Holiday Marketing For A Nonprofit? Don’t Neglect Your Online Presence

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There are a lot of people online who want to donate to your organization, especially during the holidays. So no matter how busy you get this time of year, it’s important to keep your nonprofit visible. Here’s what I had to learn the hard way.

Big Mistake. Huge.

Before joining the AWeber team in September, I used AWeber’s services as Office Supervisor of CONCERN, a nonprofit foster care agency. I was right where you are. Busy trying to raise money and awareness. Busy trying to recruit volunteers and supporters. And busy doing it all with very little of everything, especially time.

And there was no busier time than the holiday season. It truly is the most wonderful time of the year. It’s when the spirit of giving’s in full force. More donations and more awareness meant we could do great things for our foster kids. But it also meant more work and a lot less time to do it all.

Unfortunately, it also meant my time online – email marketing, social media, our blog – greatly suffered. Those were the first things I’d neglect when other priorities popped up.

But online giving is on the rise, with email fundraising bringing in 33% of online gifts. Plus, a third of all online donations are given during the month of December (with more on December 31 than any other day of the year). And they’re 80% larger donations, too. Since I wasn’t online during the holiday season, CONCERN was missing out.

What You Can Do

Time is limited during the holidays. You don’t have to do it all. But here are some things I recommend so you don’t miss out, like I did:

Link Everything Together

Save time by posting your emails right onto Facebook and Twitter from your AWeber account. Got a blog? Create a blog broadcast, and it’ll pull your RSS feed and send out an email.

Plan Your Emails Now

Pretty soon you’ll be too busy. So do it now – write out your emails, then set them to send out during the holidays. Struggling with content? We’ve got a guide that can help.

Create A Donate Button They Can’t Refuse

Make sure you’ve got a great looking, well-placed call-to-action in your email. Keep your donation button above the scroll, and make sure it stands out with clear wording and design.

Keep Important Dates In Mind

Download our holiday email marketing calendar to plan out your holiday content. Add nonprofit-specific dates like Giving Tuesday and December 31 (remember, it’s the biggest online donation day of the year) to your schedule.

The Holiday Giving Season At A Glance

We’ve created this cheat sheet of stats and tips for easy reference. Share it with friends so their nonprofit will be ready for the holidays, too.

Got A Nonprofit But No AWeber Account?

Shame on you (just kidding, of course). But seriously, we’d love to have you sign up for one right now – we’ll give you a discounted rate and even a few months free to try us out. And when you do, there’s a guide to help you get started and live support 7 days a week.


  1. Randall Magwood

    11/7/2013 9:12 am

    Alot of non-profits could use email marketing strategies to raise money and give gifts. Same goes for any business who wants to be more proficient and productive.

  2. Dare

    11/8/2013 5:46 am

    Email marketing is not just meant for the web savvy internet marketers. It is also an invaluable and essential tool to help bring in the dollars for a non-profits organization, most especially if the organization has lots of members.

    With Aweber prebuilt free email marketing templates ( e.g. Xmas templates), it is very much easier to achieve this task.

  3. Georges

    11/10/2013 9:21 am

    The holidays are the best time of the year to get donations. Many people are in the giving mood and also have a little extra due to holiday bonuses. You would be missing out if you don’t have a solid marketing plan to take advantage of this time of year.

  4. Ivan Widjaya

    11/12/2013 9:45 pm

    That’s actually a good idea. Does this work with any type of business that has a loyal following? I never thought that people would be willing to donate some money to any business just because it’s the holiday season. I’ll try this and see how it goes.

  5. Adilbro

    11/14/2013 12:01 am

    Very Good and Great Article .Thanks for share this post.

  6. John Smith

    12/19/2013 5:08 am

    Using web service is a great idea to raise money for the non-profit organization as it is convenient way to reach a large number of people and make them aware of donation spirit during the holiday time.