Take Your Campaign Off Auto-Pilot
Using an autoresponder service helps to automate a portion of your communications with your prospects, customers, and other contacts. This, in turn, helps to save you time by answering commonly asked questions before they need to be asked.
But before you resign to put the entire campaign on auto-pilot, let’s talk about the benefits of soliciting feedback from your subscribers.
Why Request Feedback?
Take the time to solicit responses from your subscribers because:
- No matter how thoroughly you cover what you’re trying to communicate, there will always be questions.
Have you ever been to a seminar or a lecture? Time permitting, they almost always have Q & A sessions at the end (much like our weekly webinars). Lingering questions help only to decrease confidence in your campaign. Answered questions, by contrast, have the opposite, more positive effect.
- Encouraging subscribers to respond reinforces the fact you’re a real, live person, not a copy writing robot.
You should work to make your messages as personal as possible, almost in the format of a discussion with listening ears. Even for the many subscribers who simply won’t contact you, it can help to give them a feeling that you are available should they need anything.
How to Request it
To encourage feedback, you can take a couple of approaches:
- Include a line or two in the signature you use for your messages.
Do you have any questions? Please don’t hesitate to contact me by hitting the ‘Reply’ button in your e-mail program. I’d be happy to discuss them with you.
- Send a special message in your follow up sequence, or an occasional broadcast.
By sending a message with feedback as the primary purpose, you can highlight your availability as a benefit to your campaign.
Tip: Make sure you have a valid e-mail address you check regularly set as the ‘From/Reply’ address for your lists. If you don’t, there is no way you’ll be able to correspond with subscribers.
It is said that good communication is a two-way street. It’s a good idea to encourage subscribers to contact you to help to foster the kind of relationship that makes them comfortable purchasing from you, returning to your website, or whatever the goals of your email campaigns are.