Using Email to Grow a Community: AWeber Talks to User Ramit Sethi

I had an opportunity to sit down with AWeber customer Ramit Sethi and talk about how he’s using email marketing to market his business.

Ramit writes about personal finance at and uses email to market that site, his book and other products.

We talked at length about topics that many of you may have questions about when creating, managing and optimizing an email campaign. Today, with a little help from our YouTube channel, we’re going to share those with you.

Using Email Marketing to Grow a Community

In this video, Ramit shares how he:

  • Uses email to grow/nurture his community
  • Measures success
  • Values feedback
  • Handles the volume of incoming email and why he believes in being accessible (and doesn’t use a do not reply address)

Starting an Email Marketing Campaign

In this video, Ramit shares:

  • How he started email marketing
  • How often he sent emails to subscribers
  • What he put in his emails
  • How many autoresponders he’s sending

More Videos Now At Our YouTube Channel (And More Coming Soon!)

For a couple more clips from our interview with Ramit, head over to our YouTube channel.

There, you’ll find videos on:

  1. How he increased his open rate by 50% in 7 days
  2. How he got traffic to his site before email (what he did to get people there in the first place so he could start building his list)

Go to AWeber’s YouTube Channel

We’ll be publishing more clips from this interview there soon, so be sure to subscribe to our channel to get notified about new videos!


  1. Mark

    7/31/2009 12:03 am

    Edited version (apologies:)

    Aweber continues to impress by going far beyond the mere marketing of an effective service. They are always looking for ways to help their customers better understand how to reach out to their own customer base. Like the growing giants of the on-demand world (37signals, Zendesk, etc) they help their autoresponder customers understand how to leverage the power of the technology in many different realms and applications across different industries. And by featuring such specific accomplished customers like Ramit Sethi, other AWeber customers can begin to see themselves in the equation, and can imagine the possibilities through this living example. More than ever before, customers are yearning for this level of involvement from their vendors; to the point where you almost feel that the vendor is a partner in your business, with a vested interest in your success. And perhaps this is AWeber?s strength: They DO realize this lifetime value of a customer, and that your success is ultimately theirs as well. Great post. I?m glad to call AWeber my new partner.

  2. Charles Kirkland

    8/1/2009 10:57 pm

    You Dudes ROCK>>

    I would love to hear more case studies from about how other people are using Aweber and results they are having. The idea of just asking your list about how often and what type of content was something that I have never even thought of doing.

    Keep up the good work.

  3. Yee Shun Jian

    8/3/2009 3:23 am

    That’s great content! Thanks for overdelivering once again =)

    Yes, I agree with Charles… More case studies please!

  4. Codrut Turcanu

    8/4/2009 4:26 am

    Wow, video interview content, that rocks!

    I’d love to get a lot more similar blog posts, sincerely 🙂

    And btw, screen capture vids would be a cool idea too…

  5. Need a boost with your autoresponder sequence?

    8/4/2009 7:41 am

    […] marketing and which I thought worth sharing. You can watch the first couple on the Aweber site: Using Email to Grow a Community: AWeber Talks to User Ramit Sethi Or, you can just watch all of ’em here: YouTube – emailmarketing’s Channel There’s some really […]

  6. Simon Plant

    8/4/2009 8:03 am

    Great videos more please !
    Especially like the comments about unsubscribers I sometimes feel like I somehow failed when I get someone unsubscibe but you can’t please everyone!

  7. Jim Cotton

    8/4/2009 11:04 am

    Veerry nice. Like the layout and content, ans, as Simon say, "more, please!"

    I am a little jaded about the delivery from uTube. I have a very good, broadband connnection, but Utube is not keep up; content freezes several times during presentation.

  8. Simon Plant

    8/4/2009 11:54 am

    Is there a Forum for Aweber?

  9. Justin Premick

    8/4/2009 2:15 pm

    Hey all,

    Thanks! Glad you guys are liking the videos. We’re hoping to do more of these in the future, and you’re giving us plenty of reason to 🙂


    There’s the blog here, and our Facebook group, but technically speaking there’s not a message board/forum.

  10. simon plant

    8/4/2009 2:24 pm

    Thanks Justin shame about the forum, might be worth thinking about so we can all share some tips and get therapy!

  11. Justin flitter

    8/5/2009 12:24 am

    Thanks to Mark for his comment about Zendesk. I really appreciate the acknowledgment. Its all about sharing more helpdesk karma and its about finding out about HOW our customers use Zendesk too.
    Great videos guys, so much useful content here. ill check out the you tube site to.


  12. Lalitha Brahma

    8/5/2009 8:51 pm

    Very nice short Video. I like the way Ramit explains about not taking "unsubscribing" personally. A small responsive list with hogher open rates/click thru is far better than having a massive list. Thanks to Aweber team and Ramit

  13. Jared

    8/7/2009 5:37 am

    Great Video, I really like short 4-5 minutes videos. Nice work going to have to subscribe to your youtube channel I need a little help here. Thanks!

  14. Carol Briney

    8/9/2009 6:55 am

    Thanks for the awesome content! I reallly enjoy working with aweber because your customer service is so outstanding. What a joy it is to have a company care about my success!

    You are appreciated!

  15. Vijay

    8/10/2009 11:26 pm

    Hi, Nice to have the case study about users who have large lists, and how to utilize the list.
    So here it is, get the list, get them engaged(autoresponders), build a valuable funnel.

    Got it… time to build my sales funnel.

  16. Richard Bligdon

    8/11/2009 10:32 am

    Great arcticle.

    I am not new to autoresponders,but I am new to AWeber and despite the fact that I am a ‘techie’,it’s still great to see that AWeber is easy o the eyes and easy to use.

    I’ve used some ugly text -based autoresponders on ocassion,so I can say AW us a relief!

  17. Tom Trush

    8/11/2009 12:49 pm

    I really like the video interview format. Great work!

    That was refreshing to hear how much Ramit focuses on putting out valuable content and keeping his community happy — instead of just pitching products. I just subscribed to his newsletter.

  18. David Griffith

    8/27/2009 6:55 pm

    Liked the content and the video interview format.

  19. Does Your Blog Content Wither and Die? Revive It!

    8/28/2009 10:06 am

    […] our recent video interview with Ramit Sethi, he talks about doing this for his site […]

  20. Lalitha Brahma

    9/16/2009 9:50 am

    Thanks Justin. I am so proud and blessed to have Aweber as my Services Provider. Asking your list what you want is such a straight forward strategy, but for some reason, I have been putting off. Now I am motivated to take action, after watching what Ramit said.

  21. Gama Seva

    9/16/2009 9:58 am

    Great video CS! The thing is I really suc k on writing contents/newsletter.

  22. Dominic

    9/16/2009 10:03 am

    Awesome video. Great stuff to think about and start applying!!

  23. Alexandra

    9/16/2009 10:50 am

    thank you guys. You make some good points.

  24. rhonda gessner

    9/16/2009 12:17 pm

    Awesome content and I love the short videos…you guys just get straight to the point. Thanks!

  25. Walter Seward

    9/16/2009 1:27 pm

    Yes I agree with you emails / social networking works to build a solid list of people who are intereste in what you do. – – IF you DO NOT SELL at them !

    the sales will follow later. without pitching your deal.

  26. Michael S.

    9/17/2009 2:54 am


    Talk about ‘pearls of wisdom’.

    Ramit shares a number of little gems in these easy to watch videos.

    I am going to start adding his methods into my own email marketing mix asap.

    Thanks for giving us such useful stuff AWeber.

  27. Mike Mott

    9/17/2009 5:35 am

    Thanks for the videos, food for thought particularly on the sales funnel

  28. Subscriber Fatigue: 7 Steps To Kick It

    12/8/2009 11:23 am

    […] Check out more of Sethi’s thoughts on building an email community. […]

  29. Our Top Posts From 2009

    1/7/2010 3:16 pm

    […] Using Email to Grow a Community: AWeber Talks to User Ramit Sethi On his personal finance site, Sethi teaches his readers to be rich. Here, he gives a bonus lesson in email marketing success. His tips on building an email community are as valuable as gold. […]

  30. AWeber User Chris Garrett on Autoresponders, Incentives and Testing

    5/13/2010 9:34 am

    […] Ramit SethiRamit Sethi uses email to build a community around personal finance. […]

  31. joan ringo

    7/21/2010 6:28 am

    I started using AWeber recently and i must say that i have increased my online sales at least 30% since i first started using it, it really is tremendous stuff!

  32. How To Give Back As An Email Community

    9/16/2010 8:21 am

    […] better person. There’s even an underlying benefit for you: giving as a group strengthens the email community you’re trying to build, leading to stronger response to your messages in the […]

  33. Liz

    9/28/2010 11:34 pm

    Has anyone ever used Constant Contact before switching to AWeber? If so, can you tell me the benefits you have found in AWeber?


  34. james @littlenomads

    8/4/2011 4:48 pm

    Great content – thanks for sharing would be keen to see more case studies..

  35. Tam

    5/31/2014 1:46 pm

    I’m probably the only person here that did not appreciate the videos and that’s for the simple reason that they are not captioned for the Deaf customers of aWeber. Can we get some captioned or subtitled videos please so we can have equal access to learning, like your hearing customers do?

    Thank you, would really love to get this information and learn as well! 🙂

    Thanks again,