Custom Email Templates: Save It Once, Use It Everywhere

Earlier this year we announced a new message editor that’s

Earlier this year we announced a new message editor that’s available in all accounts. We’ve been continuing to work on it to make it better and better based on customer feedback.

The new editor has been great for our core customers: small business owners who don’t necessarily have the HTML skills they need to create the messages they envision. The drag-and-drop interface makes it easy to add images, buttons, text blocks and more. What’s more, you can play with different themes even after you started adding your own content.

So maybe you drag-and-drop items in and make your perfect template. What happens when you want to use that template again? Or what if you made a broadcast message and want to use the same template for a follow up message? Or for a different list?

Solutions To Your Problems

The template manager now allows you to save any message you create as a template:

This means no more copying and pasting HTML code in different sections! It’s all there no matter what type of message you’re creating.

But there’s more.

That template will also be available in all your lists.

So you create a broadcast in one list, save it as a template, and that template is now available in all your lists for both follow ups and broadcasts.

How Do I Do This?

It’s really easy! You just need to:

1. Make sure you are using the new message editor, and
2. Click on the “Templates” button to choose a template or access the save option.

Want Your Own Custom Template?

You can actually have a designer load a custom-built template right into the template manager, and then load it up – for any list – to type in your message and upload your pictures.

That’s what happened for this frustrated baker, who was better at cooking up pies than cooking up custom designs:

Stay tuned – on Wednesday we’ll talk about the template manager’s more advanced features the designer you hire will love!


  1. Randall Magwood

    10/15/2012 5:47 pm

    I actually enjoyed the old message editor for creating new emails. It was so simple and straight-forward. I’ve had to adjust to the new format of creating emails, but I see that it doesn’t affect me too much since I don’t write HTML emails – only text. But I tried the new interface once with an HTML email, and I was impressed. It was easy, and the templates made my emails stand out.

  2. jessica

    10/16/2012 1:25 pm

    I am a designer and webmaster for my client at Rock Solid Investments. I want to design my own custom template but I cannot find how to do that. I know how to take an aweber template and save one I have used as a new template but I want to design my own from scratch with my own images and colors, etc, then save it to the template loader and be able to use it. Can I do this and still have the drag and drop features? and how? Basically, how can I get into the core html?


  3. Edaudro

    10/16/2012 3:53 pm

    oh!!!!!!!! thanks! I have been using the old editor bacause I must copy html, so I can use new editor.

    Thanks a lot!

  4. Aileen

    10/16/2012 7:52 pm

    I have been longing for this feature – will be so much easier to set up custom email templates for my clients to use.

    Thank you so much for being so responsive!

  5. Eoin

    10/17/2012 12:38 pm

    Looks like nice progress for the templates functionality, well done!

    The reason we still sticking to pasting in HTML each time is to have our links automatically tagged for Google Analytics before pasting the HTML into your email creator.

    So I’d like to just register a request to have an automated Google Analytics link tagger developed. We do know about your customer analytics, but we prefer having sales information tracked along with all other traffic info in Analytics.

  6. Crystal Gouldey

    10/18/2012 7:58 am

    Jessica – Yes, you can! Check out today’s post for details.

    Eoin – Great suggestion, I will pass that along.

  7. Theuns

    10/19/2012 3:36 pm

    WOW I just want to say thank you for this new way and that you can save you on temp now i was hoping you will do that in now you did THX .

  8. Chandra

    3/2/2013 11:47 am

    Love the idea! It would be helpful, though, if you included with your instructions how to actually find your saved templates. I have no problems creating and saving them, but can’t use them because I haven’t found how to access them yet. (Yes, the solution is probably obvious, but it would still be nice if you included it in these instructions.)

  9. Crystal Gouldey

    3/4/2013 8:29 am

    Chandra, I apologize for the confusion. The second image in the post shows where the saved templates are, but we have since changed the look of the message editor. Templates are now over to the right. Once you click the “Templates” button there is a “My Templates” button underneath that where you’ll find your saved templates.

  10. Colby

    6/12/2013 12:29 am

    I love the fact that I can make my own templates but I’m wondering if these custom templates I’ve made are available for the blog broadcast. If so where do I find them and how do I implement them?

  11. Crystal Gouldey

    6/12/2013 7:37 am

    Colby – The custom templates are not currently available for blog broadcasts. I will certainly pass that along though!

  12. Casey van Bronkhorst

    6/23/2013 1:15 pm

    So if we can’t use custom templates on blog broadcasts, what CAN we use them on? And when will it be fixed so we can use the custom templates we worked so hard to produce – on the blog broadcasts we thought we were producing them for?

  13. Crystal Gouldey

    6/24/2013 7:42 am

    Casey – The custom templates can be used for broadcasts (regular ones) and follow up messages.

    You do have the ability to paste in your own HTML in the blog broadcast page, so if you or your web designer need to customize the blog broadcast template, that is an option. However, there are variables that the blog broadcast needs to have in there so it can pull in your blog feed (you’ll see them when you load a template).

    As I mentioned to Colby, I will certainly pass on the suggestion.

  14. Adam W. Warner

    7/9/2013 6:52 pm

    +1 to Colby’s request above for making our saved templates available for Blog Broadcasts too.

    I’m no designer, but I’m happy with the email template I’ve made. I’m now setting up multiple broadcasts for various feeds we have and was really disappointed to see the old editor and no access to my saved email template.

    Please, please….pretty please…make this available:)

  15. Pascal

    12/18/2013 5:53 am


    How can I delete a custom template? I don?t see any option to do so.

  16. Rachel Acquaviva

    12/18/2013 8:48 am

    Pascal – To delete one of your templates, click “Email Template Manager” under the Messages tab in your account. You’ll see all your templates listed and can select the one you wish to delete. To delete it, click the “x” in the red box on the right side.

  17. Adam W. Warner

    1/26/2014 9:47 am

    Hi Rachel, Crystal, and the rest of the Aweber crew…

    I wonder if we can get a follow up on the possibility of using saved templates in our Blog Broadcasts?

    Having the ability to load our previously created templates, and adding the RSS specific tags would be a huge win for customers (in my opinion).

  18. Ruth

    7/11/2014 6:26 am

    I’m very disappointed that custom templates are still not available for blog broadcasts. Now I have to duplicate the blog broadcast so it goes to multiple lists.