Beyond Email: 5 Tips for Marketing Your Business
Yes, email marketing can do a lot to get the word out about your business.
But as a business, you’ve got quite a lot of other irons in the fire. And you’d like them all to get hot.
We know that. We also know that when you do well, we do well. So we hunted up a few little articles that, alongside email marketing, can help you get your business to sizzle.
You don’t have to agree with every point, but each is worth a moment of thought.
We suggest putting your favorites into your own list. Then you can pull it out whenever you need inspiration – or a reminder of how to stay sane amid all you have to do.
Small sample: “Depressions, recessions, don’t matter. There’s $15 trillion in the economy. You’re allowed a piece of it.”
In an effort to keep search results accurate, Google Maps now highlights listings for businesses it suspects might be closed. Searchers who stumble on those listings have a chance to set the record straight.
If your business has a physical location, you may want to search for your listing and see if your status is in question. And if you’re not listed, for goodness sakes, register now.
If you’ve ever wondered why your business should be on social media (and what the heck it would do there), here’s your answer. (Make sure to pay attention to John’s advice on who to start engaging with!)
Serendipitously enough, if you take this approach to social media, you should end up with lots of great content ideas for your marketing emails!
Within two years, half (or more!) of the views of your web site and emails will happen on mobile devices.
Which means that (you’ve heard this a thousand times, say it with me now) now is the time to get ready for mobile.
This 10-step guide has your answers – with practical links to the tools you’ll need.
In case you missed the post on it, you can use QR codes to get email subscribers: people scan your code with their smartphones, you instantly invite them to sign up for your emails.
Making your codes is easy (again, see this post). The trick is getting them out to the public.
Fortunately, a few of those tricks are laid out here – 101 of them, to be exact – along with links to real-life QR marketing stories.
Are You On Fire Yet?
Put one or two of these in place, and you’ll start to see sparks. Implement all of them, and things will really catch fire.
And of course, if you want to keep the fire of your business blazing brightly, the best marketing tool of all is email marketing through AWeber – just look at what you get!
So if you don’t have an AWeber account yet, get yours now.