How Consumers Are Shopping For The 2013 Holidays
Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping.
Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition:
So Here’s What To Do In December
Tip #1: Send Those Online Offers. They’re Essential.
Online shopping is a bigger deal than ever, and if your store’s online as well as your offers, you have an even bigger advantage.
And start now. We fully support spending the holidays with family, friends and festivities, so we recommend setting up those offers ASAP and scheduling them for later (here’s how).
Tip #2: Promote Gift-ables. Also Promote Self Gift-ables
Turns out, 76% of Thanksgiving weekend shoppers were shopping for themselves as well as their giftees. So keep that in mind and hit your customers up with a self-gift sales pitch. ‘Tis the season.
Tip #3: Reconsider Relying On Gift Cards
Gift cards and gift codes have been popular last-minute shopping solutions in the past. But Pam Goodfellow, consumer insights expert, reported that gift card purchases Thanksgiving weekend were down 9.2% from last year.
So for the December holidays, consider: What can you offer that would make a more personal gift than a generic gift card? And how else can you solve last-minute shopping needs?
And Send Those Offers As Soon As You Can
Now that the planned shopping sprees of Thanksgiving weekend are over, the hustle and bustle of holiday celebrations have set in. People need to instantly search and order gifts. They need door-to-door delivery. And they want it for free. (Free Shipping Day is the 18th. Hint, hint.)
With your site ready and store ready, go send an email offer. It’s your month to make sales.
(If you still need to get your site and emails ready, you can get them up and perfected in 5 hours – here’s the (free!) walkthrough.)