2013: What’s In Store For Small Businesses?

The new year means new prospects for small businesses. 2012

The new year means new prospects for small businesses. 2012 was a profitable year for independent retailers, with a 7.1% growth rate – 2% higher than bigger retail chains.

With a successful 2012 behind them, what’s in store for small businesses in 2013? We asked more than 3,000 owners and entrepreneurs how they felt about the effects of the economy and whether they planned to increase or decrease their marketing presence and spending*.

The answers we got should be encouraging to all small business owners. Running a business is tough. Most of the ones we surveyed have 5 employees or fewer and the owner does the marketing – on top of everything else they do.

But despite the challenges, small business owners plan to increase their marketing and their spending. See what 2013 could have in store for your own operation:

Share this infographic on your blog or website – here’s the HTML you can copy/paste to share it:

Share this page and infographic with your friends and colleagues on your favorite social network:

What Does This Mean For My Business?

2012 brought us new social networks, changes to existing social networks and new mobile preferences for the people you’re trying to reach with your marketing.

While all these other channels are effective – the majority of small business owners plan to increase their brand’s presence on social networks after all – small businesses still find the most value in email marketing.

Tweetable Stats:
85% of small businesses plan to increase email marketing in 2013.
(click to tweet this)

77% of small businesses say email marketing drives business and sales.
(click to tweet this)

67% of small businesses will increase their marketing spending in 2013.
(click to tweet this)

71% of small businesses will blog more in 2013.
(click to tweet this)

$1 spent on email marketing drives $40 in revenue.
(click to tweet this)

Why Email Marketing?

It doesn’t take much time – most business owners said they spend between 1 and 3 hours a week on their campaigns. Plus, auto-responding follow ups and drag-and-drop email templates make sending messages quick and easy.

See what else email can do for your business with a free trial.

What’s in store for your small business in 2013? Share your own outlook with us in the comments!

*Complete results of survey available here.


  1. Jonathan Gunson

    1/3/2013 6:16 pm

    Excellent infographic Rebekah. Tells the story of rising confidence.

    I’ve just uploaded a superb infographic to my site at http://Bestsellerlabs.com. It displays information about how the book review site Goodreads is exploding in size. Generated 96 comments so far, and virtually all of the comments came from using an Aweber broadcast.

    We now make our AWeber list the center point of our business – it is the main source of our profitability.

  2. Romy Macias

    1/3/2013 9:45 pm

    This is so encouraging to know, since I’m increasing my Social Media advertising this 2013 too.

    Thanks for such an informative article. I’ve Pinned it already!


  3. ian

    1/3/2013 10:56 pm

    Wow,,Thanks Rebekah. Nice to know

  4. Randall Magwood

    1/3/2013 11:52 pm

    I would never thought the math was what it is with the 3000 small business owners surveyed. I’m a one man operation, and I’m a deck of many cards. I definitely play multiple roles in my business, but I learned how to run a successful business from a major corporation that I used to work for.

  5. Guy Manningham

    1/7/2013 9:46 pm

    The trick for any website is content. A lot of business owners are saving tons of money developing their own blog content instead of paying expensive SEO firms that run cookie cutter tactics. It takes time, but pays out in the long run.

  6. Javier Laviolette

    1/17/2013 12:43 am

    We own a small business and this is good news for me. Thanks for sharing!

  7. Isaiaha

    1/21/2013 1:26 am

    Great article and I believe that Social Media is just exploding and excited to be a part of it.

  8. panicos varnava

    1/23/2013 10:19 am

    Indeed an interesting article, and as Randall says above I am a one operation so have to be a ‘jack of all trades’ so thank goodness I have a ‘master of one’ by having aweber on my side.

  9. TR

    1/26/2013 4:36 am

    I am going to be attempting Social Media advertising BUT .. aweber is still the best low cost, high return marketing option for small business or any business. thanks for the article

  10. Peter Demel

    5/24/2013 4:07 pm

    Hi Rebekah,
    Very interesting. Thank you for great and practical tips.
    Greetings from Germany.