Here’s An Easy Way To Do Video Emails

Videos are a great marketing tool – they get your prospects’ attention, they let you show (not just tell) about your products, and they get passed around (helping you to get more subscribers virally).

However, as many people have found out, creating “video emails” by embedding the video directly in an HTML email (like you would on a web page) doesn’t fly. It’s simply not reliable because most email programs disable or strip out the video.

But that doesn’t mean you can’t take advantage of video’s appeal in your emails!

You just have to get a bit creative…

Easily Send “Video Emails” Using Image Links

In a recent addition to our Knowledge Base, we’ve shown step-by-step how to drive your email subscribers to watch videos that you’ve posted to your site or video hosting sites like YouTube.

A Couple Pointers

I recommend using an image to link to your video – you can use text, too, but the image will naturally draw the eye and increase your response.

That said, not all of your subscribers will have images enabled in their email programs.

So, remember to put appropriate ALT text for your image, so that if they have images turned off, they know there’s a video to click to.


Sample of Image with ALT Text

Have You Used This Tactic?

Has linking to videos this way worked well for you? Have you learned anything along the way that you think our readers could benefit from when creating their own video emails?

Share your thoughts below!


  1. mitch

    1/30/2008 5:50 pm

    Personally, I think I’ll still stick to text e-mails and if I have a video for my reader to watch, I’ll entice them to click on the link to go view it by leading into that with persuasive copy.

    You just can’t go wrong with a text e-mail. It’s "The Smartest Thing To Do".

  2. Jeff

    1/30/2008 9:10 pm

    I have used this technique of using an image to link to an email.

    Think about creating an image that will get lots of clicks.

  3. Takuya Hikichi

    1/31/2008 12:52 am

    Another good suggestion there. Using ALT tag to ensure that people click through in case they have their images turned off. I never thought about that — this type of useful tip keeps on bringing me back to this blog.

  4. Istvan

    1/31/2008 3:22 am

    Wow, this is a great tip! I only used a link in the e-mails that drove the subscribers to the website where I had an embedded video. But I reckon the images might be more appealing to the subscribers.

    As Takura suggested above I would come back to this blog more often to learn more tricks and tips.

  5. Justin Premick

    1/31/2008 9:03 am


    A lot of people do use text, no doubt about it. But there’s nothing inherently wrong with HTML – it’s all about creating a compelling and readable message, no matter which format you choose. Some people find HTML more effective at driving response.

  6. Sheri Zampelli

    1/31/2008 11:48 am

    This is a great idea. Never thought of it and I don’t think I’ve ever seen anyone use it.

  7. Ron Passfield

    1/31/2008 1:23 pm

    I like the idea of using an image and text link to cater for different readers. I have a few videos on Web 2.0 that I plan to share so this could be a great way to do it. Thanks for the tip – very helpful as always!

  8. Nick Walsh

    1/31/2008 1:39 pm

    That is exactly what I am using to build my "Tips, Tricks & Other Good Stuff" website. For 20 years I’ve been coaching people on fixing their computers, maintaining their computers and running their software. With a $20,000 investment in software and a massive library of video tutorials I have picked up a few things over the years.

    Now I offer bite sized video instruction to my clients. No one the past 20 years has every read a book or manual that I gave them. It just sits on their desks. People will accept bite sized 8 minute video clips on how to do stuff. So.. I am providing this to them. And I am taking orders. How do I create a newsletter in Word? No problem.. click here.
    How do I create a Logo in Xara Extreme? Easy.. .click here….. I want to create a spreadsheet that will manage my specialized data… ok… click here. I need special formulas…. Fine… click here.

    I’m just in the process of moving this to Aweber for automation. Where were you before this? Thanks to Frank Kern… I found you.

    Great stuff guys.

  9. Eric Gillett

    1/31/2008 1:42 pm

    Prior to moving over to aweber, we had been trying different tactics for getting open rate up and click through rates us.

    Telling people in the title that a "Bob, Watch this video … " got a huge open rate and click through. In the (light) html email we put one picture with a link back to the site. The embedded picture was a screenshot of the video player so it looked like it was built into the email.

    Worked for us, we are thinking though of just going back to plain text to increase delivery rates.

  10. Shaun

    1/31/2008 2:00 pm

    Great idea. As soon as I read your blog post, I thought of an image of a video window ready to play. The viewer has to click on a video "play" button to make it play anyway. Out of habit, they will click play and go to the page with your video on it. I like it!

  11. Flora Morris Brown, Ph.D.

    1/31/2008 2:08 pm

    Thanks for this great tip.

    I’ve discovered the hard way that embedding videos and even certain images in my newsletters can be problematic. We have to remember that our subscribers do not all own the latest and most up to date computers and software. The more we can give options that allow all levels of tech users to enjoy our content, the better.

  12. Sarah

    1/31/2008 3:30 pm

    I actually use viditalk which lets me embed video right into an email via aweber. the best part is it is completely hosted on their server and the viewing experience is not dependant on the end user’s computer. Dial up people have the same viewing experience as everyone else which is key in my market. Don’t ask me tech questions about how that works – I just know that it does and my subscribers love it and my open rates reflect that (80% and higher)!

    P.S. Viditalk isn’t free like YouTube, but it is worth it for my clientbase.

  13. Eleanor

    2/2/2008 3:01 am

    Just a thought about Videos in general. As someone pointed out, we do not all have access to all the resources required to view Videos and even if we do, in some countries, it comes at a price not affordable to many people. As I am one of them, I unfortunately immediatly delete any message that says, "click here to watch video" – Sorry!

  14. Michael

    2/3/2008 7:12 am

    I have the same concern as Eleanor. But i think sometimes a video or audio would do better than "just" text.

    Sarah mentioned Viditalk. I lloked up there website, but there is no register or order info there to be found. How to uses theire service? Can anybody help me out on this?

  15. ANITA

    2/3/2008 10:56 am

    PLEASE, you told us what to do but not how to do it (??)
    How do you put an image in the email that clicks to the video?
    Where can I get an image of a video screen with a play button?
    Do I save it to my computer and then import it as a regular graphic whenever I want to use it in my email?
    How do I write alt code? Where should the alt code go to when they click it, the You Tube site where my video will play? (I use You Tube.)
    If you can respond, I would REALLY appreciate it!

  16. Marc Kline

    2/4/2008 9:40 am


    For step-by-step instructions, check out the Knowledge Base article linked in the article above. For more detailed information on using "ALT" text, take a look at the article describing why you should always include alternative text for images in your email messages.

  17. Karla Patterson

    2/4/2008 5:14 pm

    People comprehend video 60 times better than they comprehend the written word. If your video is short and to the point, it will get your message across in a much more effective way than the same information presented as text only.

    It is simple to include an article with the video for those who do not have the ability to watch video on the Internet.

    By including persuasive page copy along with your image and ALT text which links to the video, you will have the best of all worlds.

  18. Erick

    2/6/2008 3:16 pm

    RE: Attaching videos to emails.

    You asked for comments on the idea. OK, here’s mine, for what it’s worth.

    I generally dislike videos and audios. I can read the info off a web page faster than the vid/aud can play. Plus, it’s silent, so it doesn’t disturb anyone around me. Plus, those things usually take far more time to load than a simple web page. I have absolutely no patience for sitting and waiting five or ten (or twenty!) minutes for a video to load so some guy I never heard of can make his sales pitch at me for something I am not already interested in. I have too much to do as it is. I have stuff pitched at me all day, every day. My attitude is: if you want my attention, make it fast, short and sweet, and let me get on with the next dozen things demanding my attention. Try to grab too much of my time and you’re history. Don’t bother me.

    If I read about something in an email or on a website, like it, and really want to see a video, then I welcome a button or link to click on — at my convenience (which is often later) — to see it. Usually, though, I won’t even bother. If I am interested enough from the written material to care about the video, I usually just buy the product without wasting time sitting and waiting on that video.

    One thing I really hate is emails and web pages that launch audios or videos immediately on loading. I really resent that! I might be checking emails in a quiet place, like a meeting or a library. Or at night while others are trying to sleep. To have some stupid email launch a noisy audio automatically is the height of self-centered rudeness! The very few times I have encountered those things I close them immediately and never, ever have anything to do with the sender again.

    So there. That’s one view from the receiver’s end.

  19. Justin Premick

    2/6/2008 4:21 pm

    Hi Erick,

    Thanks for sharing your opinion on video/audio!

    You bring up a good point: not everyone responds to video, and for some audiences, text may be the way to go (of course, each of us should test this to see what our subscribers prefer).

    I am a bit puzzled by some of your comments, such as the one regarding watching videos from “some guy I never heard of” promoting “something I am not already interested in.”

    Since on this blog we discuss permission-based email marketing, we’re making an implicit assumption that the people our users are emailing have requested information directly from them (so they should certainly know who they are) about a particular product/service/business (indicating they are interested in it).

    Certainly the relevancy of an email plays a part, but that’s not really unique to video ones — any email campaign needs to be relevant and valuable.

    As for the time it takes to load a video, that’s going to vary based on the length of the video and the viewer’s Internet connection – two things that are definitely worth keeping in mind. That said, I can’t imagine many videos taking 20 minutes to load, as you suggest (even if the content was so long, a portion of the video would load and begin to play well before then).

  20. Eric

    2/6/2008 5:09 pm

    Hello higherspa,
    don’t know if this was what you were looking for. This is a graphic of a blank video player, and your designer can overlay any image into the screen so it looks like it is a video player ready to go. You would have to work with aweber on how to insert images into the body of the email and make it a link back to your site, where the actual video is hosted.

  21. Peyton

    2/10/2008 10:51 pm

    The easy way I have found to send video is through UTBE. Yopu place the video on UTUBE and get the exact URL for that video clip.
    Then you can embed it into your web page and they click on the video and pl;ays on your page. It is transparent to the consumer that the file is playing from the utube site.

    For an email I send the clickble link in text based email. Thye click the link or cut & paste it in their browser and the video plays from utube.

    I just started doing this so I have no sample space to detrmine how good it works.

  22. Paul

    2/12/2008 8:46 am

    I like shuan’s idea of geting a picture of a player, and inserting that into the email.

    I would take it one step further and take a snapshot of youtube’s player with my video in it, and insert that into my email. Makes it look like you can play the video from your email.

  23. Delton

    2/19/2008 10:19 am

    I read a couple of days back, 20% use AOL. How will this work with your AOL subscribers. Will they still be able to view the video using
    their AOL email client. If not, would it be worth losing those subscribers. It seems to me it is better to let all your subscribers click a link and go to a video hosting service.

  24. Justin Premick

    2/19/2008 10:39 am

    Hi Delton,

    What we’re advocating here is not putting the video itself in your email, but rather onto a web page, and then linking to that web page/video from the email.

    When someone clicks on the link in the email, they go to the web page/video in their web browser. The email client they use really shouldn’t matter as long as they can click links in it.

  25. Paul Keetch

    2/19/2008 11:17 am

    Hi all;

    Here we go again with the "Battle of the Century"…

    In this episode, TEXT-based emails tries to foil its nemesis HTML-based emails, by playing the "better delivery" card!

    As with all things marketing related (in fact, as with all things business and life related) it is important to TEST, TEST, TEST what works for you and your subscriber base.

    The three most dangerous words are: "I Know That"

    While you may know what works for you, and while generally speaking certain "norms" do apply across the board, it is ALWAYS worth testing your assumptions just to make sure you "Still Know That".


  26. Jack

    2/19/2008 1:09 pm

    I made a loading graphic that looks a lot like video from YouTube, and you’re all welcome to use it:

  27. Jema Watts

    2/27/2008 10:11 pm

    I transcribe for a lot of information marketers and real estate professionals and all of them are discussing this technology and how they use it or will use it in their future marketing campaigns. I think it’s going to be as powerful for business owners as having a web presence was a few years ago.

  28. Jay

    1/8/2009 1:01 am

    gmail makes you accept images though

  29. Jeremy

    1/8/2009 1:11 am

    Wow, great idea and ALOT of Great comments and additional suggestions!

    I’m going to *definitely* try this…(gotta get some more videos done first thought 😉

    Seriously though, I had looked at that service that offers it, (world something), would rather have the clicks to the site.

    Again, Thanks for the great tips!

  30. S

    1/8/2009 1:37 am

    I have been using this technique for quite a sometime now! and did few tests as well!

    I pay my affiliate for free sign-ups/ Verified Opt ins , so its important for me to get maximum response from my list!

    I noticed that, posting a normal YT link or embedding a video pic with Alt text hardly makes a difference, This is how it works:

    —If you handle your list with care, they will certainly click your links in your email, be it a direct YT link or a pic

    —If you are little aggressive in your marketing the picture method works really well!! That means if you think that your list is somewhat sensitized, go for picture method!


  31. Warwick John Fahy

    1/8/2009 1:53 am

    Paul Keetch – I totally agree with your 3 deadly words "I know that"… so true

  32. Haroun Kola

    1/8/2009 3:09 am

    Thanks for the info.
    I’ll certainly try that out next time I create a video :)

  33. Phyllis Breech

    1/8/2009 9:42 am

    This is a excellent tip for using video! So far I have only used text link in the e-mails. I will try this in the near future. Thanks for the tip!

  34. Justin Premick

    1/8/2009 9:57 am


    Gmail doesn’t make you accept images by default – I use a Gmail account regularly and images are disabled by default. I enable them manually on a per-message or per-sender basis.

    Thanks to all for your great feedback on this article. If you try sending video emails like this, please come back and let us know how your results were!

  35. David G. Johnson

    1/8/2009 12:28 pm


    This is precisely the technique I’ve been using and is how I teach the small business owners and salespeople we train how to do it. I create and upload the video to my blog and use a WordPress plugin to embed a flash player in the posts. This way I can keep the traffic on my site instead of leaking it off to YouTube or another video site.

    The effectiveness is quite high — I’ve seen significant improvements in traffic as well as conversions from it (including registrations for events, newsletter opt-ins, free report downloads, etc.)

    Any small business should be using this technique, in my opinion. Certainly internet marketers should! Video can be very powerful.

    Thanks — as always — for the great content!

  36. Doug Canning

    1/8/2009 1:18 pm

    Very interesting. Video is definitely a powerful marketing tool. Check out it’s a great free site.

  37. Vincent DC

    1/8/2009 2:13 pm

    I have been working with ‘video email’ for a while. Now before I started I did a lot of research on the internet on video emailing. What I have learned is that most people love to receive video email.

    So I started using a program which is called Eyejot – – which sends an HTML email. People need to click on a picture in the email and they’ll be directed to a website where they can see and hear the video. That’s awesome!

  38. New Way to Send Video Emails? - Inbox Ideas: Email Marketing Tips by AWeber

    1/12/2009 3:56 pm

    […] a previous discussion of how to send video emails, we noted that Flash and JavaScript (which video programs typically rely on) are blocked by pretty […]

  39. ProfeCompu

    3/14/2009 4:18 am

    Never really though of using images that link to the video. I will try this and post my success.

    Great information!

  40. Video In Email: One Step Closer To Reality? - Inbox Ideas: Email Marketing Tips by AWeber

    3/19/2009 9:40 am

    […] email by embedding a video in the message body doesn’t work. The best practice has been to insert a clickable screenshot of the video (perhaps an animated image that looks like a […]

  41. Corey

    4/4/2009 9:06 pm

    I use video in all of my emails to my subscribers and I only use a text based emails. The click through rate is pretty good, but I rely on copywriting skills for that.

    Thanks for this post!

  42. Sergio

    4/4/2009 11:31 pm

    I read your suggestion and began to use it. It works great !


  43. Jay | kpfingaz

    6/28/2009 10:54 pm

    This is a great idea. If only everyone used Gmail because they now show Youtube videos right inside Gmail which is great because you don’t have to click out unless you want to watch it on Youtube.

    Thanks for the tip.

  44. Ryan

    9/3/2009 1:33 pm

    Putting Images in side of emails driving traffic to a website where the video is hosted. Sounds simple enough, how do you come up withthe proper mix of pitch versus information about a particular subject?

  45. Lyle Kannenberg

    9/11/2009 5:37 pm

    It is a handy tip for marketers to know that they can do this.
    I use this quite frequently when I run across a video passed on to me
    from other marketing lists i’m subscribed to.

    Handy tip: On windows, open the video, pause it, press the print screen button.
    There will be no prompt.

    It will copy an image of your desktop to memory.

    Open an image editor such as Gimp. Free open source image editing software with enhanced features beyond paint.

    create a new image file.

    It will be empty.
    Click on the edit menu, paste from clipboard, or just paste.

    you can now crop the image using the crop tool.

    Save the image to your hard disk.

    now open your favorite email program, past the image into the message box.

    insert a hyperlink to any video on the net.

    Type in whatever message you want above or below.
    If your willing to learn formatting, you can wrap the text above, aronnd or below the image.

  46. Jamie Dunne

    9/19/2009 7:30 pm

    Lots of good points posted here on wether to do this or not..
    Here is the real secret.. (after years of teting)

    Always use only TEXT emails on the first 5 or so emails to your subscribers. .. otherwise you WILL risk not getting your email delivered / opened / read. To embed images or image links to videos you will need to use HTML emails (as far as I know) AND alt tags as mentioned above… this has worked well for me in the past too …BUT … only with subscribers who have been on my list for a long time…

    If it aint broke …don fix it… (stick to a compelling TEXT Call-to-action)
    But, that said… yep, I`ve seen higher % clicktru using this method on my long-term subscriber list.

    Damn It … I ment to do A blog post on this a while ago…
    Aweber beating me to it again..

  47. Michael Searles

    10/10/2009 1:40 am

    It’s a clever tip Justin.

    One idea about choosing the embedded image for linking to videos.

    1/ Take a ‘snip’ or screen-grab of the video player skin including the opening video frame (or any other frame of choice) and save to your image files

    2/ Embed the image into the email, and add ‘Watch This Video – Opens In New Window’ as the alt text

    3/ When saving your ‘http’ link in the email editor for directing to the web page hosting the video, just remember to select ‘open in new frame’ in the options before saving the link.

    It’s a personal preference of mine to have linking pages open in a new frame, and I often like to set the video to auto start rather than rely on the subscriber to press ‘play’.

    I figure if they have clicked through on the link from the email, they have already made their choice to view the video, so why ask them to click again.

    Somebody told me that I lose up to 50% of page visitors every time I ask them to click a link (or play button).

    The image of your video embedded into your email and linking to the true video will get you more clickthroughs than a text link alone – well, at least that’s what I found when split testing both options.

  48. Tom Harvey

    11/6/2009 9:51 am

    Thanks for this post. Being new to this all the tips are great. As for the different ways people prefer "different strokes for different folks" you can’t please everyone. I appreciate all the positive comments and additional tid bits of information. Those of you willing to share some of your images like the video players and additional methods, A+ for you..

  49. Damang Media Group – Video Email, it Works!

    11/7/2009 6:26 am

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  50. Jamie Dolan

    11/30/2009 12:08 am

    Great suggestions. I have been using videos on my web site, and I am looking forward to using them in my e-mail marketing efforts as well. Thank You.

  51. Brian Ward

    1/4/2010 1:53 pm

    Video, text, html, …the appeal of these formats depends to a great extent on the recipient’s personal preferences, or persona. Think of it this way:

    Some people prefer speed
    Some people prefer to move slowly
    Some people prefer to base their decisions on logic
    Some people prefer to base their decisions more on emotions or feelings

    Put it all together, and you come up with four distinct personas. The population is more or less evenly distributed between these personas:

    1. Fast Paced/Logical
    2. Fast Paced/Emotional
    3. Slower Paced/Logical
    4. Slower Paced/Emotional

    So, an emotionally worded long web page would appeal to persona #4 above, but would probably frustrate the other personas, regardless of whether you use text, html or videos. So here’s a way to approach these personas:

    Persona #1: Provide the facts and a logical argument QUICKLY
    Persona #2: Provide an emotionally laden argument QUICKLY
    Persona #3: Provide the facts and a logical argument, building up your case SLOWLY
    Persona #4: Provide an emotionally laden argument, building up your case SLOWLY

    Each of these approaches can be incorporated into text, html or video, though in the case of images and videos they are likely better mediums than plain text for supporting the emotional approaches.

    Hope this helps!

  52. Don

    2/8/2010 3:30 pm

    I had tried to use video on my email marketing before but it did not work! However I have just tested your suggestion and it worked like magic… I added a picture link to a video I had published on my website, then I tested it and I can now say, it works. Now I will use it for real.

  53. TDG

    3/14/2010 10:08 am

    Just stopped by to say this is some very good information on how to add videos to your email.

    Thanks for the great tips.

  54. Yegred

    3/24/2010 11:58 am

    I wondered why marketers didn’t use videos more in their email messages. I heard that people don’t open the email because there’s an attachment, but this method bypasses that problem. Worth a try. Thanks for the info.

  55. Tom

    4/10/2010 5:39 am

    My comment starts with Anita’s question way above. Go to your YouTube account and email yourself the video you want to show people. When you open the email YouTube sends you, You will see a little image of the video screen with the start button. Right-click on this image and "copy" or "save as" to save this image for later use.

    When you paste the image, it will still be linked to your YouTube account, you don’t want to send people to your account, you want to send them to your website. Right-click on the image and select hyperlink and change the address to your desired landing page with the video.

    The little image with the proper link also is great to add to your signature line for your email correspondence.

  56. Karen McMillan

    5/8/2010 8:09 am

    Many people are empowered by CHOICE and EASE.
    AWeber provides the CHOICE of HTML or plain text.

    Recipients (email list) choose preference,HTML or PLAIN TEXT…
    they then have the CHOICE to read or watch.

    You CHOOSE text, HTML, image or text only links. (heck, you get to read all these comments and make a choice that works best for you and your readers)

    Everybody is, or has the choice to be, happy.
    Thank you AWeber for the choice of blog (text), video tutorial, and more.

    Gratitude for each of you for making the CHOICE to contribute to this blog community and our learning. Collective wisdom ROCKS!

    I will use both, as I choose.

    P.S. I liked the simplicity of this email. The subject pulled me in and the little cam pic was attractive. I am rebranding and making more YouTube videos so this is a valuable tip for me… and a great place to choose to return.

  57. Stephen J Baker

    6/9/2010 1:03 pm

    Thank you for the awesome content from AWeber. You guys have been around a long time and I appreciate the value I receive from your updates.

    Using media such as videos is a wonderful way to get high search engine ranking very quickly (sometimes within hours on Google) provided you put in your key words in the title of your videos.

  58. Beautii Joseph

    6/17/2010 2:02 pm

    This is awesome. I’ve recently started putting videos of my product on YouTube and linking it to my site. But publishing what I need to say via email & video is a great idea.

    It will definitely get my point across much faster. Plus my lead will know that I’m a real person.

    Thanks for the info.

  59. Brian

    7/12/2010 8:23 am

    I have used tested both and the click thru rate went up 17% by using a video first, then they liked the automated system when use.

  60. Dawn Marrs

    7/17/2010 2:18 pm

    I love the idea of using an image to lead people to click through to a video! I’m definitely going to try it and see if it gets a better click-through rate.

    Love these tips guys… keep ’em coming!!

  61. Patty Cisco

    8/29/2010 3:50 pm

    Could you provide an example or two of what you mean by this technique?

    thank you!

  62. M.J. Plebon

    9/8/2010 8:13 pm

    I have been using video email and creating V-mail for clients for a couple of years now. Here are some of the things I have learned:

    1. People are generally lazy and like to be entertained by a video message.
    2. Keep you message short.
    3. On the Thumbnail for your video, tell them to turn on their speakers and also tell them how long the video is.
    4. Never set the video to start automatically. Let the viewer click to start the message when they are ready.
    5. Make sure your message is about your audience, not about you.
    6. If making a video seems overwhelming, then register an account on This is free. You can then create your visuals in PowerPoint and narrate your message either on your computer or by phone. Load the PPT and audio file and BrainShark will process it and give you a URL address. Insert this link into your email. Here is the best part. BrainShark will play the video message on a computer, Blackberry, iPhone or Android. You can’t beat that. You can also insert links to your website, sales page or ask to have the viewer send it to their colleagues and provide a link to the email system. (You can even send them to another video message if they are interested.)
    7. If you produce a general video message about your offering, put the link in your signature file.

    Overall, video beats text hands down. Video plays on several senses at once and your message becomes more memorable, your branding stays in tact and you can have this spread like a virus.

  63. aharon

    9/16/2010 2:18 pm

    thanks, i am marketing for a yarn store in Israel which requires me to get my message across in English and Hebrew- but it takes me too long to write in Hebrew- this could be a perfect way to market in both languages. Write emails in English with a video of me speaking in Hebrew. i just had this idea from reading your article.

  64. Dr. Michael Haley

    9/21/2010 6:51 am

    I learned this lesson the hard way. I tried many times to embed the video and have a text link backup further down in the email. My clickthrough rate was low. Then, I went to youtube and used "printscreen" to capture the video image with the arrow on it, cropped the image, and used it to link to the video. My clickthrough went way up. Good tip.

  65. Erecia Williams

    9/25/2010 9:09 am

    Great idea. I never thought about this. Thanks for the article.

  66. Liat Gat

    10/5/2010 2:01 pm

    This tip was exactly what I needed! My entire business focuses on video – video knitting tips and techniques, to be exact. I was so disappointed when I learned that you couldn’t really embed video in an email.

    This idea was the perfect way to make my e-newsletters come alive, look like my blog pages, and really get people to click the videos.

    Thank you!!!

  67. Glenn

    10/7/2010 2:32 pm

    Hmm – this is extremely useful info, thanks for it. I’ll be ramping up some video marketing soon, and I think this sort of advice is just what I was looking for. All the best

  68. J.F. Herrera

    10/8/2010 1:46 pm

    Excellent tutorial. I will use this to increase my email campaigns open rate. Keep the good info coming.

    By the way, I use Jing, a free screen capture and remote file host, to create and host my images.

  69. Rekha

    10/20/2010 11:29 am

    Video marketing is becoming more popular and effective too. It is good to learn how to use videos in emails. Thanks.

  70. Carol Piro

    1/12/2011 11:24 am

    awesome… so many helpful comments… thank you everyone!

  71. Wade Dockfield

    1/27/2011 10:27 pm

    This is an awesome post…..the blog itself is very informative, but I also learned a lot from the comments.

    Using multiple platforms (audio, video and images) is definitely a very effective means to get your messages across.

  72. savita

    2/22/2011 1:11 am

    I appreciate all the positive comments and additional tid bits of information.

  73. Terry Johns

    4/11/2011 7:35 pm

    So… we talking Genuine Video Email here ? Or just a graphic of the video start page that links out to a webpage playing the “supposed Video Email” ?

    Believe it or not, Google Apps via YouTube delivers real genuine VIDEO EMAILS – whereas the video is actually embedded inside the actual Email msg body.
    Anything less is just BS and a further screw of reality !
    Disagree – live with it.
    Agree – you pass Sanity101.

  74. Tom Kulzer (AWeber CEO)

    4/12/2011 8:21 pm


    Sorry, but I have to disagree with you.

    Show me an example of Youtube (or any other type of video) in Apple Mail, Thunderbird, Outlook, Yahoo, AOL, Hotmail, Comcast, or the many dozens of other types of email clients and I’ll believe that raw playable video exists in email.

    Unfortunately, it doesn’t exist because email clients don’t support native video inside email clients widely.

  75. jaime

    4/23/2011 9:37 pm


    Tom is right. I have not seen video with the capability inside the inbox. It is usually a image link to the video to be played. I have not personally came across any email client that would allow such a powerful solution to email marketing.

    If this were to happen there will be less spam and junk mails individual’s mailbox. I on the other hand love spam. Especially those with a personal email address behind it. I use these for reverse marketing showing the sender the power of video email and how it will change the way we communicate

  76. George

    5/5/2011 7:21 am

    I am going to try that method once I find a simple way to create a video with my webcam and slides

  77. Melanie

    7/10/2011 8:15 am

    Since I’m now in the business of helping customers utilize video easily in their marketing I love and use this method with my aweber account!

    Yes it’s true there is still the place for a text email and all people learn differently so you don’t want to replace text.

    I’ve found video to be the most effective in building relationships with people. I use it in my networking process both on and offline as well as in my client retention practices.

  78. BB

    8/5/2011 12:23 pm

    I’m thinking of creating a video campaign and had a couple of questions for you guys.

    1. Can you create this just the same as a normal drip campaign?
    2. Who do you guys use for your Video Hosting? I’ve looked at, amazon s3 and using that combined with Easy Video Player. Any thoughts on which one to use, or what works best with Aweber?
    3. What about protecting content if you have a paid course and don’t want the links / videos to be shared?

    Any advice would be appreciated :)

  79. Justin Premick

    8/5/2011 3:33 pm

    Hi BB,

    1. Yes, you can do this using an autoresponder/drip campaign.

    2. We self-host some of our videos and host others on YouTube. When we self-host videos, we play them using FlowPlayer:

    3. You could use a membership site software such as aMember or Wishlist Member or Membergate to manage that.

  80. Brian Shafer

    8/7/2012 3:00 pm

    I have tried a few video email providers for my business. I used springdo back in the day but they are no longer around. For the last couple years I have been using for my videos. It has integration into outlook plus direct integration into aWeber and other email marketing platforms using their advanced embed codes. They track who watches your video, how far into the video some watched and what parts are watched more than once. It’s pretty cool.

  81. Will Franco

    3/11/2013 1:13 pm

    Hyperlinking an image is definitely the way to go! At least, until HTML5 is supported by all the major clients. YouTube is one video system you can use, but you don’t get granular viewer analytics or a close and customizable sales funnel. jiveSYSTEMS video email software has an integration with aWeber. You can drop the Embed in Email code directly into an aWeber email template. In addition, you get granular viewer engagement analytics and you and configure calls-to-action at the end of your videos, e.g. Download My eBook.

  82. john

    10/24/2013 2:32 am

    Great stuff for video email marketing… thanks for sharing.