Advanced Email Marketing: Beyond the Basics

Email marketing is a really beneficial and easy way to increase your sales. Here are a few guides to help you get great results from your messages.

We know you’ve heard, but we’ll say it again – email marketing is the way to go when advertising your business.

A basic email marketing campaign is a really beneficial, not to mention easy, marketing strategy that you can utilize to increase your sales. The hard part is trying not to rush around cheering when you see your results.

But there’s even more to gain by refining your email list over time. You have plenty of options to prompt even better results from your messages. Here are a few of those options (and guides to help you with each):


Customers who remain inactive on your email lists (don’t open or click) aren’t doing you any good. There are many effective tactics that you can use to reach out to these subscribers with and bring them back to life.

Get the guide.


When you segment your subscribers, you divide them up into separate groups, which you can isolate and send targeted information. You can use this information in a variety of ways, such as offering special promotions to your most loyal subscribers.

Get the guide.


These are the stats that allow you to monitor and see important statistics from your emails – things like click rates and how many sales have come from a certain subscriber. After all, the stats don’t lie.

Get the guide.


Optimization is all about taking what you have and making it better – just like a successful email marketing campaign will do for your business.When it comes to email marketing, you want to have the most effective campaign possible.

Get the guide.

An Email Marketing Library

We actually have a library of guides that explain all of these processes, and many more!

Whether you are new to email marketing or a seasoned veteran, feel free to check out all the useful information in our guides. I’m willing to bet that you’ll learn something new.

If You Aren’t Emailing Yet

If everything looks interesting so far, but you’re still not sure about what exactly an email marketing service provider will do for you, I have great news:

You can play around with AWeber for an entire month for free!

We are also available to talk to you personally about anything you might want to know. And please don’t hesitate to leave your questions in the comments below.


  1. andrew

    7/22/2013 8:58 pm

    Great article, It’s funny how underutilised email marketing is. It’s easily one of the most cost-effective forms of promotion. I think you bring up a good point in regards to segmentation, and this is definitely overlooked. Thanks for that.

  2. Randall Magwood

    7/23/2013 1:28 am

    I’ve used a reactivation email letter to my list of inactive buyers, but it was a funny letter. From it i got 5 sales from a small group of only 30. I can attest that the reactivation technique definitely works.

  3. Tarek

    7/23/2013 3:15 pm

    hi dear Aweber Team,
    thanks 🙂

    I make 250$ a week with email marketing and still optimized all my campain.
    From Italy with <3

  4. GS&F

    8/15/2013 4:32 pm

    Thanks for all the guides. I think the analytics and optimization guides are the most important for us as an agency. We try to determine exactly where our traffic is coming from and how we can get more of it!

  5. Jackie

    10/3/2013 3:05 am

    Informative content. Email marketing is really great source of marketing. Thanks for updating.

  6. Email Marketing in Canada

    7/15/2014 3:15 am

    Amazing Post! Yeah, I fully agree with you, internet marketing is the most effective option for the advertisement of business. Thanks for the informative post.