11 Email Ideas to Inspire Your Next Campaign

Is it just me, or have brands have been upping their email game lately? From animated GIFs to artfully-crafted layouts, email design has become an artform in its own right (just ask Litmus).

The tricky thing about email design is that you only have 3-4 seconds to grab subscribers’ attention and really wow them with your message. Everything from font choices and colors, to images and placement, have a significant impact on how readers absorb your messaging – and if they respond.

So what goes into the ideal email? Let’s break it down:

Template

Start from scratch or modify an existing template. (Check out our gallery of over 700 mobile-responsive templates, including the one below.)

Length

Not too short, not too long. The design accentuates the to-the-point messaging.

Hierarchy/Flow

Placement of assets feels organic and unforced.

Links

Links added where appropriate and only if necessary.

Photos

Images are used as emphasis. Try incorporating fun elements like GIFs!

Palette

The color palette evokes the mood of the email, while carrying over the brand experience.

Fonts

Sans serif feels more modern and clean. Translates well onto mobile.

Header/Footer

Helps define the space.

Logo/Brand Assets

Defines who the messaging is from and translates well with other brand assets.

White Space

Helps prevent visual noise.

CTA

Clear, defined, stands out.

*Bonus points: Mobile-reponsive

Opens and functions beautifully on multiple email clients.


Need a little boost? Our email design team is here to help you create the template of your dreams. Enhance your brand experience with a custom template today.

4 Comments

  1. khawar j

    10/18/2015 3:56 pm

    Can you please also provide some templates for bloggers and b2b campaigns ?

    That would be perfect

    Thanks

  2. domain whois

    10/19/2015 2:59 am

    Can you please also provide some templates for B2C and C2C campaigns . best regards

  3. Yasin

    10/29/2015 9:48 am

    Good to see this kind of posts. But, its hard to find a good email template for non-designers. Can you provide us some email templates for e-commerce websites?

  4. Olivia Dello Buono

    10/29/2015 9:54 am

    AWeber customers can get access to hundreds of free, mobile-optimized templates. Visit our template gallery to learn more: https://www.aweber.com/email-template-gallery.htm