List Building, Analytics and Automation: July 2014 Apps Roundup

With more and more integrations available every month, we decided to skip the theme approach for this roundup.

July’s four¬†featured apps include services to help you grow your email lists, use powerful segmentation and automation options and roll your email analytics into a comprehensive dashboard.

In their own ways, each of these services provides a boost to your email marketing efforts.

How do you determine which ones are the best fit? With these helpful at-a-glance overviews, how-to videos and special offers from our partners.

1. Pippity

Nicky Hajal, Developer at Pippity. Twitter: @PippityPopup

Who is Pippity best suited for?

Pippity is great for anyone looking to quickly build their email list – especially if they don’t want to hurt their relationship with readers in the process. It allows site owners to create popups and popup bars that convert like crazy without driving away traffic and annoying visitors.

Pippity is also a powerful tool for web designers and developers that want to offer custom popups to their clients. Creating a totally custom popup, with the full functionality of Pippity, is as simple as creating a bit of HTML and CSS.

What sets Pippity apart from other, similar apps?

Many popup plugins are clunky to work with, have limited functionality and often don’t consider the experience of the site visitor at all. Site owners get hassled by annoyed readers and decide popups aren’t for them, sacrificing their valuable mailing list in the process.

Pippity makes it extremely easy to create effective popups that behave in ways that interrupt the visitor of the site as little as possible. With analytics and A/B testing, you can even see if your popup is driving away traffic and make changes accordingly.

What benefits/results can marketers expect from using this integration?

Many site owners are happy with even a one percent conversion rate of their opt-in forms. With Pippity, it’s normal to see a 400 to 500 percent improvement rate. We sometimes see conversion rates of popups over 10 percent (here’s a Pippity customer with a 14 percent conversion rate)!

Why should AWeber customers connect to Pippity right now?

How many visitors this month have come to your site, enjoyed the content and then left, perhaps never to return. You may be losing leads right now.

It doesn’t have to be that way. It takes five minutes or less to get your first Pippity pop up live, and start converting visitors into long-term fans and customers.

What’s the pricing model? Is there a special offer for AWeber clients?

Site owners can start growing their list starting at $49 per year for a single site. We also offer plans for five sites and unlimited sites. Plus, AWeber clients can get 33% off any plan with the coupon code AWEBERONLY.

How can I get started today?

2. FormGet

Neeraj Agarwal, CEO at Magnet Brains. Twitter: @MagnetBrains

Who is this app best suited for?

Anyone who wants to create forms for their website, attract tons of visitors and maximize form conversion. For promoting and growing your business online, FormGet is your helping hand.

What sets FormGet apart from other, similar apps?

It is one of the easiest form-building solutions. Create and design any kind of form with just a few clicks. Easily create payment channels and collect payments for services via the form as well. FormGet has a powerful dashboard to manage multiple form entries (lead questions) and an integrated helpdesk system to communicate with clients in a real-time conversation. Additionally, form queries can be easily delegated to different team members. In all, you can quickly create forms, manage lead requests, track forms and analyze sales performance with just one app.

What benefits/results can marketers expect from using this integration?

  • Create branded, mobile-optimized forms to increase conversion
  • Collect payments via forms
  • Manage lead details and sales queries from one dashboard
  • Access form analytics and tracking

Why should AWeber customers connect to FormGet right now?

With the help of AWeber’s integration in FormGet, one can get customers’ contact details like name and email ID directly from FormGet forms to the AWeber dashboard. That means you can create forms and do email marketing, all on a single platform.

What’s the pricing model? Is there a special offer for AWeber clients?

The basic FormGet price is $95 per year, which provides 10 form limits and unlimited form entries/messages. FormGet also provides plans for larger businesses and agencies.

How can I get started today?

3. Raven Tools

Arienne Holland, Director of Marketing and Customer Experience at Raven Tools. Twitter: @RavenTools

Who is Raven Tools best suited for?

Raven is great for smaller to mid-size online marketing agencies looking for efficiency and professionalism. Raven helps teams collaborate quickly on SEO, social, PPC and content marketing campaigns from one central location. Then it makes client reporting as easy and automated as possible, with brandable reports, so agencies can emphasize their value.

What sets Raven Tools apart from other, similar apps?

Most modern online marketing agencies use a variety of tactics to meet their clients’ business goals, such as SEO, social, email, content marketing and so on. Raven gives these agencies an affordable, effective option for managing and reporting on all of those campaigns. There’s no need to jump from tool to tool or manually compile reports from a variety of data sources.

What benefits/results can marketers expect from using this integration?

To quote one of our customers: “Raven Tools allows us to speed up our reporting process and keep track of metrics that are important to us and our clients. The more efficient we are – the higher value we can provide to our clients.”

Why should AWeber customers connect to Raven Tools right now?

Email marketing is a key online marketing tactic. In fact, it’s a primary tactic for how we market Raven itself. But usually, it doesn’t happen in a vacuum. Perhaps there are related social campaigns, or content marketing with a lead capture form. No matter the tactic, consider the effect of those campaigns on your client’s website. Are they paying off in terms of Google Analytics goals and conversions? Raven helps you tie all of that information together and report on it in a way that’s meaningful to your clients.

What’s the pricing model? Is there a special offer for AWeber clients?

Right now, Raven has two pricing plans: $99 per?month and $249 per?month. Our prices are very competitive, so we don’t usually offer discounts. However, if you’re serious about using Raven, we’re offering AWeber customers 50 percent off their first paid month. Just send us an email at

How can I get started today?

4. AW Pro Tools

Jack Born, Founder of AW Pro Tools. Twitter: @AWProTools

Who is this app best suited for?

AW Pro Tools gives you the power to segment your list automatically based on triggers. What this means is that AW Pro Tools will move your subscribers to the “best match” list based on automation rules that you set. As each subscriber interacts with your marketing, AW Pro Tools will instantly adjust your follow-up marketing based on what links they click, what pages they visit and even which videos they watch.

What sets AW Pro Tools apart from other, similar apps?

AW Pro Tools is the only app designed specifically for AWeber users that want to automate their list segmentation. If you’re already using AWeber, AW Pro Tools gives you the benefit of trigger-based marketing automation.

What benefits/results can marketers expect from using this integration?

AW Pro Tools can help grow your sales and decrease your opt-out rates by automatically making your followup marketing more relevant to each subscriber based on rules that you set.


Moving Subscribers

Tagging Subscribers

Restarting Follow Ups

Why should AWeber customers connect to AW Pro Tools right now?

If you want to segment your lists based on automated rules, AW Pro Tools makes it simple. Instead of sending the same follow up messages to all subscribers, AW Pro Tools helps you automatically tailor your marketing to match what interests your subscribers most.

What’s the pricing model? Is there a special offer for AWeber clients?

Currently the pricing is $29.99 per month after a 14-day free trial. For a limited time, AWeber users can lock in an annual discount using promo code AWEBER and decide later if AW Pro Tools is a great fit for your marketing automation.

How can I get started today?

What’s Next?

These apps run the gamut from helping you simplify email campaign management to enabling you to create more effective, lead-generating forms. We hope to hear your feedback on these apps.

Meanwhile, if you missed our recent roundups, you can catch up (June, May, April, March, January) or head over to our App Showcase to explore the variety of third-party integrations and make the most of your AWeber account.

What other apps are you looking for? How have our featured integrations been working for you? Tell us in the comments!

Olivia Dello Buono and Kristen Dunleavy contributed to this post.


  1. Christian

    7/2/2014 9:12 am

    With email marketing, there is a good ROI that
    can be had by building a list of targeted customers you can market to.

    I didn’t appreciate list-building as I used to
    but now I see it as essential.

  2. Hunter Boyle

    7/3/2014 9:33 am

    Thanks for the feedback, Christian. Unless you’re building a solid list, and sending relevant and high-value content, email is just another tool that won’t provide the ROI you want. List growth is all about value exchange and striking a chord with your best audience. Keep us posted.

    Cheers — Hunter

  3. Jim Riley

    7/3/2014 12:52 pm

    FormGet connects with Aweber thats great. I love aweber and use FormGet for building quick forms.

  4. Jennifer

    7/27/2014 3:48 pm

    Thank you very much for the overview! I’m just starting out (recently completed the ClickMinded Internet Marketing Course) and will definitely check back next month for next summary!

  5. Martin

    8/20/2014 3:12 am

    Very useful Post. Thanks

    One of the problems with Pop-ups (whether On-Page or Exit Pop-ups) seems to be that they don’t work, or are not reliable, for Traffic arriving via a Mobile Phone or Tablet.

    As increasing amounts of Traffic now derive from Mobile / Tablet Traffic, this is a real issue.

    Does Aweber know of any Pop-up Software / Services that overcome this issue?

  6. Lynette Young

    9/26/2014 1:37 pm

    We’ve got hundreds of mobile responsive sign up forms, no need to worry about another product! If you need help, reach out to our Customer Solutions team, thanks! — Lynette Y.