Want To Double Your Blog Newsletter Readers? Here’s The First of 4 Tactics That Helped Us

Double Your Blog Newsletter ReadersBloggers: are you taking advantage of every opportunity to get more subscribers?

As you’re no doubt aware, subscribers are an essential element of a successful blog. They read more, comment more and return to your blog more than more passive visitors do.

So it’s in your best interest to encourage people to become subscribers.

One way to do this is by offering an RSS feed. Another way that many successful bloggers advocate, is the blog newsletter.

Well, if something’s worth doing, it’s worth doing well, right?

Over the next few posts, we’ll share four tactics we’ve found effective in growing our own blog newsletter. In fact, they’re responsible for over 50% of our blog newsletter subscribers!

Blog Newsletter Grower #1: Offer Subscribe Options At The End of Posts

The idea behind this is that if someone reads to the end of an article (especially if it’s a long/detailed on), s/he must have been particularly interested/impressed with the content.

So why not see if s/he wants more like it?

Additionally, if you’re writing a series of posts on a topic, someone reading an early post in that series may want to be notified when the next post in that series is online.

How Many Readers Can This Get You?

Sample Post at End of FormWe’ve been experimenting with signup forms placed at the end of posts for a while now (example: our recent post on increasing opt-in rates via social proof – click the image at left to see that signup form).

What have we found?

Over 24% of web signups to our blog newsletter come from forms at the end of posts.

And we don’t even do it for every post! In 2+ years and 100+ posts on this blog, we’ve done this only a handful of times. And many of the posts we’ve done it on are nowhere near the main page of the blog anymore, yet the signups keep coming in.

Think of your blog posts like sales letters for your blog, with each new subscriber as a successful conversion.

Your sales letter won’t be effective if you don’t tell people what to do, right?

Ask for the subscribe!

Next Up: The Single Page Of Our Blog That Brings In Over 30% Of Our Subscribers

Adding this page to our blog was almost a no-brainer – so much so that we forgot to do it at first!

But once we did, wow… did it ever start bringing in the subscribers.

I’ll introduce you to that post soon. Until then, try out putting a signup form in your post itself. You might be surprised at the results…

Update: the rest of this series is online – see the “related posts” section at the end of this post!

Want More Blog Newsletter and Email Marketing Tips?

Fill out the form below to join our blog newsletter and we’ll drop you a line when new articles are up.

We’ll also periodically send you other email marketing tips we publish here. The newsletter goes out 1-2 times per week.

Naturally, as a permission-based email marketing company, we respect your privacy.


  1. Igor Kheifets

    1/13/2010 8:04 am


    your new Web Form Generator makes it real easy to
    add the subscription option at the end of the post.

    The rest of you guys, who is having trouble with figuring
    this out, just use the Post Layout Plugin and Aweber’s new
    Web Form Generator Software, that should do the trick.


  2. Lisa Kneller

    8/7/2010 4:02 pm

    Well, I added this form after my posts with html and it worked fine! Thanks for the tip. Anything that helps increase subscriptions is a very good thing. 🙂

  3. Shasta Sapper

    11/8/2010 10:06 pm

    Hey there, please tell us when we will see a follow up!

  4. W Pol

    1/11/2011 3:14 pm

    Hi….thanks for this good information.I’m so happy because it’s very useful for my thesis research.I hope you will keep updating your content constantly as you have one dedicated reader here 🙂

  5. Lisa Rothstein

    1/27/2011 3:07 pm

    Where in my WordPress blog does the Javascript snippet go for a hover webform? the instructions say to put it between the body tags but a WordPress blog does not have these. Is it in the custom css?

  6. Lisa Rothstein

    1/27/2011 3:09 pm

    P.S. It would be great if you edited the instructions in step 3 of webform creation to include this; not everyone uses regular html anymore with /body/ tags, etc.

  7. Ernie

    4/12/2011 8:29 pm

    I found a plugin where you can embed the aweber form and it will appear below all your post automatically.

    The plugin name is “Advertisement Management” and you can insert the the awebber Javascript Snippet to “Options 3 – Below post when open”

    Hope this helps.


  8. Christian

    5/11/2011 6:33 pm

    Hi guys,how can I create my own blog and how can I send my posts.

  9. DSO

    8/13/2011 10:17 pm

    wow….you guys seem soo much better than the several other companies out there. You offer so much more value!

    I look forward to working with you on my email and blog campaigns!

  10. Jarom Adair

    10/7/2011 11:56 am

    Here’s an email I just sent out to my list on this topic. You’d be welcome to use this as a blog post. It’s done good things for my blog and many of the people I’ve taught it to:


    Many businesses use a blog to attract new visitors to their website and build their email list. Informative, well-written blog posts are a great way to establish credibility with your audience and get them interested in joining your email list so they can hear more from you in the future.

    That being the case, here’s a simple thing you can do to make each blog post more effective at encouraging people to join your list.

    When you end a blog post, try using a “next step” paragraph. You tell your reader what the next step is, or in other words the next things they still need to do that you haven’t been able to cover in your blog post. Then invite them to join your email list to get future information on the next steps.

    For example, if I just finished an informative blog post on how to find potential customers through Facebook, I might typically end with:

    “…and that’s how you can find potential customers for your business through Facebook. Please let me know if you have any questions.”

    But a “next step” paragraph might look like this:

    “I hope this article has given you some good ideas on how to find potential customers through Facebook. Now that you’ve found them, the next step is to know what to say to people as you make contact with them, how to properly introduce your business, and how to avoid common mistakes that people make when it comes to social marketing. I’ll be sending out information on these things by email, so if you aren’t on my email list yet then you can join below. Thank you for reading and I’ll see you in the next tutorial!”

    And then you want to make sure you place your email sign-up form right under your “next step” paragraph.

    This does several things at once:

    1) The end of your blog post is when your visitors are usually at the height of their interest in getting more information from you, and your email signup form is conveniently placed right there at the end of your post.

    2) Because you’ve mentioned several “next step” items of interest, visitors are even more interested in getting this information from you.

    3) Visitors are likely to give you an email address they regularly use because they want to see your future tutorials.

    4) If you focus in on one good tip and leave related information for future posts, your post will be shorter and much faster for you to write.


    I, of course, had a “next step” paragraph to finish this off, but it would probably be too promotional if you were to provide this to your audience.

    Let me know if you like this kind of information. I’ve got more.

  11. Rebekah Henson

    10/7/2011 12:17 pm

    Thanks so much for sharing your thoughts, Jarom!

  12. Jarom Adair

    10/7/2011 3:10 pm

    I’m glad you found them appropriate, Rebekah!

  13. Christa Gescher

    6/23/2012 5:49 pm

    For the people who do not use WordPress:

    How to create a simple form with name, e-mail address and submit button in 1 line instead of 3 lines? How about adding a form like this to the Web form generator? That would be great!

    Thank you!

  14. A

    6/14/2013 11:18 pm

    Where’s the next article?

  15. Crystal Gouldey

    6/17/2013 7:16 am

    Here are the rest of the posts in this series:
    Part 2
    Part 3
    Part 4