Improve Your HTML Emails – 6 Tips from Our Email Design Whiz Bob

NETTUTS ArticleOur web designer Bob recently shared some of his expertise with web design blog and tutorial site NETTUTS.

While many of our users take advantage of the HTML email templates that he and fellow design whiz Eric have created, for those of you who want to design your own great-looking HTML emails, this article is a helpful resource to refer to as you create your own template.

We’ll be back with more of our regularly scheduled email marketing tips tomorrow – in the meantime, check out Bob’s email design advice and the other helpful tutorials at NETTUTS.


  1. Johnnie Green

    9/24/2008 2:04 am

    I don’t quite understand just how this works and to use for my advantage. could your shade some information.

  2. Guy

    9/24/2008 9:10 am

    As of yet I haven’t started doing HTML newsletters. It’s my thought that straight text looks much less like advertising than HTML newsletters do. Are there any statistics on response rates from HTML newsletters as opposed to striaght text newsletters?

  3. Bob Ricca

    9/24/2008 12:08 pm

    @ Johnnie Green
    This particular article was written with designers in mind. In order to utilize the information from it you would most likely have to have somewhat of a background in coding. Its not for all but it is helpful for those who need to create html emails.

    @ Guy
    I’m happy that you touched on this topic. You might want to check out a previous AWeber article written by Justin:

    Text Vs. HTML: Is Moderation The Key?

    I think all too often people look at HTML email as a "black and white" subject. Regardless of personal preference, a lot of people fail to recognize that different solutions work for different situations.

    Take for example:

    It might look unprofessional and unofficial for my bank to send out important information in a plain text email. So much so that unless I was expecting it I might write it off as fraud.

    Although the bank email might not be designed to look like an advertisement its still an HTML email none the less.

  4. AR

    12/29/2012 3:15 pm

    hi there… as I was triggered to come to your site with a newsletter from someone I now think to use also newsletters with aweber. but I have a small Q. Those e-mail newsletters I receive are also html and to see the template I first have to download the pictures. Cause they are blocked by the firewall. And personally, I think before clicking to download the whole newsletter, the email, as it comes to my mail box, has not an inviting character. What is your suggestion to that? No images whitin the layout of the newsletter then?? What do you think?