Tried and True Email Marketing Tips

No painted yellow lines exist on the road to email marketing mastery. Blogs, books, and case studies are piled into mountains, and climbing them can be daunting.

Fortunately, your fellow email marketers have left signposts along the way. Their comments, tweets and reviews signal which resources they found most useful. Their comments add their voices into the discussion, making that resource even more valuable.

One hill in those mountains of resources is our own email marketing tips. Our readers’ comments and tweets show which posts they appreciate most. Those posts are assembled below to give you insight into some of the biggest issues that could crop up in your path.

The Posts Most Traveled

“Do Not Reply” Address? Don’t Bother

If you send emails from an address that doesn’t accept replies, you’re sabotaging your campaign and your relationship with subscribers.

This post and the responding comments explain the mistake you’re making and discuss the effects in detail.

3 Ways To Build Urgency In Email Subject Lines

A sense of urgency in your subject lines might prompt more subscribers to open your emails. Getting too dramatic, however, jeopardizes your credibility.

Find out how to strike the right balance with compelling, straightforward subject lines.

How to Market Like Nine Inch Nails

This industrial rock band has a marketing strategy as alternative as its sound. Email’s conversational, customizable nature means it’s an ideal medium for putting this strategy to use.

Read this post to discover ways you, too, can market like a rock star.

{!firstname}, Think Before You Personalize

Personalizing emails with subscriber names has been reported to send opens and clicks skyrocketing. It might do the same for you – but it might also cause other problems.

Learn what they could be, and then discover some deeper, more useful ways to personalize.

How to Add an Opt-In Form to Your Facebook Page

This Facebook application lets you invite your entire contact list – and anyone else who visits your page – to sign up for your emails.

Watch the video in this post to find out how to set this up, step by step.

Engage Subscribers: Six Fun Email Ideas

Written as a response to no-spend New Year’s resolutions, this post is appropriate for any time you hit a lull in sales. Instead of pushing discounts that customers don’t want and you can’t afford, use this time to build loyalty with these entertaining ideas.

Test Results: How Long Should Your From Line Be?

Before customers even get to your subject line, they encounter your from line. But what do they see there?

Different ISPs have different cutoff points, so your from line might be chopped in a way that leaves subscribers questioning who you are. Find out how to rewrite your from line for maximum recognition.

If You’re Lost, Ask Us For Directions!

If you find yourself confused by anything in these posts, you are welcome to contact our helpful and friendly Customer Solutions team. We’ll be happy to provide the best directions we can to guide you on your journey.

If, instead, you have a brilliant insight about any of these posts that you want to share, please feel free to leave your own comment. We look forward to reading your take on these topics!


  1. Ron Orr

    5/11/2010 12:46 pm

    Great article and great information. A lot to take in, but well layed out, and I’ll be busy for the next hour, thanks Aweber.

  2. Yee Shun-Jian

    5/12/2010 1:30 am

    Haha… what a way to recycle past content into a pillar blog article… Nice =)

  3. Trey

    5/12/2010 1:54 pm

    The best way to develop a email marketing is to provide subscribers invaluable information. Not just good. It has to be invaluable. My niche is new construction and people always want to know who the top builders are.

  4. Abhishek

    5/12/2010 11:29 pm

    Hi, Nice article gives a great information & nice way to develop a email marketing this post helped me lot. Thanks.

  5. Stuart Turnbull

    5/13/2010 4:43 pm

    Some really useful tips here, I’ve taken notes!

    I was racking my brains for a different way to promote a product than the usual plain text email when I read ‘Engage subscribers’ and the video idea.


    I’m going to create a short video describing the special discount and email the link to my subscribers.

    Thanks for the idea!

  6. Joe

    3/8/2011 2:12 pm

    Personalizing email is always a good idea as long as you check that you are sending out correct salutations. Sometimes people don’t put the right information in the sign up box.

    There is nothing more irritating than receiving a personalized message like Dear J, You are one of our most valued subscribers …… where the data only contains an initial, or even worse Bush, you have been selected as a most valued subscriber …. where the subscribers last name is in the first name section.

    This could be avoided by regularly checking that new sign ups correlates to first name, second name data.

  7. Nisjet

    10/17/2011 7:26 am

    I have to agree with Joe on this one :D. Good done Joe