Holiday Emails You Should Prepare Now
Now that it’s fall, it’s time to start working on your holiday emails. Not only that, you’ll even want to start sending some of them out soon.
The next few months will be busy for sure, and you want to be on your subscribers’ minds in the shopping months to come. While it may still feel too early to start talking about the holiday season, there are certain emails you should get out sooner rather than later so they don’t get lost in the holiday bustle.
We’ve got some examples of what you should start sending soon and why.
Share Your Catalog
In the past, you’d receive a catalog in your mailbox, but these days you can set up digital catalogs. Catalogs show all or most of your products for sale, and can be made as a simple PDF or created through a paid service paid service.
When to Send: Unless you have special holiday pricing, a catalog can be useful at any time. Keep in mind that if you plan to attach the catalog to your email, it needs to be less than 2 MB. To avoid delivery problems, it’s highly recommended that you host documents online.
Check out how Intermix announces their catalog in this email:
With the holidays approaching, a catalog gives your customers the ability to peruse though your products and generate ideas for their own wish lists or gifts they plan to get others. If you’ve already shared your catalog earlier in the year, you can segment the message so the ones who already received it just get a reminder, while the ones who haven’t seen it get the full introduction to it.
If you know what items are going to be in high demand, you’ll want to start accepting pre-orders before the product is released.
When to Send: October, or based on when product will be available
Take a look at Vosges Chocolate’s email inviting pre-orders:
Allowing customers to start shopping early can lead to more sales. While they’re purchasing one item, they may think of another, then another, etc. You can track who has purchased items, and send a message to that segment with an upsell or cross sell.
If you host events, connect people to places who do host events, have a catering service or offer any other services a party would need, you can start promoting these services for holiday parties.
When to Send: End of October through November. You don’t want to be too early or they’ll forget, but you also don’t want to be too late and have them already booked somewhere else.
The restaurant Buca di Beppo invites subscribers to book holiday parties at the restaurant:
Just as you are working on your holiday emails, other companies are also working on their holiday plans. Remind subscribers that you can help with holiday party planning, emphasizing how your service can help them out.
Offer Gift Guides
Gift guides offer ideas on what to buy for others. This can range from family members to coworkers to last minute ideas. Everyone usually gets stuck on someone in their holiday shopping, and gift guides provide ideas for those suffering from “gifters block.”
When to Send: November through December. Chances are your customers will purchase the gifts they know they want to get first, but you want to provide a resource they can refer to when they’re ready.
Diesel does this in a fun way:
While it may take extra time to create a gift guide, there is not only the potential for more sales but showing you care to help subscribers can improve your relationship with them.
Advertise Store Hours
Changing your store hours for the holidays? Don’t forget to let everyone know! You can use global text snippets in your AWeber account to set and manage your store hours in one place. Once you create the snippet, you’ll have a variable you can insert in your messages that will automatically insert the hours you set for that snippet.
When to Send: This will depend on your industry. For example, if you’re in retail you’ll want to let your customers know you will be open longer, and this can be sent a few days before that begins. But if you have a professional office, you should send an email a few weeks before the holidays letting people know what days you’ll be closed.
See how Marilyn’s Bakery handles this:
People are going to start spending more time shopping, and most businesses accommodate that by staying open longer. However, if your customers don’t know that you’re open later, they won’t be coming in your store.
Check Out the Holiday Lookbook on Wednesday
We’ll be releasing a lookbook of Christmas email examples from the 2010 season later this week. It’ll be free, so come back Wednesday and get inspired!