The (Real) 7 Deadly Sins of Email Marketing
By Crystal Gouldey October 11, 2012
We can all agree that deadly sins are bad: lust,
We can all agree that deadly sins are bad: lust, gluttony, greed, laziness, anger, pride and envy. No one likes them. But what’s more important is that each of them can translate into something you might be doing in your email marketing. Which means people might not like you.
We’ll look at how each of these sins applies to email marketing and provide instructions for finding your way back on the right path.
LUSTFUL For More Subscribers
How to put your lust to good use: Get excited about attracting the right subscribers. Research ways you can optimize your sign up process, utilize social media, split test your web form and put a form on every page of your site.
GLUTTONOUS With Emails
How to curb your appetite: Have you heard about the silverware with weights to make you think about eating? There are tools like that in email marketing as well: checklists. Use this handy checklist for every email you create and you’ll find yourself improving the quality of your messages.
GREEDY For More Sales
How to get more sales the right way: Think of every sales pitch as a conversation with your subscribers. Use a conversational tone as you explain your offer, how it helps your audience and why you or your company created it.
Too LAZY To Send Tests
How to start testing the fast way: Think you don’t have enough time? There are services that make it easy to test! Unbounce for landing pages, Padiact for forms, and AWeber offers split testing for broadcasts and web forms. Start with some simple changes and go from there.
ANGRY With Unsubscribes
How to soften the blow: Think of this as a learning experience. You can have them comment why they are unsubscribing, and use this information to better your email marketing. Or, you might find that they no longer have a use for your product or service, in which case they’re just clogging your list.
Too PROUD To Take Suggestions
How to make it a positive experience for everyone: If people reply to your emails with suggestions, look at it as an opportunity to build relationships with your subscribers. Thank them for their advice, try it and share the results with them. If you’re B2B business, you can even return the favor and offer them some suggestions you’ve found work well.
ENVIOUS Of Competitors’ Campaigns
How to turn your envy into a good idea: If you really like something, figure out how you can apply the feature or idea to your own campaign and make it your own. For example, if you think the “7 Deadly Sins of ___” title works well, think of how you can use that in your blog.
Are You Guilty of a Deadly Sin?
Have you ever found yourself guilty of one of these sins? How did you remedy the situation?