which apps you’re using, how they’re working for you and what other integrations you’d like to see.



  1. Tyson Quick

    5/1/2014 2:13 pm

    @Hunter, this is a fantastic breakdown of all of the awesome landing page integration options that work within your ecosystem. We’re honored to have @instapage included here.

  2. Hunter Boyle

    5/1/2014 3:47 pm

    Thanks, Tyson. We’re all working toward the same goal: helping marketers boost their businesses with landing pages, forms and email. Great to have Instapage in the mix, as it’s a pretty awesome app. I know our readers will find it valuable!

    Cheers — Hunter

  3. Rupesh

    5/1/2014 8:28 pm

    Thanks for the videos and options.

  4. Kevin Wiley

    5/5/2014 2:19 am

    Thank you Hunter for a great article. Many of these are new to me and I will check them out. One Aweber addon that I really like, use and recommend is AWProTools by Jack Born. It is feature rich and adds segmentation tools to Aweber that are well worth a look at.

  5. Hunter Boyle

    5/5/2014 4:00 pm

    Thanks, Kevin. AWProTools is definitely a popular app and well worth checking out. Glad you’re finding the tools in this roundup worth a look as well. Let us know how these are working out for you!

    Cheers — Hunter

  6. JADelgado

    5/5/2014 3:26 pm

    The buying cycle is something you will affect your lead generation attempts. Target your campaigns to this cycle and you will be successful.

  7. Ron Davies

    5/6/2014 2:48 pm

    A few great apps here, and a few not so great. We have used most of them, AppSumo has the best results for us.

    Statements like “50% of web use is from mobile devices” isn’t an entirely accurate comparison though. Mobile users use the web differently than others, and tend not to opt in at anywhere near the rates of non mobile, that’s a fact.

    Aweber interviewed me a few years back for list building, and most of the features in these great apps were ones we hard coded at the time ourselves.

    Great article!

    R Michael Davies CD, MBA
    VP Marketing
    Cloud Income Properties Inc

  8. Hunter Boyle

    5/7/2014 8:34 am

    Hey Ron: Great to hear from you, and thanks for sharing the first-hand info! Glad to hear the SumoMe apps are getting good results for you. And you’re spot on in that mobile web behavior can vary significantly from some desktop-driven behaviors and intent. I believe Noah was trying to point out that many pop-up forms can be especially annoying on mobile screens, and that their ListBuilder app aims to rectify that issue. It also sounds like we should catch up on some of your recent wins, maybe get a new post lined up?

    Cheers — Hunter

  9. Jason Brubaker

    5/6/2014 4:43 pm

    Wondering why you guys failed to include LeadPages…

  10. Hunter Boyle

    5/7/2014 8:05 am

    Thanks for posting, Jason. That wasn’t a fail — we featured our friends at LeadPages here in our March apps roundup. It’s another awesome tool we recommend for list building. Are you using it yourself? Any results you want to share?

    Cheers — Hunter

  11. Kim Kemball

    5/6/2014 7:06 pm

    Thanks great information, I’m just getting started so this will be helpful. Doing an optin page was next on my to do list, showing how to link it with aweber will make it easy.

  12. Hunter Boyle

    5/7/2014 8:07 am

    Kim: Thanks, that’s great to hear — and it’s exactly what we’re going for with these app features. Good luck with the page and the to-do list, and keep us posted. Our Customer Solutions team is always here if and when you need a hand!

    Cheers — Hunter

  13. Reginald

    5/6/2014 9:34 pm

    Thanks for sharing this guys.

    I uses OptimizePress due to limited funds. Not bad for newbies and those who have limited coding knowledge. The only down side is that it is hard to navigate (during production) with older computers!

  14. Hunter Boyle

    5/7/2014 8:11 am

    Hey Reginald, thanks for the comment and first-hand insights. We know that a lot of our customers have had great results with the OptimizePress platform and integration. If you have any success stories you’d like to share, let us know. We love to features tales from the digital trenches!

    Cheers — Hunter

  15. Greg De Tisi

    5/7/2014 4:55 am

    A great Help just when I was starting to consider putting my head in the oven I have some powerful and simple tips to help me organise my list. Thanks guys for your unlimited help as per usual.


  16. Hunter Boyle

    5/7/2014 8:15 am

    Whoa Greg, looks like we posted this one just in time. Thanks for the feedback and good luck with the list building. Remember our Customer Solutions team is here 7 days a week if you get stuck in any way (except, you know, getting your head caught in appliances). Let us know how your list building efforts are working.

    Cheers — Hunter

  17. Pete

    5/7/2014 8:18 am

    That’s great! Very helpful list, thank you.

  18. Hunter Boyle

    5/7/2014 8:36 am

    Thanks, Pete. We appreciate the feedback and hope these list building and optimization tools will be valuable for your marketing efforts.

    Cheers — Hunter

  19. Kelly

    5/8/2014 7:14 am

    Hi there,

    This seems really useful, I just don’t know where to start. I signed up for a weber a while ago and watched the help vids and I just feel lost. I have just qualified as a PT and I just think I’m overwhelmed! I want to have an online presence but don’t know how to go about it?! Any tips would be greatly appreciated

  20. Brandon Olson

    5/12/2014 9:50 am

    Hi Kelly. Have you talked with our Customer Solutions team ( They are experts when it comes to using your AWeber account. Let us know if you need additional help.

  21. Bianca Paje

    5/27/2014 6:55 am

    great job,guys

  22. James Thomas

    6/5/2014 1:00 am

    i know the great app list here and it is very good. If some one they will not know about the all apps they see here and know more about the app. And at last i can not say more about this article. thanks to Author . from me.

  23. Hunter Boyle

    6/5/2014 8:42 am

    Thanks, James. We appreciate the feedback and hope you’re finding these apps roundups helpful.

  24. KM Lee

    6/19/2014 10:13 pm

    Glad to see you listed the platforms that people can use to build their email list.

    Personally, I’m using OptimizePress 2.0 and Aweber for my business and I’m happy with both services so far.

  25. Hunter Boyle

    7/2/2014 10:08 am

    Thanks for the feedback, KM. Glad to hear this one-two punch is working well for you. Let us know if you have any wins to share — we love to feature our customers’ success stories!

    Cheers — Hunter

  26. Ian Adams

    7/15/2014 5:51 pm

    So I am a loyal aweber user. Because it’s awesome and I think you guys are slowly improving the UI. Didn’t know about a few of these tools, so thanks for the heads up.


  27. Social Promos, Online Events and Surveys: August 2014 Apps Roundup

    8/5/2014 10:48 am

    […] last month’s roundup? You can check out our most recent integrations posts (July, June, May, April) or visit the App Showcase to see all of our third-party […]