Should Your Emails Match Your Website Design?

Here’s the breakdown of which design elements should crossover from your website to your emails

You’ve spent long hours — and probably some decent money, too — honing the visual experience of your website. It captures the essence of your brand, while also being easy to navigate and interesting to click through.

So it makes sense that you’d want your email design to match your website. But which elements from your site should make an appearance in your emails, and which should not?

In this fourth episode of “Win at Email Design,” I discuss how these two brand assets can complement each other while also maintaining equally important and different roles.

After watching the video above, let me know your thoughts in the comments below: What website elements do you include in your emails?  

(Oh, and go easy on my outfit choice.  Looking back, the jacket was a poor choice.)

For more AWeber “Win at Email Design” episodes with yours truly, check out my YouTube page. There, you’ll find tips on how to create an awesome welcome email, how to rock a newsletter design, and how to design an email using only text.

And if you’re not sure what to write in your emails? Download these 45+ FREE writing templates. Learn how to craft the perfect message or just fill in the blanks!


  1. Neil

    2/18/2018 7:00 pm

    Hi Michael,
    With the trend towards text only emails it becomes something of a moot point except as you say in your video, the intent can be the same in both.

  2. Michael Smith

    2/20/2018 9:00 am

    So true, none of these tips really matter in the text only format. I’m huge on that intent piece tho, maybe the most important part of design for me… what is this [blank] for?