9 Pinteresters for Email Marketers to Follow
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It’s the fastest growing American web site, so if you’re not on it, you might want to be.
Why join Pinterest, you ask, when your brand already has an established presence on Facebook and Twitter, and new social networks crop up and sink into oblivion every month?
Well, aside from the steady growth, its system lets you present your products an entirely different way: as image fodder for online bulletin boards. Beyond that, a handful (two, actually) of pinners with an eye for marketing have emerged.
By “following” these 9 trendsetters, you’ll get a steady stream of fresh ideas and inspiration for your own marketing:
One of the most-followed pinners for a reason. Though her wide array of boards covers party planning, fashion and food, Joy’s got a few boards practical enough for email marketers, especially those who design their own messages or dramatically alter their email templates.
Boards we recommend: Fonts, Graphic Design, Typography, and for branding, Packaging.
Sha is an infographic designer with an eye for a strong visual impact. While you might have a hard time pulling your eyes away from gripping images of How Robots Have Fun and Gifts for the Nerdy Designer, focus on the right boards and you’ll find information and ideas to help you design a better experience for your readers.
Boards we recommend: Infographics and Data for marketing research, UI Moments to help you create better user experiences and for change-the-world inspiration, Humans Make Me Proud.
Laura’s a straight source of online marketing resources: websites, tutorials, email campaigns, blogs, typography bits, suggested layouts and even motion graphics examples. She also has other artsy boards you might want to use as peripheral inspiration, including WordPress tutorials.
Boards we recommend:Her entire top row of boards, especially Email & Online Campaign and Tutorial.
Clara Spencer Phillips has quite an extensive email inspiration board that includes notes on what’s to like about each pin. If you’re selling tangible products, you may also appreciate her Products & Packaging board.
Boards we recommend: Email Inspiration. Enough said.
Ericka’s currently got 34 boards of pins, almost all of them helpful to email marketers. She covers packaging, product design, email ideas, poster art, illustration, typography, advertising, color combinations….
Boards we recommend: For all marketers: Advertisements, Infographics and Email Campaigns. For those designing their own emails, every board except Dogs and Puppies.
Bridget has a keen eye for unusual, eye-grabbing marketing, and she posts often enough that by following her, you’ll get a feed of fresh ideas.
Boards we recommend: Good Business, Good Design, Good Packaging and Good Marketing. And for those seeking a healthy work-life balance, Good Thoughts and Good Spots.
Speaking of work-life balance, you come up with the best campaigns when your mind’s clear and your body’s in order. Counteract all those hours spent marketing while hunched at a monitor with FitSugar’s tips.
Boards we recommend: Healthy & Energizing Snacks, Inspirational Quotes and Strike a Yoga Pose for those one-minute stretching breaks.
Dylan pins some fairly informative infographics which can inform not only your marketing campaign, but your business plan in general.
Boards we recommend: Infographics.
And of course, AWeber. We do study email marketing all day long, after all, and anytime we see an especially brilliant email or list-building tactic, up it goes on the pinboard.
Boards we recommend: Well, all of them, of course! But if you’re just getting started, you’ll probably want to follow List Building Examples, and every email marketer could benefit from Email Inspiration.>
Are You On Pinterest?
If you post email or marketing examples on Pinterest, give us a shout in the comments below and we’ll check you out.
We’re obsessed with brilliant marketing, and we can’t wait to see what you’re sharing!
Or, if you’d rather just watch the video:
Song featured in video: “Night Lights” by Learning Music