New Web Form Templates For Your Site

One of the most important components of any email marketing campaign is of course, the web form. Without a way to sign up to your list, you’ll have a hard time finding anyone to send email to.

That being the case, you want to make sure that your web forms are getting people to sign up. Explaining the benefits of your mailing list is one major part of that process, of course, but you also need to focus potential subscribers on your form and have it grab their attention. In short, it needs to look good.

To that end, our design team always takes time to work on new web form templates (we release new templates every week, with multiple color schemes and layouts for each). We wanted to take a moment today to show you how to keep hold of visitor attention with this host of new forms.

More About Templates

To avoid any potential confusion, let’s go over the concept of web form templates briefly.

Basically, a template is a design shortcut. The idea is to give you the benefit of a professionally designed form that matches your industry and website without having to create a form from scratch. Simply pick the one you like, make any minor edits needed, and place it on your site.

Take a look at our knowledge base for a step by step walkthrough of the process.

The Perfect Template for the Occasion

Our designers like to mix things up, so templates themed around holidays or other events tend to crop up around the appropriate times of the year. Adding a sense of the season or a nod to upcoming or recent celebrations can keep your site and signup forms fresh.

We also try to have templates for a wide variety of businesses and niches. With a steady stream of new designs, we try to keep things fresh so you have the widest range of options to allow you to find the perfect form for your site.

Or the Template Perfect for Any Location

On the other hand, there’s no way to have a form for every industry – some will always slip through the cracks. Also, sometimes the topic of a blog or site might not fit into a specific box – it might be broader (or narrower) than the templates we have available.

For these situations, our team has put together a wide variety of forms that are a little more flexible. Take a look:

The idea behind these template is to give you a chance to find a form that matches your website’s look and feel, regardless of your industry. This way, you can always have a great looking form that doesn’t look tacked on or out of place.

Browse the Gallery

Want to see more templates? Take a look at our online template gallery, where you can find the perfect form for your site.

If you’re an AWeber user, once you’ve picked out a form, installing it is easy.

What Template Designs Do You Want to See?

Our design team is always looking for new ideas, so post any suggestions for new templates in the comments below!


  1. Charl

    8/12/2011 12:59 pm

    Will you guys be adding horizontal optin forms soon?

  2. Silke

    8/16/2011 10:03 am

    To be specific, I would like to see a black and purple or fuchsia web form with a high heeled shoe for my shoe blog. 🙂

  3. Richard Dominguez

    8/16/2011 11:39 am

    I know this may be a bit to specific but how about something for a magician. My card is black on the left side of the card is a magician’s hands and a glowing orb floating between them. All my contact info is on the right hand side. Maybe something that fits this motif would be nice.

  4. Salvatore

    8/17/2011 2:23 am

    Nice designs, as usual – but when are you going to get rid of “Submit” – this is the worst word to use on an opt in form, ever (when was the last time you asked somebody to “Submit” in real life – I never have!?). It is my only gripe!

    I’m sure I’m not the only on who wishes the default submit button text was something that is good for conversions (and to always be able to edit the submit button text – not sure if it just me, but I cannot always change it and end up having to choose a different template).

    Please please please can this be changed? You guys have the data – can you share with us the best converting text for this button, and make it the (easy to edit) default?

    Thanks in advance!

  5. Rick Petry

    8/17/2011 5:08 am

    How about some forms for the legal industry?

  6. Nick Moore

    8/17/2011 12:53 pm

    Thanks for the feedback, everyone!

    @charl – We don’t have horizontal forms at the moment – are you more interested in a plainer style of form, with just name and email arrayed horizontally? I’ve found that anything else gets pretty cluttered looking, or invokes the dreaded side-scroll.

    @Silke, Richard, and Rick – Suggestions duly noted!

    @Salvatore – Some of our templates use images for the submit button (see the “Snapshot” template above for an example). That’s part of the price of having fancy buttons, which is why we make sure to include templates with easily editable buttons as well.

    As for the text “Submit” not being optimal, it’s a term that accurately describes the action and has a neutral tone, making it a good default. Unfortunately, there’s no one best term that can be universally applied – while some industries might benefit from a lighthearted “Sign Up Now!” button, others may profit from something a little more grounded.

    That said, I definitely agree that you’ll get the MOST bang for your buck by customizing your forms for your audience, up to and including the submit button. Even if you don’t want to edit the forms in your account, you’ll notice that we do try to give a variety of pre-made options – check out the forms above with “Sign Up” or even “Get Coupon” buttons.

  7. Michelle

    8/18/2011 4:30 am

    “We wanted to take a moment today to show you how to keep hold of visitor attention with this host of new forms.” – I think I have read something like this somewhere. Designers like to mix things up, so templates themed around holidays or other events tend to crop up around the appropriate times of the year. Powerful!!

  8. Kate

    9/3/2011 5:15 pm

    Thats a great article i appreciate that.

  9. Andrea

    10/17/2011 6:14 pm

    I would also love to have a horizontal form for my About Me page that can go in the left 2/3 of my WordPress site (I already have a form in my right sidebar, as you can see, but I want one with just “Enter your name and email to join my EC Tips Newsletter,” the two fields, and a button that I can make #8a3535 color.

    Is there a way to easily do this? Thanks!! Andrea

  10. Justin Premick

    10/18/2011 9:17 am

    Hi Andrea,

    You can certainly change the color of your button to #8a3535: while editing your form, click on the submit button area, then click the background color palette. When the box appears for you to select a color, type 8a3535 in the text box and click “OK.”

    The web form generator doesn’t currently create horizontal forms. However, if after creating a form you select the longer HTML version of it (rather than the one-line JavaScript), you or your designer can edit the form to align the form fields horizontally.

    Hope this helps!

  11. Yolanda

    11/3/2011 12:23 pm

    Just like the sign up horizontal that is above this comment section is exactly what I am looking for. Is that available as a template? Simple. Thanks guys!

  12. Yolanda

    11/3/2011 12:27 pm

    Whoops..just read that I or my designer will need to align the form. I don’t have design skills nor do I have a designer on staff. Can you post the snippet?

  13. Charl

    1/13/2012 4:56 am

    @nick just a basic horizontal optin. Nothing fancy.

  14. Darren

    1/15/2012 11:28 pm

    How about web forms we can customize ourselves with our own background images. And I would also like to have others sized web forms such as an adjustable height and width horizontal banner and medium to large size landscape banners.

  15. Loreen

    2/12/2012 1:39 pm

    Please, please – simple horizontal form as requested above. Just name, email and a simple enter button that allows us to choose the text ( I’m with @Salvatore!) Playing around with the code can be done but… it does tend to get “wonky” 🙂

    Appreciate the forum to make the request – other than this, I have been very happy with Aweber and the flexibility in most of the forms!

  16. Skip Savage

    2/28/2012 11:26 am

    +1 for a small horizontal form. In my industry there are thousands of similar companies each with a web form. About half have gone to a form about 50 pixels high.

    About “Submit”, that is old school geek speak. Not a dot of marketing sense in that word. My current favorite alternative is “Join Us”.

  17. David Roberts

    3/1/2012 6:09 pm

    Hello. I too would like to see a horizontal web form that would come down the page in 6 rows x 2 fields as against 12 rows x 1 as we have now.

  18. Chris

    4/26/2012 6:54 am

    I would need a solution to do an horizontal optin button, like this

  19. Liz Carbonaro

    5/2/2012 9:57 am

    PLEASE allow horizontal forms! Just name, email, submit button – that’s it 😀 They are so very useful for mid-page CTA without having to realign or load new templates.

    pretty please!

  20. Nathalie

    6/27/2012 6:38 pm

    Well to be specific, how about a very simple horizontal form EXACTLY like the one you’re using on this page (above the comments)?

  21. Skip Savage

    6/28/2012 9:21 am

    Well spotted, Nathalie.

    AWeber, what’s the hold up? Your stock web forms are looking more dated by the week.

  22. Cara

    7/6/2012 8:16 pm

    I agree! Switched to mailchimp for their forms and design templates, but in the end, I really like Aweber better. Still, am frustrated by the dated designs and tools.
    Found this great video explaining how to take the standard Aweber optin form and make it appear as a horizontal form in your wordpress site. Explanation starts at 4:30 into the video.

  23. Deborah

    8/23/2012 7:07 pm

    This is fantastic for us newbies! Now I just have to study and put it to work for me.

    Also, I did not see forms specific to Telemarketing or Mobile Phone Marketing.

    Thanx AWeber for staying on top of emerging technology and useful tools for our success in business.

  24. gene

    2/19/2013 9:46 pm

    can you guys get out of sidebar mode and put together some horizontal opt-in forms?

  25. Michele

    3/12/2013 3:52 pm

    YES! Full agreement with the horizontal form. Really at this stage Aweber should have one AND it should be fully customizable re colors/text and different types of submit buttons etc.

    It’s becoming really annoying trying to fit the vertical box into an otherwise clean looking form.

  26. Carol

    3/17/2013 9:37 pm

    I too would love a horizontal opt-in form. The best example I can find for the style I would like is at (at least the one she has today! 🙂 )

  27. peter

    7/9/2013 2:56 pm

    When are you going to introduce horizontal forms? kind of odd that you dont have them already

  28. Alex

    8/20/2013 6:09 pm

    I would love to see you guys develop a horizontal web form that can be inserted in the post area of a blog for subscribing to a newsletter for example. There are a lot of plugins out there that can achieve this, but they usually are never kept up-to-date with the current versions of WordPress. If you are developing vertical web forms, why not bring it up a notch and begin developing horizontal web forms too!

    In doing so, I think your email service would be above and beyond all the other email services available.

  29. Ed

    1/21/2014 2:14 pm

    Wow! How simple would it just be to respond to your customer base and give us what we are asking for without us having to go into the code. Here’s an idea use the time you are using to create your next round of vertical optin forms and create a round of vertical ones. That way you have something different and you actually please the customers that have been asking and in some cases begging you to since 2011.

  30. Melissa

    3/23/2014 11:14 am

    Agreed on the horizontal opt-in. This thread is quite old, but I don’t see any yet that have been added. Have these been developed yet? Thanks!

  31. Camille

    5/15/2014 1:30 am

    +1 here for horizontal forms. Ideally, would be a drag + drop similar to the email template so you could decide what elements go where. REALLY necessary top have a horizontal form for almost all websites these days.