Get Your Emails Delivered (A Guide)
Mr. Email Marketer is hard at work at his desk,
By Amanda Gagnon July 30, 2013
Mr. Email Marketer is hard at work at his desk, firing off emails. He’s doing a great job – he’s got link tracking set up and alt text in place – and he’s feeling kind of sassy.
He’s been pleased by a recent upsurge in clicks through to his site, but today as he keeps refreshing his QuickStats, the number of opens and clicks aren’t ticking up as highly as he’s expected.
In fact, he’s getting worried. They’re not moving much at all. In fact, I’m getting worried, too. Let’s find out what’s going on, shall we?
Across Town, in a Mammoth Brick Building…
The servers of an immense email client (we’ll call it HappyMail) hum and whirr. Inside the computers, complex algorithms detect emails coming into the HappyMail system, bound for its users’ inboxes. And they start sorting.
Deflecting that suspicious-looking message to the junk folder, sparring with skeevy subject lines, inspecting a heavily imaged message carefully before finally letting it pass – this filter is busy. The HappyMail inboxes are hip, happening spots to get into, and the filter is their bouncer.
This bouncer isn’t human, though – it’s more cyborg. Programmed by humans to evaluate each email based on spamming trends, user engagement and IP reputation, they still lack the common sense and judge individual message content.
While they do a kick-ass job fighting crimemail, a few times, their well-meaning nets entrap some innocent, though perhaps suspicious-looking, emails and refuse to release them.
Today, it looks like email marketer’s message got caught in those nets. It’s unfortunate, because he worked hard on it, but with million of messages pouring through the system every hour, his email is a drop swept away in a torrent.
Luckily, this doesn’t happen to Mr. Marketer’s messages often. His email service provider’s been working hard to establish a good reputation for all emails coming from their system, and Mr. Marketer’s been pretty careful, too. But he’s gotten a little careless lately, and there are some steps he knows he’ll need to take to have more success with his next emails.
Let’s Make Sure This Never Happens to You
With a little care, you can keep your own emails from dropping off the grid. While AWeber takes some significant measures to ensure our users deliverability, some steps fall into the sender’s (your) domain.
To make the steps easy for you, we’ve written a guide. Download it here, and happy delivery!