Short on Holiday Marketing Ideas? Get Inspired By Our Email Lookbook

The holidays are here. That means you’re busier than ever

The holidays are here. That means you’re busier than ever now.

Between the rush of holiday orders coming in, keeping track of your holiday promotions, hosting events, and squeezing in time with family and friends, email might be the last thing on your mind.

Last year, sales made online set a holiday shopping record. That’s all the more reason to pay attention to your email campaign this year to take advantage of online shoppers. But how do you run a campaign in the middle of a busy season?

By getting inspiration, of course!

Download the 2012 Holiday Email Lookbook

When you’re rushed, you don’t have as much time to plan and design the perfect email. That’s where we come in to help with the 2012 Holiday Email Lookbook.

  • See how simple festive design can be with over 40 examples from major retailers and small businesses.
  • Discover what kind of content your customers will find useful and interesting this time of year.
  • Get quick design ideas you can mimic for your own HTML emails.
  • Glean last-minute promotion ideas for your business.

Some of Our Favorites

To get your ideas flowing, here are some of our favorite holiday emails from last year:

Clarity Communications

Clarity Communications used a clean and simple festive design to send their clients a holiday greeting and remind them about important schedule changes.


Spotify gave their users a free holiday playlist as a gift and introduced a fun app they could use to create their own.

Haute Look

HauteLook invited customers to buy a gift for themselves. This year, 59% of consumers say they plan to spend over $100 in “self-gifting,” so this can be a profitable angle to take, both during and after the season.


Threadless sent out this fun and simple greeting to their customers. Including a team photo can make your brand more personal and relatable, especially if you’re based online.

More Holiday Marketing Help

Get your holiday emails in top shape – even at the last minute – with the 50 design and content ideas featured in the Holiday Email Lookbook.

Grab it for free and get 11 more pieces of holiday marketing inspiration by visiting


  1. Greg

    12/4/2012 2:53 pm

    Aweber’s design easily looks best 🙂

  2. Randall Magwood

    12/5/2012 6:08 am

    The Holiday Lookbook is nice. The navigation on the website is weird though.

  3. Lavinia Levaula

    12/6/2012 4:55 pm

    A – the spirit of this christmas season upon you now and forever, thanks for your help.