Get More Subscribers with These 3 Popup Form Split Tests
Do you use popup forms to collect subscribers faster and kick-start your email marketing campaign? While they’re not always the right solution for all sites, some businesses have found they can increase opt-in rates significantly by adding popup forms. Of course, getting the best results from your popup (just like any other aspect of your campaign) requires testing.
By Justin Premick October 9, 2008
While they’re not always the right solution for all sites, some businesses have found they can increase opt-in rates significantly by adding popup forms.
Of course, getting the best results from your popup (just like any other aspect of your campaign) requires testing.
Increase opt-in rates for your pop-ups: What to test?
The other day, an AWeber user asked me if I had any suggestions on what he might test in order to increase the opt-in rate for his pop-up form.
(When I say “pop-up,” I don’t necessarily mean a traditional pop-up that appears in a new window. In this case I’m referring mainly to “pop over” style forms that simulate a pop-up window. See this video on web forms for an example.)
I sent along some suggestions that you may find helpful as well.
If you’re using popups now and want to make them better, test these modifications:
Put an image in the popup.
The idea behind this isn’t necessarily to get the visitor’s attention – the popup itself will do that (at least momentarily).
The image should keep that attention long enough to get the subscriber to read your form headline (tip: don’t make the image your entire headline – keep is small and let your text do the convincing).
If you brand yourself on your website, try using a headshot in your form.
Change the popup delay.
You don’t have to have the form appear immediately when someone comes to your site.
To start, test forms with significant (but not ridiculous) delay differences – say, 15 seconds vs. 30 seconds vs. 45 seconds.
Once you have a winner, narrow down – maybe eventually as far as 5 second differences.
Another approach here: rather than starting from 0 seconds, look at your website stats and start with the average amount of time that a visitor is on your page. Test forms with delays equal to that amount of time vs. forms with shorter and longer delays (start with say, 15-20 seconds on either side of your average visit length).
Change how the popup enters the page.
Does your current form pop immediately into the page?
Test it against a form that fades into the page, or slides in from above, below or either side.
Depending where on your page visitors’ eyes are focused when your form appears, how it appears (and how suddenly it does so) may affect whether they immediately close it or read and complete it.
Other pop-up tests: Your suggestions?
Are you running split tests on popups? What have you found?
Share your findings and suggestions below!