How A Scrapbooker’s Online Business Let Her Quit Her Day Job

This is the story of Monja Wessel, a woman who was determined to make her full-time job be running the online business she created.

It’s also the story of a mother who lost her job and decided to help her daughter accomplish her goals. Together, Monja and her mother grew the Digidesignresort site; a place where people could learn about digital scrapbooking through tutorials, templates and DVDs.

Monja succeeded; her online business provides not one, but two incomes. And today, Monja and her mother run multiple online businesses. She’s even started training others how to run a profitable business online. We talked to her and created a guide for other online businesses to follow her lead.

Download the Free Guide

Monja’s story is encouraging for all business owners. We learned how she was able to confidently start doing her online business full-time, plus checked out how her email marketing campaign was set up and performing. We combined her advice with what we were able to see she was doing right, and created this guide.

You’ll learn:

  • Monja’s full story and personal advice
  • How she used email marketing to build her business
  • How a follow up series can do most of the work
  • How gifts can keep people excited about your business

How Were You Able To Go Online Full-time?

Did your online business allow you to quit your regular job? How did you get to that point and know you were ready?


  1. Manolo Villegas L

    1/24/2013 4:05 pm

    I’m 62, and recently starting to create my online business, although I do still need a lot to learn… I feel very excited about this new venutre… and ready to take advantadge of Technologies to become succsessful on my future web Store, so there is still some more tooling I’ll require as Aweber blogs and so….Thanks

  2. THH

    1/24/2013 5:04 pm

    This is a very inspiring story. One thing about freebie giveaways though – some niches are just not set up to give out freebies. My site for example, is about tiny houses and deconstruction. What do I give away for a niche like that?

  3. Crystal Gouldey

    1/25/2013 3:36 pm

    I agree that it’s easier for some companies to provide freebies than others. That being said, I know another business in the market of tiny houses that gave me a freebie – it was a guide on why tiny house living was beneficial plus floorplans to the houses they offered. I found it very interesting and some of my family members asked me to share it with them.

    You could also send fun gifts that are branded with your company name: stress squeeze balls, calendars and mugs are some recent ones I’ve received.

    Coupons can also fit into this category. They’re not really a freebie, but the idea of freebies is to provide an incentive for subscribers to stay loyal; coupons and special deals accomplish this as well.

  4. Randall Magwood

    1/26/2013 12:37 am

    My online business is dependent on my backend sales. Right now my backend customers are highly responsive, and they dont unsubscribe as fast as free subscribers. This is a very inspiring story that many people online can learn from.

  5. Ruth Walther

    1/27/2013 9:08 pm

    Wow! This is a very nice and inspiring story. Great job Monja.

  6. Javier Raglin

    2/6/2013 10:01 pm

    Interesting story of a woman who was determined to make her full-time job be running the online business she created.

  7. Charlie Hendricks

    3/3/2013 9:47 pm

    My husband and I recently started a new website. We’ve been looking for ways to grow. Email marketing makes sense but finding and building the right list appears to be very difficult.

  8. Martoons

    3/6/2013 11:41 pm

    Thanks Aweber I haven’t read it yet but i know it’ll be a good read… anything that combines creative ideas and vision with persistence and old school marketing is a good read in my books. Thanks đŸ™‚

  9. Dave

    6/22/2013 11:21 pm

    A truly inspiring story and these are the sort of things we all need to read sometimes in order to keep up the motivation when working online, thank you very much

  10. IBD

    6/2/2014 5:33 am

    You have provided good information on Scrapbooker’s Online Business. Thanks for sharing.