What Everyone Should Know About Archiving in Email Marketing

Do you archive your email newsletters? If you don’t, are you aware of all the different ways an archive can help you?

Archiving your messages can provide a variety of benefits. It can help with everything from list building to properly setting expectations. However, if you’re not exactly sure what an archive can do, you may not be using it to its full potential.

Here’s what you might be missing out on…

No HTML? No Problem!

When you archive your broadcast, it gives you a direct link specific to that message.

If you link to it in your message, subscribers have the ability to see a web-based version of your message. This can be especially effective for subscribers that have disabled HTML, or only receive plain text messages.

Here’s an example of how that can be set up:

archiving in email marketing

Another Way to Ask for Subscriptions

You can easily insert a web form right in your archive. All this requires is a check mark in the “Broadcast Archive Settings,” which you can access by going to the “List Settings” tab and selecting the section “Personalize Your List.:

This is what it looks like:

asking for subscriptions

Once you save this, this form will automatically appear in your archive:

email sign up form

When visitors land in your archive they will now be able to subscribe to your mailing list.

Appear on Search Engines

Your sharing abilities don’t end with social media and forwarding. Your archive will also appear on search engines.

When someone searches for your company or content, one of the options they can get is the link to your archive. From there they have the ability to join your mailing list and visit your website!

See how this works for Bahama Breeze:

appear on search engines

Notice that the second result is actually their email archive!

All you need to do is archive the message for it to appear in search engines, so if you don’t use social media, you can still benefit from this.

Easily Share with Others

Probably the most popular feature of the archive is the ability to share your messages with Facebook and post your messages on Twitter followers. This allows for even more people to view your messages!

Besides social media sharing, the archive also makes it easy for subscribers to share your messages with others that might be interested. You can add a note in your message to encourage them to forward it to a friend, and include instructions for how someone can sign up to your list if they aren’t a subscriber.

Here’s what this can look like:

archiving emails

Include a Sneak Peek for More Sign Ups

You can provide the direct link to your recent newsletter or the link to your entire archive in your web form.

Check out how this can be set up in the web form:

web form email

You can provide the direct link to your recent newsletter or the link to your entire archive in your web form.

Check out how this can be set up in the web form:

This gives subscribers a first-hand look at what your email campaign has to offer. They can get a feel for your tone and content, and decide if it’s something they’re interested in.

You Can Always Change What Appears on the Archive

You may not want every broadcast message to go in your archive. Maybe you have subscribers pay for their subscription, or maybe you just don’t want to share your brand new content with people who haven’t signed up.

On the flip side, maybe there are messages you want to archive, but you forgot to before they were sent.

Either way, you don’t have to worry! While you can’t edit the content of sent broadcasts, you can change the archive status. This means you can go in and archive an older message, or take another one off the archive.

You can do this by clicking on the sharing button at the bottom of your sent broadcast:

email marketing

Already Using the Archive in a Creative or Effective Way?

We want to hear about it! How has the archive helped you?

10 Comments

  1. Angela Wills

    7/25/2011 10:06 pm

    This is a great list Crystal, thanks for putting it together.

    Some of the techniques you mentioned I am already using but there were a few I didn’t think of. I like the idea of sharing the archives in more places to show people what I offer. I think it would be a good idea to even just link to the archives at the end of my emails so people can go back and view past emails.

    I’m definitely going to implement some of these ideas right away. Thanks again 🙂

  2. Shabbir

    7/26/2011 5:47 am

    The other advantage of archive is to generate backlinks to your site’s content from the archive. New bloggers can have difficult time generating incoming links and AWeber archive source can be lot effective in getting the backlinks rolling.

  3. Liat

    7/26/2011 9:22 am

    I was just searching for a solution to providing my readers with a web-version of the email! I had no idea that archiving the messages could do all that and more! Thank you for this timely post!!

  4. Crystal Gouldey

    7/27/2011 3:22 pm

    I’m glad this has helped!

  5. Caroline Donnelly

    7/28/2011 3:27 pm

    Does the archive have a search function? This feature would be very helpful to subscribers and visitors.

  6. Crystal Gouldey

    7/29/2011 2:44 pm

    It does not, but I will certainly pass that on as a suggestion.

  7. Caroline Donnelly

    7/29/2011 5:04 pm

    Thank you Crystal, I am always impressed with the excellent customer service provided by AWeber. As mentioned, I believe a search function in the archive that searches within broadcast content would be very useful for people seeking specific topics. I asked this question because someone I know surveyed her list and this was one of the requests from her subscribers.

  8. Tony

    8/13/2011 10:05 pm

    I didn’t even think about this! Thanks for bringing this up, I want to do this with all my broadcast now, I am just getting started and trying to read everything I can about your service.

  9. Adding A Link To The Web Version Of Your Emails (In 2 Seconds)

    3/28/2013 8:59 am

    […] been able to do it in AWeber – it’s just taken a minute to […]

  10. Jack

    3/17/2014 9:04 am

    How to search other’s people archive?
    It’s hard to find as this requires SEO intregration.

    possible to link to a software?