Design Inspiration From Fellow AWeber Customers

Ever since we made the move to our new office, I’ve found myself really cherishing each morning ? not only because our office literally feels like home (Eric and I are quite the decorators), but because as part of my morning routine, I get to check out what’s going on in the design community and what our customers are doing with their email designs.

To start my day, I:

  1. Water the flowers outside my office.
  2. Grab a hot cup of coffee.
  3. Catch up on my RSS feeds.
  4. Surf Twitter to see what cool stuff AWeber customers have been sending out.

Today, I’d like to give a subtle nod to some customers who put together awesomely designed newsletters:

Let’s See What AWeber Customers Are Tweeting!

Club Caitlin Newsletter – Cooking With Caitlin

I really like the way this newsletter was done. The contrast between the reds and the greens really makes it fun and interesting and its all tied together nicely with the gray background.

Whoever designed this email also spent time laying out the footer of the email (seen below)… something that can often be overlooked and neglected.

If you would like to sign up for the Cooking with Caitlin newsletter – click here.

Cooking With Caitlin

FB Gathering

This newsletter design feels fresh. The pastel greens are very inviting and the imagery works well to balance out the newsletter.

If you would like to sign up for the FB Gathering newsletter – click here.

FB Gathering

Eye Spy Spain Magazine

Not only do the colors work very well but check out the exceptional detail they put into the text header above where the newsletter starts. That sort of detail makes an email look very clean, crisp and extremely professional. Bravo!

If you would like to sign up for the Eye Spy Spain Magazine newsletter – click here.

Eye Spy Spain Magazine

Inspiration Is Everywhere!

Now that I’ve shared a few examples of newsletters I’ve found inspiring, take some time to reassess the design of your emails.

Create a separate email address and start collecting newsletter subscriptions. Maybe you’ll stumble across something that will inspire you to take your newsletter design to a whole new level! Maybe your email newsletter will end up catching my eye…


  1. Justin

    9/9/2009 10:41 am

    Thanks for featuring my newsletter! I am really flattered. We have been using this design for a couple of years now and it has worked very well. We are actually going to start making it a little better by introducing more pictures in it and changing the layout a bit. Thanks

  2. Michael Searles

    9/10/2009 7:24 am

    I’m loving all the tips and support the people at Aweber are providing.

    Only question I have is this:

    "Why, oh why did I wait so long do get my Aweber auto-responder account?"

  3. Randy Leaf

    9/10/2009 8:41 am

    The fundamental difference with aweber is that you guys really care if we succeed.
    That makes a huge difference to us personnaly as well as our businesses.
    Thank you!

  4. Sean M Kelly

    9/10/2009 8:44 am


    I love the features of aweber for the autoresponding, it’s great. I will admit I’ve found the newsletter formatting a bit to think about. Will you be simplifying and adding to it shortly?

  5. Barbra Sundquist

    9/10/2009 11:18 am

    I’m in the process of redesigning my newsletter, so I found these examples helpful. Thank you!

  6. Faith Sheridan

    9/10/2009 3:51 pm

    These are inspiring…thanks for sharing them. How difficult is it to re-design/update a template?

  7. Danielle Keister

    9/10/2009 4:03 pm

    Glad you’re liking you new digs, Bob 🙂

    I’d love some feedback on our ezine (which we distribute exclusively using Aweber, naturally!)

  8. Maureen Wright-Evans

    9/10/2009 5:47 pm


    The newsletter designs are lovely. I am thinking of starting a newsletter and looking for a template. How can I get a sampel of one of these templates

  9. MaryJo

    9/10/2009 6:54 pm

    Does your service provide newsletter svcs too ? I am not sure what you offer

  10. Adam Taha

    9/10/2009 7:02 pm

    They look great. Love the footer part too.

    It be awesome if there are step by step video tutorials, showing how you can do one of them.

    Great examples though.

  11. Carl Juneau

    9/10/2009 11:30 pm

    Most marketing gurus still use plain white text-only-looking emails.

    I’d bet they pull more than good-looking ones.

    Anyone has split tested both?

  12. Justin

    9/11/2009 12:31 pm

    Carl, most market people use plain text messages for promotions or when they want to make their email look more personal.

    A newletter really needs a better structure which is really best acheived with HTML.

  13. Danielle Keister

    9/11/2009 1:38 pm

    Carl, as as end user/subscriber, I personally detest plain text emails, and especially in ezines. Research confirms this—it’s just too tiring on the eye and mind. I don’t read it. And it only with much effort that I bother to read the ones of the people I really, really, really like.

    I think it all depends on your market. There are some who swear that execs/CEOs only deal with plain text. But if that’s not your market, and research shows much better usability and conversions (clicking on lines, subscibers, etc.), it would behoove a marketer not to go with HTML.

    I bucked conventional wisdom at the time and went HTML and was amazed by the increase in just about everything. HTML newsletters are more visually interesting, which helps draw people into the articles, they’re more interactive and just plain funner.

    And the beauty of Aweber is that you can an HTML ezine, and still send it in plain text format at the same time for those who have their preferences set that way.

    It’s a win/win. 🙂

  14. Charles Kaluwasha

    9/11/2009 7:09 pm

    These templates look nice and very inspirational to the eye. People now are more visual when it comes to reading ezines. So this is something to think about if you want 5% conversion rate!

    Excellent work guys!!

  15. David DeWitt

    9/13/2009 1:22 am

    Most of the internet marketers I subscribe to seem to use two things: Aweber and plain text newletters. One uses plain text for the entire newsletter, another favorite uses plain text to get you to his blog or offers. I have experimented with html and find that it looks different in various browsers – sometimes horrible! But plain text that send my reader to a webpage I create for them to arrive at works well. The html newsletter format I get from Aweber always looks wonderful when they send me something, in Outlook or via my Compuserve email and I cannot seem to duplicate that with the templates Aweber provides. Having fun with Aweber, all the same!

  16. AJ

    9/13/2009 2:12 pm

    This is my first time visiting aweber blog. I’m impressed.
    Good design!

  17. Danielle Keister

    9/15/2009 2:34 pm

    HTML ezines can be done well so that they view as intended in most browsers and "degrade" well in older versions. The trick is to get someone who knows what they’re doing.

    Trying to get slick and fancy and use CSS is what causes people most problems in using HTML ezines.

  18. Bob Crawford

    9/18/2009 11:50 am

    I agree that most IM marketers stick to plain text, but I get many of their monthly zines or newsletters sent with html.

    I try to do the same, I use an html for my monthly newsletter and plain text for updates in between issues. I’ve thought about using html for my updates, but haven’t made the switch yet.

    I’d love any feedback on my latest issue:–September-2009.html

  19. Jorge Diaz

    9/21/2009 5:49 pm

    Great examples, i like the cooking with caitilin design. I have been testing HTML and plain text and i think it depends on the niche you are.

    You will need to test, but i think at theend of my test they like HTML image rich emails.

    Great examples!

  20. What Do 73.9% of Email Newsletters Have in Common?

    9/24/2009 2:39 pm

    […] Nope, it’s even more basic than that. And it might surprise some of you (at least, based on some of your responses to Bob’s recent post on HTML email design examples). […]

  21. roslan

    10/7/2009 2:16 am

    Excellent information if only you could sent a step by step video on how thay created this design it would be very useful to us .

    Keep up the good work !

  22. Ryan Thompson

    10/19/2009 1:01 am

    These are some pretty nice newsletter designs. I only use text right now.

    Thanks for sharing!

  23. Walt

    10/23/2009 2:21 am

    These designs do look attractive to the eye and makes it understandable why there is such a definition of email marketing. Very professional looking.

    Food for inspiration for me.

    Thanks for sharing.

  24. Our Top Posts From 2009

    1/8/2010 12:40 pm

    […] Design Inspiration From Fellow AWeber Customers […]

  25. Michele

    1/12/2010 12:48 pm

    Thanks for sharing these examples. I, too would like to see a video on how these where created. The designs are thought provoking and inspiring. It is something I would like to know how to do.

  26. John Adams

    2/8/2010 9:18 am

    Some really good templates. Thanks for showing us.

    My question would be how can you know if the templated email/newsletter arrives "as is" though subscribers email systems?

    I understand most people have non html email accounts set up.
    Would this mean they would not actually see the lovely template or be able to click links?

  27. Justin Premick

    2/8/2010 9:38 am


    I disagree that most people do not view HTML. Many people will have images disabled by default in their email programs, but that doesn’t mean they cannot view HTML email.

    You should encourage subscribers to enable images and add you to their address books (in some email programs this will cause images in emails from you to display).

    All that aside, there will likely be some proportion of your subscriber base that either cannot or prefers not to view your message in HTML. For those people, you need to make sure you include a plain text version of your email.

    In AWeber, you do this by entering whatever you would like those subscribers to see into the "Plain Text Message" box that appears below where you enter your HTML message. When the message is sent, each subscriber will see the version that his/her email program supports.

  28. Bob Ricca

    2/8/2010 10:22 am

    Just figured I’d add my 2 cents to this conversation.

    To be completely honest, my personal preference is to receive an html newsletter. However, I do believe everyone is different and you should judge your list accordingly.

    A few reasons why you might consider HTML over plain text:

    1. I generally interpret it as more official, professional and polished. Therefore I tend to take the time to read more of what is says and because its well formatted I put more weight into the validity of the source its coming from.

    2. With information overload on the web, imagery generally holds my attention better. Formatting your article helps me scan it faster to get the information I need. As much as we’d love to think everyone reads everything, the reality is most people probably tend to skim for information.

    3. If everyone is sending plain text email, sending a well designed publication makes your newsletter distinguished.

  29. Cheryl

    3/7/2010 2:08 pm

    I’m currently shopping for an Ezine designer, so it’s nice to be able to view these examples, which look great! Thanks for posting these.

  30. Anibal Jose Garcia- Fuegoista

    10/14/2010 9:41 pm

    It was hard to make the time to actually read my emails, I have been working around the clock practically. But when I did make time I was very pleasantly surprise to see and note that you guys don’t send out fluff.

    Each email was very helpful , practical and nicely delivered. I wanna be like you when we grow up at Fuego Herbal Incense. Thank you and your staff. Job well done.

  31. Anibal

    10/29/2010 8:09 am

    Thank you Cheryl for recognizing me recognizing you. Smile. I meant every word.