3 Ways to Build Your List with the Broadcast Archive

In an earlier post, we covered the cool new features of the recently redesigned broadcast archive. The new archive saves a web version of each broadcast in a central location, making it simple for you to share message content with subscribers new and old. With it, you are able to resurrect your dusty emails for new purposes and strengthen your existing relationships with your subscribers. But did you know that the broadcast archive can also help you build your list? Here’s how.

3 Ways to Build Your List with the Broadcast ArchiveIn an earlier post, we covered the cool new features of the recently redesigned broadcast archive.

The new archive saves a web version of each broadcast in a central location, making it simple for you to share message content with subscribers new and old.


With it, you are able to resurrect your dusty emails for new purposes and strengthen your existing relationships with your subscribers.

But did you know that the broadcast archive can also help you build your list? Here’s how.

Link to an Online Version

Link to an Online Version

Placing a link on your web form to an example of your newsletter shows that your intentions as an email marketer are crystal clear.

Given the chance to preview a real message, subscribers know exactly what they are getting into when providing their email address. There are no questions as to whether or not your campaign will apply to them, since they can sample your content beforehand.

This can also lead to a higher retention rate, because subscribers are better informed prior to signing up to your list.

Make the Most of Forwarding To A Friend

Make the Most of Forwarding To A Friend

When a subscriber forwards your email, your audience expands for a moment – a blip in eternity. And then it shrinks back, unless the recipient takes initiative and hunts down your sign-up form.

Now, the web version of your newsletter automatically displays a sign-up form. If your subscribers forward your emails to their friends, they will be able to sign up effortlessly.

Even better, you’ve just suggested subscribing to those who might never have thought of it at all.

Leverage Social Media

Leverage Social Media

Twitter and Facebook are fantastic complements to any email campaign, and now integrating them is even more beneficial.

You’ve had the ability to link to your archive in your Facebook status or tweet your newest newsletter to create some buzz and generate traffic for some time. You can even publish each broadcast to Twitter with one click.

Now, as with forwarding, that web form on the archive page means interested readers don’t have to hunt to sign up for more of you – the option is automatically available when they are directed to your archive from your Facebook or Twitter status.

How Do You Use Your Archive?

Using the new and improved archive, the full value of your campaign is available to all of your readers: past, present and future. It’s also a great way to get new subscribers when using these methods.

Do you have any interesting uses for your archived newsletters? We would love to hear about them!

19 Comments

  1. Joseph D. Shiller

    4/15/2010 1:07 pm

    Great tips Rebecca; thanks. After I broadcast to my list, I always use the archived version to send to my Twitter followers and my Facebook fans.

  2. Paul Taubman

    4/15/2010 1:24 pm

    Great! I already publish broadcast messages to Twitter – I was not aware that we can post to Facebook as well! I will have to look this one up! Awesome!

  3. Ron Orr

    4/15/2010 1:42 pm

    Great ideas guys. I like the idea of the online archives being used as SEO with Google, Yahoo, and Bing the most, that’s where you draw in many more subscribers from the keywords. The forward link also sounds great.
    Great addition to a great blog.

  4. Dawn Sillett

    4/15/2010 3:11 pm

    I’m very new to AWeber and very impressed with this.

    Not even on Twitter and Facebook yet, so I’ve got a LOT of catching up to do.

    Thank you for these tips – this is great stuff.

  5. Lalitha Brahma

    4/15/2010 8:32 pm

    Great value addition.
    When I click a direct link to an ezine issue, I find that the entire archive/previous issues are also displayed. This may drive away the visitor from subscribing, b’cos he may choose to read from the archive. Hence ,is it also possible to display direct link of an ezine issue without previous issues?

  6. Steve

    4/16/2010 2:49 am

    Yep another fantastic tip. I didn’t know about the Facebook tip either. Thanks for the great ideas.

  7. Jack Kuhry

    4/18/2010 12:27 am

    Thanks for the great info, the more social media training the more traffic you will get.. Keep putting out all the great value, I will use it today!

  8. joko surono

    4/19/2010 4:36 am

    Great ideas guys. I like the idea of the online archives being used as SEO with Google, Yahoo, and Bing the most, that’s where you draw in many more subscribers from the keywords. The forward link also sounds great.
    Great addition to a great blog.

  9. Hendry Lee

    4/20/2010 11:18 am

    Is there a way to disable this feature for specific list?

    While I realize the value of newsletter archive, I’d like to create customer-only lists… and send them information that are not for public eyes.

    I might be missing the obvious but playing in the "List Settings" section… I can’t seem to find any way to turn this off.

  10. Ron Davies

    4/21/2010 10:24 am

    Re-purposing archived newsletters into audio and video content, then publishing them through services like Kunaki.com is a great way to generate extra revenue from your list, while providing alternate medias for them to enjoy, while eliminating the need to create new content.

    Product development is one of our very strong areas, and most publishers are surprised when they see just how much great content they have in their Aweber newsletter archives.

  11. Rebecca Swayze

    4/22/2010 3:02 pm

    Thanks for your feedback everyone!

    Lalitha,

    At this time, any broadcast message that has been archived will be accessible from the archive page. I understand where you’re coming from, and I can certainly pass this on as a suggestion for you.

    Hendry,

    By default, this feature is “off” for each list before you enabled it. The only way to post a message to the archive is to check the Syndicate button on the message page before saving. If you haven’t syndicated the message, it won’t be visible to the public at all. Hope this has helped!

  12. Robert Deveau

    4/24/2010 9:37 am

    I need to start reading these blog posts more often. All along, I just thought AWeber was nothing but an autoresponder.

  13. Kathy Kirk

    4/26/2010 2:03 pm

    It would be really great if the templates had "forward this" and "twitter this" and facebook standard in the template so we didn’t have to add them in by hand.

  14. Gary Webb

    4/27/2010 1:54 am

    Great thanks for this, I am just sending out my first newsletter today and need all the little tips and tricks to get maximum exposure.

    I did not know that you can link to Facebook, I am getting on this now.

  15. James Clark

    8/12/2010 11:20 pm

    This is a great addition to AWeber.

    I think another good idea would be to have an AWeber newsletter directory. Create a category based directory and include those who want to be added.

    It would be a good way to discover new newsletters.

  16. Josh

    2/3/2011 5:38 pm

    Hi,

    I may be missing the obvious, but how do I place this at the top of my email broadcast:

    “Having Trouble Viewing This Message? View it Online as a Webpage.”

    Do I use some sort of {direct link} tag?

    Also, will that same solution double as a “Post this message on Facebook” using the FB share code and the same {direct link} call?

  17. das

    4/15/2011 9:04 pm

    can I build e-mail lists without others subscribing?

  18. Gus

    6/7/2013 5:37 am

    Looks like to be very efficient ! is there a users limit ?

  19. Crystal Gouldey

    6/7/2013 7:22 am

    Gus – You can archive as many messages as you want!