Plan Broadcasts With The (Updated) Free Email Marketing Calendar!

Holidays present the perfect email marketing opportunity – from Christmas to New Year’s to Ask a Stupid Question Day. But everyone needs reminders for when to plan their holiday promotions.

That’s why we compiled an email marketing holiday calendar for businesses and marketers everywhere to use. Now we have an updated version with major public holidays in several countries and a few novelty holidays you can leverage your campaign with.

You can add this to your own Google Calendar or download it to your computer. The calendar link below has instructions for both.

Campaign Reminders and Other Special Days

To give you a head start on your campaigns, the new email marketing calendar includes campaign reminders on the first of every month with an overview of important holidays to focus on. We also give you a heads up for holidays that fall at the beginning of the following month. Plus, we posted reminders two weeks ahead of major holidays to help you make sure your campaign is on track.

The new email marketing calendar covers major holidays in the US, Canada, the UK and Australia.

Other popular holidays, like:

  • Valentine’s Day
  • St. Patrick’s Day
  • Easter
  • Mother’s Day
  • Father’s Day
  • Labor Day
  • Halloween

And of course, major holidays like Christmas, New Year’s and Thanksgiving.

We’ve also added seasonal reminders for events like graduations, back-to-school and when to start planning your winter holiday campaigns.

You’ll find other special events too, like month-long observances (did you know that July is National Ice Cream Month in the US?) and holidays you might not have known about (like International Women’s Day on March 8, International Museum Day on May 18 or Ask a Stupid Question Day on September 28).

What’s On Your Calendar?

Do you have your own email marketing calendar to track important campaign days throughout the year? What special events do you focus on?


  1. Silke

    1/5/2012 5:35 pm

    I have a shoe site so I include the birthstone colors. For example, Garnet is the stone for January, so I find shoes in deep dark red. I started keeping a special events calendar about a year ago. It helps me a lot throughout the year.

  2. Neal

    1/5/2012 8:06 pm

    Great job, but you left out the seasonal changes, the first day of spring, summer, fall, and winter.

  3. Rebekah Henson

    1/6/2012 9:22 am

    Hi Neal, thanks for your comment! Seasonal changes are great to take advantage of for your campaign, but since we have customers in both the Northern and Southern hemispheres – where seasonal changes take place at different times of the year – it seemed impractical to add them all.

    We certainly encourage you to keep track of them on your own calendar, though!

  4. Andrew Molobetsi

    1/10/2012 9:07 am

    Nice to have calender. Pity you dont have holidays for South Africa. Any suggestions?:-)

  5. Rebekah Henson

    1/10/2012 10:28 am

    Hi Andrew,
    The calendar is designed to cover the most popular public holidays, plus a few fun extra emailing opportunities. If there’s anything particular to your own region that you’d like to see, you can certainly add it to your own calendar as a reminder. 🙂

  6. Luke

    1/27/2012 11:50 am

    Hey Rebekah, this is awesome, you rock!