The Scariest Things AWeber Has Seen In Emails

Mangled, mutilated templates. Spelling mistakes straight out of your worst nightmares. Untimely messaging. The horror!

We see a lot of emails come through our inboxes. And we’ve seen a lot of frightening things in some of those emails.

Want to hear a good horror story for Halloween? Then watch these frightening tales of the scariest things the AWeber team has seen in an email:

Truly Horrifying!

Don’t Scare Your Own Subscribers!

Heed our cautionary tales and don’t let your emails end up like the ones we’ve encountered:

  • Test your emails before you send them. Email yourself a copy of your newsletter before it goes out. Seeing it in your own inbox can highlight broken images (or images that are way too big), typos, and other design issues.
  • Proofread your emails. Most Internet browsers have a spellcheck function that highlights misspellings as you type. Pay attention to it and make corrections as you write your content. And get another pair of eyes on your email before you send it out.
  • Make sure your links work. There’s nothing worse than sending a big sale announcement and realizing that you forgot to link to your sale page before you clicked “send.”

What are your scarily smart secrets to making sure your emails aren’t terrifying?


  1. Nandini Rathi

    10/31/2013 8:51 am

    Hi Rebekah, Here are my 2 cents:-

    1) Avoid bulky emails – Smaller is sweeter. Stale stock photos, big image file size is what you should be testing always. It plays a crucial role in whether your message is well presented and displays right.

    2) Ignoring Mobiles and Tablets Readers: If your email designs are too complicated to take any action from mobile gadgets, your customers are very much likely to leave it unattended. So, it?s important to understand the power of the mobile readers and create a minimalistic design which is responsive & compatible with mobile devices.

    3) Truncated Subject Line: If an email is too large many mobile email clients truncate the email, cutting it off midway leading to a poor user experience.

    4) Emailing subscribers multiple times a day too scares people off.

  2. Radu

    10/31/2013 8:57 pm

    Hehe…cool video and great tips! I always check my email twice and send it to 2 different personal emails before sending it to the subscribers.

  3. Randall Magwood

    10/31/2013 11:38 pm

    The scariest thing I’ve seen in an email is personalization gone wrong. Up next is manually inputting my name into an opt-in web form, and spelling my name wrong. Lastly… emailing me everyday to get me to buy something. This is the most horrendous.

  4. Dare

    11/1/2013 3:52 am

    Hi Rebekah,

    You are absolutely right!!

    For me, from experience, it is best to check if any image present in the newsletter will open in the target inbox, just send a copy to yourself first. Most browsers and email providers blocks image, unless you activate and allow it.

    It happened to me, and since then, I simply prefer to send updates and newsletters with basic text and no image.

    Thanks Rebekah for sharing!!

  5. Adam Kielich

    11/1/2013 8:44 am

    The rise of moble devices has led to a trend back towards simple, text-driven emails. Sending out long, photo-driven emails is a turn off to most people. Maybe that will change when our phones start reaching the size of tablets but that hasn’t happened yet.

  6. Ritu

    11/1/2013 8:53 am

    This is supercute! And the long email thing scares me too. Good reminder about including a CTA in every email.
    Happy Halloween!

  7. Justin @ TrueNomads

    11/2/2013 7:36 am

    Great article! Spell check and such devices are nice – but often prefill in the wrong word and I don’t even notice! Has caused some funny and embarrassing conversations!

  8. Adam Kielich

    11/7/2013 1:45 pm

    I wish those newsletter-style templates stuffed with images and extensive html table formatting would forever go away. I wasn’t into them in the early-mid 2000s before smartphones drove them out of style and I don’t like them now. If people want to see a website they will just go to it. Let email be text like it was meant to be.

  9. Ivan Widjaya

    11/12/2013 9:51 pm

    Haha I agree with Randall. Personalization is kind of scary. It is like how do they know you when you have not even introduced yourself to them? On top of that, they assume rapport and claim that they know you when they really don’t know a thing about you.

  10. Rishikesh Somshetti

    11/24/2013 4:02 am

    Hi Rebekah,

    You are right the quality of the template and content are very important.
    Failing to maintain the same adversely affects the brand.


  11. Samantha

    11/29/2013 6:50 am

    You are right!

    Most browsers and email providers blocks image, unless you activate and allow it.

    But if people want to see a website they will just go to it.