Get Your Emails Delivered (A Guide)

Mr. Email Marketer is hard at work at his desk,

Mr. Email Marketer is hard at work at his desk, firing off emails. He’s doing a great job – he’s got link tracking set up and alt text in place – and he’s feeling kind of sassy.

He’s been pleased by a recent upsurge in clicks through to his site, but today as he keeps refreshing his QuickStats, the number of opens and clicks aren’t ticking up as highly as he’s expected.

In fact, he’s getting worried. They’re not moving much at all. In fact, I’m getting worried, too. Let’s find out what’s going on, shall we?

Across Town, in a Mammoth Brick Building…

The servers of an immense email client (we’ll call it HappyMail) hum and whirr. Inside the computers, complex algorithms detect emails coming into the HappyMail system, bound for its users’ inboxes. And they start sorting.

Deflecting that suspicious-looking message to the junk folder, sparring with skeevy subject lines, inspecting a heavily imaged message carefully before finally letting it pass – this filter is busy. The HappyMail inboxes are hip, happening spots to get into, and the filter is their bouncer.

This bouncer isn’t human, though – it’s more cyborg. Programmed by humans to evaluate each email based on spamming trends, user engagement and IP reputation, they still lack the common sense and judge individual message content.

While they do a kick-ass job fighting crimemail, a few times, their well-meaning nets entrap some innocent, though perhaps suspicious-looking, emails and refuse to release them.

Today, it looks like email marketer’s message got caught in those nets. It’s unfortunate, because he worked hard on it, but with million of messages pouring through the system every hour, his email is a drop swept away in a torrent.

Luckily, this doesn’t happen to Mr. Marketer’s messages often. His email service provider’s been working hard to establish a good reputation for all emails coming from their system, and Mr. Marketer’s been pretty careful, too. But he’s gotten a little careless lately, and there are some steps he knows he’ll need to take to have more success with his next emails.

Let’s Make Sure This Never Happens to You

With a little care, you can keep your own emails from dropping off the grid. While AWeber takes some significant measures to ensure our users deliverability, some steps fall into the sender’s (your) domain.

To make the steps easy for you, we’ve written a guide. Download it here, and happy delivery!

Check It Out


  1. Mike C Smith

    7/30/2013 4:28 pm

    So much you need to know to ensure one gets it right. That’s why I think Aweber does such a good job of keeping us up to date with info we need in our work.
    thank you

  2. Julius Minor

    7/30/2013 4:33 pm

    Thanks for the guide.. I started off with Aweber, then tried other services. I’ve since came back and been here ever since..

  3. Randall Magwood

    8/8/2013 12:43 am

    Love the guide. So many people get email marketing wrong, and blame changes in the “marketing” game for their downfall. But email marketing can be so much more profitable – but only if you can get your emails delivered, and read.

  4. Amanda Gagnon

    8/8/2013 9:37 am

    Mike – You’re welcome, absolutely, and anytime you have a question, don’t hesitate to ask.
    Julius – Glad you came back! We’re continually adding more features and options, so send us any suggestions or requests you have.
    Randall – I’d just like to note that you’re always so positive in your comments; thanks very much for that. Also, you’re absolutely right. (And feel free to share the guide. :P)

  5. Paul B. Taubman, II

    8/18/2013 5:05 pm

    Great post! Thanks for clarifying how some things work out there! I have always wondered what causes a bounce to occur. I always thought that if was becuase an email address was no longer valid.

    Time to download and devour your report! Thanks for sharing, Amanda!

    Be Well.