11 Email Ideas to Inspire Your Next Campaign

Email campaign inspiration for when designer’s block hits.

Is it just me, or have brands have been upping their email game lately? From animated GIFs to artfully-crafted layouts, email design has become an artform in its own right (just ask Litmus).

The tricky thing about email design is that you only have 3-4 seconds to grab subscribers’ attention and really wow them with your message. Everything from font choices and colors, to images and placement, have a significant impact on how readers absorb your messaging – and if they respond.

So what goes into the ideal email? Let’s break it down:


Start from scratch or modify an existing template. (Check out our gallery of over 700 mobile-responsive templates, including the one below.)
email design template


Not too short, not too long. The design accentuates the to-the-point messaging.
good email design


Placement of assets feels organic and unforced.
good email design


Links added where appropriate and only if necessary.
links in emails


Images are used as emphasis. Try incorporating fun elements like GIFs!
images in emails


The color palette evokes the mood of the email, while carrying over the brand experience.
color palette email


Sans serif feels more modern and clean. Translates well onto mobile.
sans serif email


Helps define the space.
email header and footer

Logo/Brand Assets

Defines who the messaging is from and translates well with other brand assets.
Starbucks email

White Space

Helps prevent visual noise.
American apparel email


Clear, defined, stands out.
call to action email

*Bonus points: Mobile-reponsive

Opens and functions beautifully on multiple email clients.
mobile responsive email

Need a little boost? Our email design team is here to help you create the template of your dreams. Enhance your brand experience with a custom template today.


  1. khawar j

    10/18/2015 3:56 pm

    Can you please also provide some templates for bloggers and b2b campaigns ?

    That would be perfect


  2. domain whois

    10/19/2015 2:59 am

    Can you please also provide some templates for B2C and C2C campaigns . best regards

  3. Yasin

    10/29/2015 9:48 am

    Good to see this kind of posts. But, its hard to find a good email template for non-designers. Can you provide us some email templates for e-commerce websites?

  4. Olivia Dello Buono

    10/29/2015 9:54 am

    AWeber customers can get access to hundreds of free, mobile-optimized templates. Visit our template gallery to learn more: https://www.aweber.com/email-template-gallery.htm