How To Make Money With An E-course

E-courses are great for you and the people who want

E-courses are great for you and the people who want to learn from you.

Have a blog but no product to sell? Sell an e-course that teaches people something related to your niche.

The best part is, you can earn a passive income for a long time after setting up your e-course just once.

If you’ve never run an e-course before, here’s some reasons why you might want to, plus some ideas to get you started.

First, The Why

There are two big reasons you’d want to run an e-course:

Easy Money

Selling an e-course is a simple way to make money with your skills. You have special knowledge that people will want to pay to get. Use it to supplement your income.

And it’s a way to show off your products, prompting more sales.

Set It Up Once, Make Money Off It Forever

E-courses are easy to set up and they run themselves.

All you have to do is write your content and set it up once and you can run it again and again, bringing in more passive income with just a day or two of work setting it up.

Now, The What

“But what could I teach paying students?” you ask.

Part of this depends on your industry and part of it depends on your skills. Your course should be related to your business and needs some kind of catch – what can you teach that someone else in your industry can’t?

We’ve got a few industry-based ideas to get you started:


DIY is huge right now, no small thanks to sites like Pinterest. Start a beginners’ crafting course for people who are new and want to latch onto do-it-yourself trends.

Do you have a secret technique that makes your crafting easier? Share your insider info in an e-course.

Use the holidays to your advantage. Run a course on crafts people can make as gifts for the winter holiday season.


We’ll start out with the obvious. Teach people the secrets to successful blogging, or how to launch their own blog in a month or a week.

Or, run an “expert series” with your top social media and blog marketing secrets that led to your own success.

Got a special niche? Run an e-course around that. If you’re a wedding blogger, you might want to run a class for brides who want to DIY their weddings. Find areas in your niche that your readers would want to delve into more.

Business Owners

You own a business, so you obviously know a thing or two about the ins and outs of setting up shop. Help other aspiring business owners with an e-course on setting up your own business.

The more niche you can make your advice, the more valuable you’ll make your course. Think things like the rules for setting up a business in a particular state or de-mystifying the tax preparation process.


Run an advanced course on editing photos in Photoshop, with all the nifty tricks you’ve been using for years.

What about a comprehensive course on smartphone photography? You can cover editing apps, photography principles, getting the right lighting, fancy tools they should or shouldn’t use.


Are you a decorator? Teach a course on the basics of home design to new homeowners.

Are you a web designer? Teach people how to code a website in a month.

Are you a fashion designer? Teach your followers how to sew their own wardrobe with a series of online tutorials.

Pet Bloggers/Pet Store Owners

How about a “Train Your Pet In One Month” course? Or advanced pet training for owners whose pets are already well-behaved?

How To Set Up?

Running a paid e-course with AWeber is super simple. We’ll cover setting it up in 4 easy steps in our next blog post. Sign up for email updates from our blog so you don’t miss it!

What’s the most valuable thing you have to teach your customers? Share your ideas with us in the comments!


  1. Deon

    6/11/2013 3:45 pm

    Cool tips. I’m actually in the process of setting up an e-course now. It is on the ins and outs of residential rentals in South Africa. These tips really help to get one’s head around the concept of packaging valuable information online.

  2. Wendy

    6/11/2013 3:51 pm

    Such a great idea and I think I have heard it many times before. However, this time I HEARD it! Thanks.

  3. Mark

    6/11/2013 6:20 pm

    Hi Rebekah, i agree you have to build up your own product in order to succeed in the internet marketing industry. I can also suggest to submit tutorials to free tutorials websites. That way you can also drive traffic back to your site/landing page and increase the list building rate and therefore the sales. Great tip, thanks for sharing.

  4. Mooshie

    6/11/2013 7:07 pm

    Really? You’re not actually going to provide what the heading says, “How To Make Money With An E-course”? Just the first teeny bit?

    Now I’m sad 🙁

    OK how about you change the heading to say “Part 1” so we don’t get so disappointed when the post doesn’t actually contain what the heading says – that will help tremendously. Many thanks in advance!

  5. Bruce McNatty

    6/12/2013 5:17 am

    Great idea indeed – I can see how and why people are selling e-books, etc., but an e-course is not something that would have even occurred to me, mainly because it sounds so much of a challenge. I was also thinking, how many people in this day and age, (ie., when we all seem to have ADD, as far as anything internet related is concerned), would even have the focus to see an e-course through to the end, if they did enrol. But maybe that’s not the point anyway, so long as they enrol….Thanks for this, and I’ll be looking out for the four steps in the next blog.

  6. Debra

    6/12/2013 7:15 am

    I’m looking forward to reading the next post. I’m planning on offering several short courses, and am brainstorming for simple ways to present the material.

    Right now, I just thought my students could download an ebook, along with multiple short instructional videos. The large file size is one issue I’m trying to work out – for potential bandwidth issues at my end, and long download time at my students’ end.

  7. Jennifer Hoffman

    6/13/2013 12:47 am

    Great advice except it doesn’t contain the warnings about how to protect your emailed content, prevent file sharing and limit availability — emails are forever. I had an illegal share situation on one of my ecourses that resulted in 50,000 illegal downloads of 4 different files. I’m glad that my work is popular but not happy with the person who shared it (she got an invoice for $5 million from my attorney). While it’s possible to do this and I do it often, with fantastic results, the downside is the easy access which, although most people are honest and don’t share files, those that do can create a lot of problems for business owners.

  8. Jean Givan

    6/13/2013 3:03 pm

    Sweet. I’ve been thinking about that and you can through with pertinent info right on time. I’m still in the midst of building my business and generating a good level of steady traffic. Once that’s in place, I’ll double back and get my e-courses off the ground. Thanks for the heads-up. Insightful.

  9. Randall Magwood

    6/14/2013 5:25 pm

    I’ve been using E-courses for years now and it’s a highly effective way to sell online. I generally kept my e-courses to 7 days, but i’ve seen others who’ve extended their’s to 30 days. Now i offer a free ebook and provide my value in the free ebook, and also in the free email newsletter. Great post!

  10. Lior

    7/8/2013 4:22 am

    Hi Rebekah, Nice article.

    One thing I won’t always agree with you is that you “Do it once and make money forever”, because in most niches you have to update the content on a regular basis.

    Another thing I want to add is that you can use affiliate links (AKA sell other people’s products) in those kind of courses then you don’t need to have your own product.

    Hope it will give some ideas to other readers…


  11. Michael Milas

    7/26/2013 12:14 pm

    Great ideas. I have set up a few e-courses over the past year. The first time I did, this is what was recommended to me. I already had a blog about designing webpages with some video tutorials. My fried said, “Why don’t you just take all the information on your blog and put it in a step by step e-course.”I already had the content aside form a few new posts and videos. I organized it all in a download zip. Created a download page and put the ad for the e-course right on my blog. If you already have dedicated blog readers you get some sales right away. I found blogs can be kind of confusing. There is a lot of good content but to get the whole picture you literally have to jump around form blog post to different blogs and so on. It can get kind of confusing. So when a dedicated reader gets the opportunity to have you entire blog knowledge base laid out into a step by step action plan, they snatch it right up. Great idea for the DIY people as well.

  12. Yvon Prehn

    10/8/2013 2:40 pm

    VERY UPSET with this post and an example of the worst kind of email–a promise of something “How to make money with an e-course” and then when you read it, it is a basically a bait and switch to get people to sign up for your newsletter.


    Topic a great idea and I’d like to know more, but was extremely disappointed in you for doing this.

  13. Sheila

    10/9/2013 7:53 am

    Wendy …

    This article is very instructive. I’ve not created an eCourse, but wish to start. I develop principles and practices for parents raising teenagers. Is there a standard “structure” for creating an eCourse … despite the subject? I don’t know what the layout of an eCourse is … the components. Can you help me with that? Thanks much. Shalom!

  14. nildakling

    11/30/2013 11:17 am

    Wonderful article! We will be linking to this great post on our site.
    Keep up the good writing.